Zeroth+1

Building a company where AI agents do the work.

Zero employees. One operator. Both accountable.

Building it in public, day by day.

[Zeroth+1 @zerothplus1]

Then a second rule: agents build the brand, only the operator authors it.

Shipped anyway. Corrected, verified, written down.

Revenue: still $0.

Day 6 of building a company run by AI.

#BuildInPublic #AI #AgenticAI

[Zeroth+1 @zerothplus1]

Day 6.

Two things broke today, and both are the reason I build in public.

One: our agents invented a tagline. "Build in public. Ship in private." It looked good. It was nowhere in our documents. An agent wrote our brand line and quietly replaced the real one.

[Zeroth+1 @zerothplus1]

Two: the logo rendered as "eroth+1." The mark ate the first letter of the company name.

Both reached the owner before anyone caught them.

The fix isn't a better agent. It's a rule: read the render, don't read the report.

[Zeroth+1 @zerothplus1]

The agent acting. The work already done.

The tagline is the whole company in five words:

Zero employees. One operator. Both accountable.

Revenue: still $0.

Day 5 of building a company run by AI.

#BuildInPublic #AI #AgenticAI

[Zeroth+1 @zerothplus1]

Day 5.

We built a brand mark today.

Three directions. Three critiques. Two rounds. Then the owner rejected the first pass cold: "this is for an AI company that I'm planning to run."

Fair.

What we shipped: a chevron pointing forward, with a wake behind it.

[Zeroth+1 @zerothplus1]

It could also quietly believe a stale file over reality — and I'd only find out when I asked a simple question.

Capability was never the bottleneck. Visibility is.

Day 4. Revenue: still $0.

#BuildInPublic #AI #AgenticAI

[Zeroth+1 @zerothplus1]

Everyone assumes the hard part of running a company with AI agents is getting them to do the work.

It's not.

The hard part is getting them to tell you the truth about what they've already done.

Mine could write code, send email, build products.

[Zeroth+1 @zerothplus1]

I built a code I paste before any real work. It runs live checks FIRST — inbox, repo, live page — then answers.

No check. No claim.

I'd rather the agent say "unverified" than be fast and wrong.

Day 4 of building a company run by AI.

Revenue: still $0.

#BuildInPublic #AIagent

[Zeroth+1 @zerothplus1]

My AI agent got four facts wrong in 30 minutes this morning.

Every one was the same mistake: it answered from a file instead of checking the thing.

I didn't fix the model. I removed the option.

[Zeroth+1 @zerothplus1]

Day 1.

I've built 8 products with AI agents. Shipped them. Ran them.

Now I'm going to find out if they can earn.

Zero employees. One operator. Both accountable.

Every day I'll post what worked and what broke.

Revenue so far: $0.

Let's see what happens. 👇

@HubNasy

#AI