Zilly Studio

Sales strategy, automation & outbound handling. The only BD hire you need.

[Zilly Studio @zillystudio]

Fractional BD is what highly efficient teams are trying to gatekeep.

Imagine you are a Business Development lead at a crypto startup. Here is a list of things you need to check daily.

>Responding to customers
>Getting new leads
>Checking sales goals

However, not all BDs know how to do each step to their full potential.

Getting new leads is the hardest part and mostly overlooked. This is because BDs get hired because they are very good at leveraging their personal connection to get clients.

These are warm leads.

But, what about cold leads?

A good cold outreach DM campaign on X means a steady flow of high quality leads.

Your BDs can now focus on closing the deal and maintaining relationships.

Want to know how your team can benefit from fraction BD? Let's chat :)

https://t.co/CwoiHWrKJK

[Zilly Studio @zillystudio]

The whole sequence:

First DM: personal, short, one offer.
Second DM: new context and value.
Third DM: a different pain point or a lesson.

Each message adds something new.

[Zilly Studio @zillystudio]

Most cold DMs get ignored because they're about you, not them.

The structure that gets replies: why them, one clear offer, one easy question.

Here's a first DM and two follow-ups:

[Zilly Studio @zillystudio]

Still nothing? The next follow-up covers a different pain point or teaches something.

Every message addresses their needs. None of them is a nudge.

Stop when they say no.

[Zilly Studio @zillystudio]

You paid a KOL, got 200K impressions and almost no new users.

Three things went wrong: fit, offer, tracking.

1. Fit. Their audience wasn't the audience you wanted. Check their followers actually need your product.

2. Offer. "Check this out" creates awareness, not users. Give one clear offer and one clear next step.

3. Tracking. No unique link or referral code per creator means you can't tell who drove results.

Comparing KOLs? Look at the overlap between your ideal audience and each one's total audience. Check all three before the next payment.

[Zilly Studio @zillystudio]

Fix the list. Fix the speed. Build a real follow-up sequence where every touch adds something new.

DM me for a free 90-day growth strategy.

[Zilly Studio @zillystudio]

Getting leads but no users?

The product usually isn't the problem. It's one of three things.

Here's the breakdown:

[Zilly Studio @zillystudio]

3. You stop after one message.

Most deals take several conversations.

Say you built a tight ICP list and sent custom DMs on X with no replies. Those leads aren't dead. They just haven't engaged.

"Just following up" doesn't count. Every follow-up must add value.