Tianzi 97

[Tianzi 97 @zixiao200]

@RepStefanik Mr Trump has a qualified successor now!
Mind ur own business first
Save more Americans’ lives instead of letting them die due to Covid

[ADWEEK @Adweek]

Happy accidents are shaping the future of sports viewing, as media companies weigh all the ways they can build up their subscription bases and keep consumers coming back for more. https://t.co/T47X6Ngiou

[Adweek Branded @awbrandshare]

Understanding consumer behavior is critical, yet it’s never been more difficult. But marketers who employ AI, data science and machine learning can discover something new about customers daily. Watch our microlearning video with @Merkle to learn more.

[ADWEEK @Adweek]

Twitter released its first ever Global Impact Report this week, providing an overview of the work the company has done across environment, governance and social issues since it was founded in 2006. https://t.co/uWqEBhMpba

[ADWEEK @Adweek]

Opinion | "Marketers and brands need to make it easier for people to make the decision to buy responsibly made products and services through education, creating accountability and standardizing information all in a way that’s authentic to the brand." https://t.co/eAeYCS8b6g

[Tianzi 97 @zixiao200]

Continue working on Indigokids project this week. We are on to the creative concepts at this stage. We had an informative meeting with our professors: Iryna and Peggy, and they provide lots of feedback for us. Looking forward to the client meeting next week @SheridanAAM

[Tianzi 97 @zixiao200]

#digitaldebate today! Our topic is whether social media is an asset to our life. My group' answer is yes and our supporting points are: connection, sharing life and opinions, learning... It's good to learn from opposing debaters, their points are thought-provoking @SheridanAAM

[Tianzi 97 @zixiao200]

For the Campaign with an edge presentation, we chose Rexona Invisible Walkway Prank. We found that it belongs to #prankvertising #advertisingtrend, which applies executable promotional tactics to draw consumers’ attention in a highly cluttered environment. @SheridanAAM

[Tianzi 97 @zixiao200]

#digitalmarketing The advertising campaign: LOVE THAT FEELING @TheAA_UK is effective under pandemic because it considered the target group's real higher needs: freedom and joy, chose the perfect timing, and aligned with the pandemic's actual situation.
@SheridanAAM

[Tianzi 97 @zixiao200]

Today we are glad to meet our guests: Gail & Laura from @DementiAbility, in class. We did a SWOT Analysis for our client and their potential competitors based on their social media performance. It's meaningful to learn different insights on social media marketing. @SheridanAAM

[Tianzi 97 @zixiao200]

We learned about green marketing this week, including the differences between green marketing and greenwashing, how to keep a successful green marketing campaign: Be genuine, educate our customers, and allow customers to participate in this campaign. @SheridanAAM

[Tianzi 97 @zixiao200]

The reading week is coming to an end. But I am already be prepared for the rest of my studies. I had a good rest and arranged a specific study schedule for myself. Right now, I am looking forward to seeing my classmates and professors next week. @SheridanAAM

[Tianzi 97 @zixiao200]

The IndigoKids Project goes through two of my courses this semester, consists of several assignments. During this process, I am getting familiar with this brand's core: it is dedicated to creating joy for families, and it represents guardian and companionship. @SheridanAAM

[Tianzi 97 @zixiao200]

I have to say - this week is really challenging for us, with so many projects to finish within one week. It's tiring but rich. Besides, it's excellent to work with all my partners. We learned how to negotiate and cooperate, now waiting for the RW to recharge me @SheridanAAM

[Tianzi 97 @zixiao200]

I enjoyed the win/fail presentation with my classmates for our social media course this morning. The 5 minutes' time limit might be a challenge for us. However, it's also important to clarify everything within a limited time @SheridanAAM

[Tianzi 97 @zixiao200]

I had fun with my partner @OmairaHalwani & Julia for the indigo kids research assignment. We found that the CBV of indigo kids is joy, creativity, & inspiration. It's beyond books with games and toys. Also, indigo kids' competitors are Toys "R" Us Canada, Amazon, & Walmart.

[Tianzi 97 @zixiao200]

Precisely! The most exciting part about this research assignment is that you can finally put what you learned from class into practices. It’s a meaningful process that we can strengthen our knowledge through repetitions. @SheridanAAM

[Shenny Lee @ShennyLee2]

Currently doing a group campaign research analysis for Indigo Kids. It's exciting to incorporate what we learn in class to a real client. Can't wait to develop the final campaigns with our endless creativity! BUT FIRST...RESEARCH!😆 @SheridanAAM

[Tianzi 97 @zixiao200]

Follow up with the Ageing Population project. The event's theme is Health & Longevity; we want to use lectures and product demonstrations to help our guests and attendees improve their health and longevity sense. There will be some exciting exercise demo classes! @SheridanAAM

[Tianzi 97 @zixiao200]

I have been working on the Ageing population project recently. We will target the Baby Boomers. Our group plans a trade show with the theme: Health, including healthy diet, lifestyle, exercise, & beauty. Detailed event plan, promotion tactics & measurement are covered@SheridanAAM

[Tianzi 97 @zixiao200]

#DigitalMarketing #digitalbranding Enjoy doing digital audit project with my partner Alex for the course: Integrated Campaign Strategy. We utilize a 4-step audit here to analyze our brand’s website and give constructive recommendations. @SheridanAAM