Most historic World Cup logos are actually garbage. 🧵
We love to look at retro branding with nostalgia glasses, but if a studio dropped these today, they’d be laughed off the internet.
Part 1 of ranking every World Cup logo from the 1930s
Think about the scale of the 2026 World Cup brief. This system has to adapt flawlessly across 60,000-seat stadiums, massive LED boards, tunnel branding, and tiny digital icons.
And I am so pleased to say they mastered it 🔥