Zoe Merchant

Founder of Bright @thebrightteam, enthusiastic agile marketer, loves B2B marketing. Data and results driven marketing rocks and delivers💪

[Zoe Merchant @zoemerchant]

Cracking read! Mary Paslawski highlights the pressures #CMOs face around lowering the cost of acquiring new customers whilst continually increasing brand recognition to deliver value to their businesses.

A factor to consider is how integrating an agile…https://t.co/S6uLcUHdMc

[Zoe Merchant @zoemerchant]

Congratulations to all that entered the Creative B2B category and of course the winners!

It was a pleasure reviewing and judging the work, I recommend checking it out, there is a lot to draw inspiration from.

Our juror president @Tom_Stein said it bes…https://t.co/UxM9TBmFaM

[Zoe Merchant @zoemerchant]

Today is a big day #b2bmarketing.

Tonight, @Tom_Stein will announce the winners of the Creative B2B category at the Cannes Lions International Festival of Creativity.

There is so much inspiring, important and commercially impactful work that will help…https://t.co/KfpGZXZdc6

[Zoe Merchant @zoemerchant]

🤫 Judging for the Creative B2B Lions at Cannes is all wrapped up...

It's been an absolute honour and pleasure to serve as a juror for the Creative B2B Lions. Here's a quick run-down of the journey (so far):

🌟 Two months of fascinating and intensive re…https://t.co/Kqa8WVO95D

[Zoe Merchant @zoemerchant]

And so the debates begin - B2B creative lion jury is in session…an amazing group of jurors have been assembled and it’s been an enjoyable first day 😎

#canneslions70 #b2bmarketing #settingnewstandards https://t.co/eoiRA606xy

[Zoe Merchant @zoemerchant]

Join our panel event featuring three exceptional #B2BMarketingLeaders from: ADP, Informa, and Bright. Hear how they've activated greater marketing agility and created more value for their organisations.

Our panellists, are leading transformative change a…https://t.co/OuIf6yrKfi

[Zoe Merchant @zoemerchant]

#CMOs this insightful article by Michaela Jefferson for Marketing Week unpacks how three B2B Marketing leaders - @CraigInglis from Sage, Rebecca Hirst from EY, and Anouschka Elliott, from Goldman Sachs, have dealt with the struggle…https://t.co/KwWuvuwZIr https://t.co/al1nFz7esw

[Zoe Merchant @zoemerchant]

Join me behind the scenes at the #CannesLions70 awards.

As a juror for the Creative B2B Lions category, I'm sharing my insights from reviewing hundreds of entries and spotlighting some of the emerging trends in #B2BMarketing whic…https://t.co/VlBvqCsAwN https://t.co/2beEqztUVe

[Zoe Merchant @zoemerchant]

Nice reminder on Friday morning from Steven Bartlett - always look at failures an opportunity to learn.

Nowhere is this more important than #marketing where you need to be able to take an agile and data-driven approach to continually realign and remain…https://t.co/pNddxTxCHP

[Zoe Merchant @zoemerchant]

#CMOs what's your thoughts on AI, I'm having a lot of discussion around what, where and how AI can be utilised in Marketing.

AI is emerging at pace for marketing and is both a captivating area of interest and a significant concer…https://t.co/jbDqkbtpIo https://t.co/OoJxAP2muz

[Zoe Merchant @zoemerchant]

#marketers if you're keen to delve into how marketing can optimise and amplify its contribution to business growth I recommend you tune into this event.

I met my fellow panelists last week @jimewel, @egmontphilips and Priti Vyas to discuss and set the s…https://t.co/FQt1vckcb9

[Zoe Merchant @zoemerchant]

Launching the next of our smarter marketer events. This one dives into the realities of activating greater agility in your marketing and what that really means in practical terms.

How do you keep your team motivated; drive results whilst you adopt new wa…https://t.co/JkpPFs3ima

[Zoe Merchant @zoemerchant]

"CFOs don’t take brand love seriously, and rightfully so – it’s not a serious idea." This laser-like assertion by Peter Weinberg & @JonLombardo is a refreshing wake-up call to all #B2BMarketingLeaders and cuts to the heart of the b…https://t.co/kY6jPd22mS https://t.co/P2aYEb7KYG

[Zoe Merchant @zoemerchant]

Looking forward to this panel debate & discussing when and how CMOs can leverage greater marketing agility and cross-functional collaboration to create business alignment and deliver outcomes that drive revenue whilst building the brand.

Sign up👇 https://t.co/Tf8Dglr4J5

[Zoe Merchant @zoemerchant]

Hats off to @ScottBrinker for revealing the remarkable 2023 Marketing Technology Landscape Supergraphic!

With an astounding 11,038 solutions now searchable on the #martech map, the digital marketing landscape continues to proliferate and is more diverse…https://t.co/fivDtRZ4l2

[Zoe Merchant @zoemerchant]

Genius, great marketing. Kudos to the Aldi UK marketing team 🤣👏

https://t.co/mltmaqq60q

[Zoe Merchant @zoemerchant]

Genius, kudos to the Aldi UK marketing team .

[Zoe Merchant @zoemerchant]

Bit of Friday inspo from the Bright team for the longggg weekend #marketingleaders.

Feedback and thoughts welcome (and encouraged, we love to learn 🙂) plus any topics you want covered next time?

Thanks and enjoy! https://t.co/2Uy2lTVKDN

[Zoe Merchant @zoemerchant]

Anyone looking for interim support with digital transformation - Adel is a true expert in organisational change and UX. Happy to intro 😀 #digitaltransformation #change #ux https://t.co/AJpo94HA2b

[Zoe Merchant @zoemerchant]

Have you ever wished you could ease the process of change and adapt faster to safe guard strategic transitions or transformation projects and programmes?

Join our panel event "Empowering Transformation: The importance of change enablement" on Thursday,…https://t.co/jG5IoLKzlO