Zoomph

Partnerships analytics for brands, sports and esports. Know your data. Know your value.

[Zoomph @Zoomph]

While the @MLS season hits pause, let's check in on the top teams on social media so far this season.

Led by @InterMiamiCF, @ChicagoFire and @LAFC, these ten MLS clubs had the most engagement at the break 🔽

[Zoomph @Zoomph]

The @spurs have amassed over 1B impressions and 52M engagements for the 2026 @NBA Playoffs so far.

So how much social value is each round of the playoffs worth?

1st Round➡️$8.12M
Conference Semifinals➡️$9.67M
Confernce Finals➡️$24.3M
Finals➡️???

[Zoomph @Zoomph]

Ranking the top @NHL teams for the regular season on social media, no single team was #1 for multiple platforms.

🏅 X: @SanJoseSharks
🏅 Instagram: @CanadiensMTL
🏅 Facebook: @NHLBruins
🏅 YouTube: @Avalanche
🏅 TikTok: @mnwild

For the full rankings by platform and overall, download the report: https://t.co/QVk7fUwUuv

[Zoomph @Zoomph]

NBA: @BrooklynNets, @dallasmavs, @OrlandoMagic, @Lakers, @Raptors, @spurs, @Timberwolves, @Suns, @ATLHawks
NFL: @Seahawks, @Raiders, @steelers, @Chiefs, @Ravens, @Browns, @Eagles, @Buccaneers, @dallascowboys
MLB: @Dodgers, @Yankees, @BlueJays
MLS: @InterMiamiCF, @ChicagoFire, @LAFC
WNBA: @IndianaFever

[Zoomph @Zoomph]

On TikTok any team can go viral with the right content.

Using Zoomph Benchmark, we ranked the top North American sports on TikTok based on total views in April.

🏀 9 @NBA teams
🏈 9 @NFL teams
⚾ 3 @MLB teams
⚽ 3 @MLS teams
🏀 1 @WNBA team

[Zoomph @Zoomph]

@NBA @NFL @MLB @MLS @WNBA @BrooklynNets @dallasmavs @Lakers @OrlandoMagic @Seahawks @Yankees @Raptors @spurs @BlueJays @Timberwolves Want to see where your team or partner ranks? Set up a live demo of Zoomph Benchmark: https://t.co/DAJupLwgc7

[Sports Business Journal @SBJ]

The Avalanche generated an NHL-high $27.7M in social media value during the 2025-26 regular season, according to a report from @Zoomph and @STNDigital.

The Bruins, Penguins and Canadiens also each surpassed $20M.

MORE: https://t.co/lVc1X9FB40

[Zoomph @Zoomph]

Our new @NHL report with @STNDigital recapping the entire 2025/26 regular season on social is live!

🏒 Top #NHL teams on social
🏒 Content trends across the league
🏒 Jersey sponsor performance...and more!

Click here to download the report: https://t.co/kvUjoDDr1U

[Zoomph @Zoomph]

Follower count doesn't tell a fan base's full story, but it is a highly public signal of a team's audience size.

Ranked by total cross-platform following, these were the Top 10 sports teams across major North American leagues.

Want to see the Top 25? https://t.co/68k9PzQQ5C

[Zoomph @Zoomph]

Schedule Release Day once again showcased the impressive creativity of @NFL teams across the league 🔥

These were the top NFL teams for total views across all schedule release day content, and how much of that exposure came from their hero video 🔽

[Zoomph @Zoomph]

@AlexisDavisTV #1 by far! Great work! https://t.co/0tRfgEupjW

[Zoomph @Zoomph]

The @DallasWings crushed their @WNBA Rebel Edition uniform launch on social!

🔥Most engagement
🔥Most impressions
🔥Most sponsor value
🔥Best engagement rate

The Wings had 8.2x more engagement and 5x more impressions than the team average for Rebel Edition releases.

[Zoomph @Zoomph]

The @DallasWings crushed their @WNBA Rebel Edition uniform launch on social!

🔥Most engagement
🔥Most impressions
🔥Most sponsor value
🔥Best engagement rate

The Wings had 8.2x more engagement and 5x more impressions than the team average for Rebel Edition releases.

[Zoomph @Zoomph]

This is the fifth year of the @F1 Miami Grand Prix, but the first year the race streamed on Apple TV.

Using AI logo detection to analyze the @f1miami race day stream on Apple TV, these event sponsors had the most total time-on-screen.

[Zoomph @Zoomph]

WNBA tip-off is here! 🙌

15 @WNBA teams are taking the court this season, all with jersey front and/or patch sponsors.

Ten new jersey partners debut this season, including the four @theportlandfire and @TempoBasketball partners.

🔗 https://t.co/22eVIxWf2S

[Zoomph @Zoomph]

On TikTok viral moments can matter more than wins or losses, and last season 6/10 top @NHL teams on the platform didn't make the playoffs.

During the 2025/26 regular season, these @NHL teams earned the most total views on TikTok 🔽

[Zoomph @Zoomph]

The sixteen teams in the @NHL playoffs averaged 17% more engagement than last year's 1st Round, and these were the Top 5 for total engagement.

1️⃣ @CanadiensMTL
2️⃣ @BuffaloSabres
3️⃣ @NHLFlyers
4️⃣ @mnwild
5️⃣ @penguins

[Zoomph @Zoomph]

The 1st round of the @NBA Playoffs are done, and these five teams earned the most engagement for their opening playoff series.

1️⃣ Los Angeles @Lakers
2️⃣ San Antonio @spurs
3️⃣ Minnesota @Timberwolves
4️⃣ Boston @celtics
5️⃣ Toronto @Raptors

[Zoomph @Zoomph]

With a range of markets and records, these were the regular season's top @NHL teams on ESPN and TNT networks based on average unique reach 📺

Unique reach is the total number of unique viewers who watched at least one minute of the broadcast.

[Zoomph @Zoomph]

@IndianaFootball, @GeorgiaFootball, @NDFootball, @TexasTechFB, @UMichFootball, @CanesFootball, @OhioStateFB, @HuskerFootball, @PennStateFball, @Vol_Football, @AggieFootball, @oregonfootball

[Zoomph @Zoomph]

The draft is a marquee offseason event for @NFL teams and @NCAA football teams.

Total engagement across FBS programs Thursday through Sunday was 70% higher than the 4-day average during the regular season.

Top 12 college football teams on social for the 2026 NFL Draft 🔽