ZY RO

helping creators grow with short-form content.
killing the market with organic contents
1B+ views generated on all platforms

[ZY RO @zyrogrowth]

day 4 of scaling SnapBite AI

currently at 25,308 views from 34 submissions.

but I want to show something more important than just posting the number.

compare this to another app we're scaling right now:

Elo started like this too now
Elo in the last 7 days:

2,780,947 views
955 submissions
934 TikTok posts
21 Instagram posts
$510.01 spent
$0.18 effective CPM
there's a pretty big lesson here.
SnapBite's graph was basically flat until around Sep 16.
then it went:
near 0 → 2k → 8k+ → 13k+ → 24k → 25.3k
from only 34 TikToks.

that comes out to roughly 744 views per submission so far.

it's nowhere near “scaled” yet.

we're still in the stage where we're getting content out, seeing which angles get picked up, and collecting enough data to know what we should actually push harder.

now look at Elo.

2.78M views from 955 submissions in 7 days.

roughly 2.9k views per submission across the campaign.

but the crazier part is where the distribution actually came from:

TikTok: 2.8M views / 934 posts
Instagram: 1.2k views / 21 posts

almost the entire result came from TikTok.

this is exactly why I don't like deciding beforehand that an app “needs TikTok + IG + YouTube.”

distribute everywhere.

get the data.

then let the platform that actually works earn more volume.
Elo is also a good example of how our strategy changes as the campaign matures.

we initially scaled heavily through slideshow content.

that gave us the volume, accounts, data, and distribution.

now we've started introducing UGC + AI UGC because we're not only trying to maximize views anymore.

we're testing formats that can turn that attention into downloads.

that's the part I think most app founders get backwards.

they try to optimize for conversions before they even have reliable distribution.

our process is closer to:

distribution → volume → data → winning formats → conversion-focused content → scale

SnapBite is only on day 4.

Elo is what that system starts looking like once hundreds of pieces of content are being pushed every week.

gonna keep documenting both so you can actually see the progression instead of only seeing the case study after it worked.

[ZY RO @zyrogrowth]

day 5 of scaling snapbite ai.

33.5k views across 41 posts so far.

views aren’t crazy yet, but we found something way more important:

the content is actually converting.

downloads have been strong even without a massive viral hit, so now the problem isn’t “does this format work?”

it’s figuring out how to package the same converting content in a way that can consistently go viral.

conversion first.

distribution next.

once we crack both, that’s when this gets interesting.

documenting everything as we go.

[ZY RO @zyrogrowth]

most startups don’t think about this.

when someone searches your app on tiktok, what do they see?

1 account?

or an entire ecosystem of accounts talking about your product?

this is what we’ve been building with elo.

different accounts.
different angles.
different audiences.
all creating distribution around the same product.
one of them is already at 41k+ followers, another at 3.7k+, and we’re still building more.
the goldmine isn’t just getting one viral video.
it’s owning more and more of the search results around your brand.

because every account you grow becomes another distribution channel you control.

one viral video dies.

a network of accounts keeps compounding.

most startups are fighting for views.

very few are thinking about owning the feed around their own product.

[ZY RO @zyrogrowth]

@Shabarish_B love this, has it been working our for you?

[ZY RO @zyrogrowth]

app founders:

if i could build a clipping strategy for your app, what are you building?

drop the app below

i’ll reply with one content angle i’d test first

[ZY RO @zyrogrowth]

with my marketing skills as of now i might just build my own app tbh, is it easy to build one tho?

[ZY RO @zyrogrowth]

just thinking about it, should i share all of my campaign progress daily here instead of just one?

[ZY RO @zyrogrowth]

@ivansanna_ we'll see, metrics hasn't shows yet

[ZY RO @zyrogrowth]

day 3 of scaling this app

14.6k views across 22 submissions so far.

first format is already showing good signs. one of the posts pulled 209 likes, 177 saves and 37 shares.

we’re locking this format in for now and pushing more variations around it.

same structure, different hooks, footage and angles.

once something starts working, you don’t instantly switch.

you iterate on it until you know exactly why it works.

[ZY RO @zyrogrowth]

@tgirgs yes! it's @contentrewards

[ZY RO @zyrogrowth]

@mittalkushal we built one

[ZY RO @zyrogrowth]

day 2 of scaling this app.

right now around 30–50 creators are already warming up their accounts before we start pushing content at full volume.

this is the part most founders skip.

they want to launch fast, post immediately, and chase downloads on day 1.

but if the accounts aren’t warmed up properly, you’re already making distribution harder than it needs to be.

we’re using these first few days to build the accounts, train the feed, make them look natural, and get everything ready before scaling.

the campaign doesn’t really start when the first video gets posted.

it starts with the setup.

[ZY RO @zyrogrowth]

@Dkevs_ let's goo looking forward on your results with the football app too🫡

[ZY RO @zyrogrowth]

@g_buildz_apps hey! let's lock in the tiktok slideshows with mass clipping👀

[ZY RO @zyrogrowth]

@AlejandroReyys wow! similar to duolingo except better?

[ZY RO @zyrogrowth]

@akfullstack hey! what are you building rn?

[ZY RO @zyrogrowth]

@g_buildz_apps and mass clipping team to maximize volume

[ZY RO @zyrogrowth]

a year ago i got banned from a clipping agency’s campaign after generating millions of views for them

not gonna name the agency, but that wasn’t even the first time i dealt with sketchy agencies taking advantage of clippers or finding ways not to pay them

6 months ago i finally got tired of it and decided to build ClipTrack

today we’re at 12,000 clippers, scaling campaigns for brands and did $10k last month

now at $9k

crazy how something that felt like a loss at the time ended up pushing me to build my own thing

life can really be deceiving sometimes

what feels like rejection might just be God redirecting you somewhere better

forever thankful to Him for giving me the strength to keep going

[ZY RO @zyrogrowth]

https://t.co/A9A2KEgPyG

[ZY RO @zyrogrowth]

@Dkevs_ cracked method holy