THE IMAGES AIM TO HIGHLIGHT THEIR DISDAIN, POWER AND INFLUENCE.
THE PIECES ARE STYLIZED THROUGH AN IRRATIONAL, ALMOST CONSPIRACIST ANGLE TO ECHO THE MAIN THEMES OF THE COLLECTION.
AW24 MOTHERLODE CAMPAIGN ‘MOGULS’
THE AW24 MOTHERLODE COLLECTION TAKES ROOT IN A FEELING OF FRUSTRATION AND DISCOMFORT WITH THE FASHION INDUSTRY AND ITS STRUCTURE.
THE ‘MOGULS’ CAMPAIGN STAGES MEMBERS OF A FANTASY FASHION CABALE IN THEIR SECRETIVE HEADQUARTERS.