Louise Liu

Entrepreneur and Informatics Specialist at Shmumble LLC.
Product Marketing and Product Management

[Product Marketing Hive @pmmhive]

The strongest PMMs won't be the ones who use the most AI tools. They'll be the ones who build the right operating model for using them.

The 5D AI Product Marketing Operating Model by Samridhi Anand

#productmarketing #pmm #ai #gtm

https://t.co/RfiMKpCtpy

[Product Marketing Hive @pmmhive]

Starting your first Product Marketing Manager role can feel overwhelming.

Making an Impact Fast as a New Product Marketing Hire by Ryad Berkat

https://t.co/wHc6KsCggb

#productmarketing #pmm #b2b #productmarketinghire #pmmhive

[Product Marketing Hive @pmmhive]

Build Influence. Create Impact.

Learn how #productmarketers can build influence, establish credibility, and drive business impact.

https://t.co/ri4wfxq8Op

#productmarketingnewsletter #pmm #productmarketing #pmmhive

[Product Marketing Hive @pmmhive]

#Positioning fails when it’s treated as a #messaging job.
The fix?
Marketing must own the strategic choice underneath the words.

👇Read more
https://t.co/BXt8ZaS44K

#productmarketing #pmm #strategy #differentiation #pmmhive

[Product Marketing Hive @pmmhive]

When a company decides where to play and how to win, it is also deciding which markets not to serve, which customers not to pursue, and which capabilities not to build.

💡Read: https://t.co/9wGnTzXvpe

#positioning #pmm #productmarketing #messaging #strategy #differentiation

[Product Marketing Hive @pmmhive]

✨New article✨

Identifying your Ideal Customer Profile: Quantitative and Qualitative Approaches to #ICP

✍️Ashley Litzenberger, the senior director of product marketing at Betterworks,

https://t.co/HnokrwHmZP

#pmm #productmarketing #idealcustomerprofile #b2bmarketing

[Product Marketing Hive @pmmhive]

✨New podcast✨
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI

Anubhav is the #productmarketing manager at #AWS. He joins us to discuss how he developed personalized messaging, and how marketing will be reshaped with #AI.

https://t.co/aZCBxUIJkH

#pmm

[Dave Kellogg @Kellblog]

Slides from a recent SaaS Metrics 101 presentation I did -- https://t.co/9d8SGwbXIh

[Product Marketing Hive @pmmhive]

A Step-by-Step Guide to Win/Loss Analysis
Part 2 of 3: The Win/Loss Interview - Getting the Right Data by Anita Raj

👉https://t.co/stwED6JZnQ

Part 2 explains how to get the right data, and how to conduct the necessary interviews for #winlossanalysis.

#productmarketing #pmm

[Product Marketing Hive @pmmhive]

✨Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales

In this episode, Sahil Sethi, shares his experience leading #PLG initiatives. He also discusses the role of #productmarketing in PLG and how to balance PLG and enterprise sales.

Listen here
https://t.co/aZCBxUIJkH

[Product Marketing Hive @pmmhive]

Special Episode: 2023 Global Perspective on Product Marketing Priorities

Apple:https://t.co/8fhBMpRRBw
Spotify:https://t.co/2Lv9kNBrdM
Watch recording:https://t.co/WteiyiWaC7

PMM Hive Executive Members discuss the current state, trends, and opportunities for #productmarketing.

[Product Marketing Hive @pmmhive]

‼️Register now‼️ 2023 Global Perspective on Product Marketing Priorities

PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for #productmarketing and #technologymarketing.

Join us here: https://t.co/G6HPg9mxRO

[Product Marketing Hive @pmmhive]

Episode 28: April Rassa - Making Product Marketing More Strategic

April is the head of #productmarketing at Cohere. She shares her thoughts on what it means to be strategic for product marketing, and how #productmarketers can be more strategic.

Listen: https://t.co/b648W6B1YF

[Louise Liu @09LouiseLiu]

@Kellblog Sharing this insightful article for all marketing folks https://t.co/IoLZWhb7d1

#productmarketing #marketing

[Product Marketing Hive @pmmhive]

Episode 27: @TejasKinger - How to Excel as the First Product Marketing Hire

Tejas Kinger, #productmarketingmanager at @getplumhq, shares helpful tips on what to expect as the first #productmarketing hire from his personal experience and learning.

Listen:https://t.co/aZCBxUIJkH

[Product Marketing Hive @pmmhive]

🎉Another incredible year with everyone in our community. We want to say thanks and let you know how much we value your support in helping our community grow.

We are looking forward to celebrating many more successful years together.

#pmm #productmarketing

[Product Marketing Hive @pmmhive]

Congratulations to @kluein on today's launch of the Compete Network, a great resource for #competitive and #productmarketing folks.

We look forward to collaborating with the Compete Network as a community partner.

Compete Network: https://t.co/9WWxVhaQEw

#pmm

[Product Marketing Hive @pmmhive]

✨🎉New episode of This is Product Marketing is available now!
Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management

Spotify: https://t.co/uwkRVsyMcc
Apple Podcast: https://t.co/pFpA6VBzom

#productmarketing #productmanagement #pmm #pm

[Product Marketing Hive @pmmhive]

✨🎙 This is Product Marketing new episode is available!!

@janakinorihere Janaki Nori - Driving the Product Adoption Program

https://t.co/aZCBxUIJkH

#productmarketing #productadoption #pmm #marketing #pmmhive

[Dave Kellogg @Kellblog]

Great marketers never forget to market marketing.