i'm building a creative intelligence lab on the side, and after 6+ years working with 10+ teams and co-founding 2 companies, I'm searching for a full-time role and figuring out what's next. open to relocate/remote. help me w/ leads or dm me if you're hiring :)
read the full announcement ↘︎
12 May 2026. tuesday. mark it.
from a small room with a closed door, to whatever this is about to become.
MainArc launches soon.
and i'm not gonna pretend this was easy.
the last few months have been a full rollercoaster. ups, downs, self-doubt loud enough to drown the screen, days where nothing felt like it was working and i questioned everything i was building.
i kept going anyway. focused. prayed. meditated. then went back to the keyboard and shipped one more thing.
locked in. lights on at weird hours. phone face down. just grinding.
while the timeline argued about ai killing design, killing creativity, killing taste, or somehow saving all of it... i was somewhere else entirely.
late night calls. half-broken builds at 3am. errors i had no business solving but solved anyway. weeks of researching, reading, dm'ing strangers, learning patterns, then unlearning them the next week. reviewing ai work with extreme taste, judgment, and care.
that's the part nobody talks about. you don't just learn with ai. you unlearn. unlearn how you used to work. unlearn how you used to think. unlearn what design even meant to you a year ago.
so what is MainArc?
not a studio. a creative intelligence layer for modern companies. MainArc researches ai-native creativity and turns it into how teams actually think, design, and build.
i've already dropped 3 reports under the MainArc name. those were just the surface. there's a lot more i've quietly built that hasn't made it out yet.
so i'm refining the whole thing. what MainArc actually is now. how it started. where it's headed. all of it, right here, soon.
MainArc is solely run by me and my ai agent. no team. no investors. no office. just me, a screen, an agent, and a stupid amount of conviction.
and here's the part i actually want you to hear.
i gave this 100%. not the linkedin kind. the real kind. every pixel, every line, every decision ran through human taste, human judgment, and a real amount of care. ai helped me move. it didn't get to drive.
i'm not chasing virality. i'm not chasing the algorithm. i'm not building this to win the week. i'm building it to solve real problems, bring clarity, and actually help people and teams who are tired of the noise.
i'm not here to argue. not here to debate. not here to reply to every spicy take in the quotes. i'm here to build. that's the whole job.
also, small disclaimer for the lazy readers in the back.
everything you've seen from MainArc so far, and everything you're about to see, came from real experience, real work, and a real obsession with design, tech, and creativity. it took human hours. it took human hard work. it took rough patches with my mental health, weeks of creative block, life punching me in the face on random tuesdays, and me showing up anyway.
this isn't a one-shot prompt with a logo slapped on top. this isn't ai slop with good fonts. nothing here came easy, without a base, or in a single sitting. you can feel the difference. that's the whole point.
quick truth before we go further. humans make mistakes. ai makes mistakes. nobody in this room is perfect, including me. if something here doesn't land for you, doesn't feel useful, or reads like ai slop in your eyes, that's fine. just close the tab and keep walking. don't dump hate on the way out. i genuinely don't care what you think. i'm doing what i'm doing. respect your own boundaries, your own limits, and your own words. that's all i ask.
so here's the date on the wall. MainArc. tuesday, 12 may 2026. set the reminder. show up. you'll see what i mean.
one rule though. hate, trolling, drive-by takes don't belong here. good vibes only.
dms open. show me what you're working on, i'll show you mine.
6/ every team has more AI tools and fewer real decisions. that gap is fixable, but not by adding another vendor. it gets fixed by redesigning how the team actually works, end to end. that is what MainArc does. limited slots open this quarter. audit, lab, or systems. dm open:)
📌 announcement / phase 2 launch
1/ launching MainArc. a creative intelligence lab.
four truths most founders, product leaders, and design heads won't say out loud in 2026. shipping speed is up but conviction is down. output is up but decisions are weaker. teams produce more screens but quality keeps dropping. AI budgets are massive but AI positions are nonexistent. phase 2 of MainArc is built for exactly these gaps.
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5/ phase 1 drew the blueprint. phase 2 lays the brick. the next decade does not reward the teams using the most AI. it rewards the teams using it with the most clarity. tools commoditize. clarity compounds. MainArc is built for the ones doing the harder work.
the applause comes first. then the work starts bending toward it.
that's the trap. you make one thing people love, and the next thing you make is quietly aimed at the same reaction. you stop asking what's true, or strange, or actually yours. you start asking what worked last time.
validation is a slow editor. it doesn't shout. it sits in the room while you work and vetoes anything that might not land: the weird chord, the line that's too honest, the idea you can't explain yet. all of it gets sanded off before anyone sees it, because some part of you already knows the crowd won't clap, and you'd rather not find out.
the cruel part is how reasonable it feels. you tell yourself you're reading the room, giving people what they came for. but approval has an average, and anything built to chase it drifts toward that average every single time. ten thousand people liking something doesn't make it good. often it's the opposite. the work that moves people most usually came from someone who'd stopped trying to be liked for a while.
taste built on other people's reactions is just a mirror pointed at a crowd. you get very skilled at guessing what they want and stay completely blank on what you want, which is the one thing nobody can hand back once you've traded it away.
most people picture the cost as being ignored. the actual cost runs the other way. you succeed at the wrong thing, the crowd pays you to keep doing it, and ten years later you've built a louder version of work you never believed in.
make the thing first. let them find it.
#94 i built DesignOS: everything you need to design, build, and ship products.
i've been building "DesignOS" mostly for myself, not because i wanted one tool to replace everything, but because it kept becoming a valuable part of my workflow. over time it evolved into a design companion that sits inside figma and handles a surprisingly large part of the design process.
today it can generate wireframes, hi-fi screens, responsive layouts, flowcharts, clickable prototypes, design systems, brand books, social graphics, ux copy, localized content, ai images, contextual imagery, and react + tailwind code.
you can upload a prd, turn a screenshot into editable figma layers, generate variations, edit specific sections, restyle entire screens, critique designs with ai, import your own components, and keep everything local.
there are 58,000+ selectable references across the plugin's libraries. improving it daily. using it almost every day.
i've known atul for years, and one thing that's always been obvious: he's relentlessly curious.
most people see the outcomes. what they don't see is the countless conversations, experiments, and genuine interest he has in understanding how builders, founders, and investors think.
launching a podcast feels like a natural extension of who he already is.
a strong first episode and an even better first guest. excited to see where @taghashhq takes this. 🚀
I met Debraj Banerjee while pitching @taghashhq for a big account. We didn’t land the contract, but I did leave that room with a lifelong well-wisher.
So when we decided to launch our podcast at Taghash, Debraj Banerjee was the obvious first guest. It also helped that he stayed close to the studio :p
The launch of this podcast comes at a special time. Announced officially - Debraj will be leading F2A @F2A_VC (Fundamentum Frontier Advisors), a ₹3,000 crore fund focused on deep tech and AI, as GP along with @ashishkumar
Let me say this. Debraj Banerjee is one of the most soft-spoken investors I’ve met, but once the conversation starts, you quickly understand the depth he brings to the table. As they say calm waters run deep.
We were lucky to get a first-hand view into how he thinks.
Link to full episode - https://t.co/OVWTymQl2k
I just got my @EFDevcon ticket — paid for with ETH!
Next stop: Mumbai 🇮🇳 Join me at Devcon 8 from November 3–6, 2026 for four days of big ideas, technical depth, community, and the people building the future of open source technology.
https://t.co/XiqySZO01c
Life becomes 100x more enjoyable when you start playing it like a video game. You have free will. You can literally do anything you want. Go anywhere. Build anything. Become anyone. The only rules that are stopping you are the ones you inherited from people who also felt stuck. Drop them. Step into the game with wild self belief and borderline greedy ambition. Dream so big it feels irresponsible. The life you always wanted is not out of reach. You just finally have to decide to go collect it.
i’ve noticed a few designers on X create standards, rules, set thought processes, and playbooks, then everyone else starts treating them like law.
the moment you do something differently, the comments show up.negative takes. pointless arguments. dumb questions.
here’s what i do:
use judgment.
use whatever works.
use ai. use resources. use assets.
break patterns.
do what makes sense.
everything is made up. do what is right for you in every situation to achieve your goals, grow the business and build impact.