🌮🥗 NEW WORK FOR WONDER 🍔🍕
Earlier this year we were approached by @wonder with a very specific problem. They had just done a ton of work in house to refresh the brand, but they just couldn’t quite nail the logo. We don’t typically take one-off logo jobs but we knew this one had a ton of potential to be a lot of fun.
Summer McClure drew this saucy W that could feel at home on all kinds of plates, bowls, cups, you name it. Then we brought @henrique_barone into the process to give the sauce, well, some more sauce. His frame-by-frame animation brought this logo to life in a really fresh and exciting way. Something they could use as a loading state or at the end of a TV spot.
All the mockups here are purely from our imagination, just exploring what the logo can do, not actual designs for production.
we don't give hate that i made you love me enough credit:
• 500 million streams
• #1 on billboard hot 100
• #1 on billboard global 200
• 22 days at #1 on global spotify
• spotify's 2026 song of the summer
• 100 days in apple music global top 10