Louise Hitchen

is lucky enough to help schools to thrive by providing practical and tactical marketing advice. I'm a 'less is more useful' kind of tweeter/blogger..!

[Louise Hitchen @134marketing]

In last week’s leadership training with @jillberry102 and @GirlsonBoardnet - I was asked why advertise and how advertising could be more effective. This is a neat summary that still stands today…

[richard shotton @rshotton]

JWT's T-Plan - Stephen King's 1964 guide to making more effective advertising

[Louise Hitchen @134marketing]

@JodieRobins @jillberrywrites how many books have you read this month?! I’m a couple ish (both your recommendations!), as I can’t remember when Dec ended and Jan began in book reading terms!

[Louise Hitchen @134marketing]

@THRILLERGIRLSBC Girl, woman, other…. Amazing book, one to re-read.
What about you @jillberrywrites ?

[Louise Hitchen @134marketing]

@jillberrywrites @NOW Absolutely loving it… my new current favourite!

[Louise Hitchen @134marketing]

Director of Communications, Admissions and Marketing at King's College Wimbledon: a brilliant opportunity... contact me to discuss, or please share so people don't miss this chance... thanks! https://t.co/k91TkpaQKQ

[Louise Hitchen @134marketing]

‘Believe in an uncertain expert’…despite a bit of experience, there are often many diff answers or approaches - so when I’m asked ‘what’s best’ for marketing a school, I’ll often be ‘uncertain’ because it’s all about context, not predetermining a solution, but helping find one

[richard shotton @rshotton]

Interesting 2010 study from Karmarkar - when an expert expresses a minor degree of uncertainty they become more persuasive

In the excellent Messengers by ⁦@scienceofyes⁩

[Laura May Rowlands @TillyTeacher]

I have a request if you teach in a selective school: I teach and mentor an extraordinarily bright young man who is well on his way to a scholarship at a very exclusive public school for sixth form. An interview is coming up. What are my best bets in helping him prepare? Pls RT!

[Louise Hitchen @134marketing]

Evolution of marketing- brilliant as ever from the Marketoonist! But in the schools world I’d switch the 80’s from TV ad to prospectus & in the 20’s (so far) it’s been about hanging out at virtual events & creating virtual experiences
(I’d add ‘brand’ videos in the 10’s too!)

[Louise Hitchen @134marketing]

@jillberry102 I absolutely concur (the bit about spending time with people you find energising!)
As always I’ve come away revived and with multiple book recommendations! Jill is my go-to source for brilliant books (and sage advice about all things schools!)

[Louise Hitchen @134marketing]

@jillberry102 You too! I’ll try super hard not to be late!

[Louise Hitchen @134marketing]

Half term reading anyone? I can heartily recommend Jill's book. Yes, I'm biased as she is a great friend... but I'm still not sure if I forgive her for making me cry (in a good way) whilst reading my favourite, The Dresser!

[Dr Jill Berry @jillberry102]

My three short novels - an update on progress: https://t.co/IqSZznNjhD
Thank you to everyone who has supported me in this.

[Louise Hitchen @134marketing]

Very exciting moment today when the post was delivered…. A copy of Jill Berry’s brilliant book! I’ve loved reading and discussing it with Jill and to now see it IRL is fab! Get yourself a copy (available on Amazon) for some great summer reading…!

[Louise Hitchen @134marketing]

This…. Simple, honest, true…

[James Timpson @JamesTCobbler]

This is how I try to do my job in leading the company with a culture of trust and kindness.

[Louise Hitchen @134marketing]

Looking forward to hosting tonight's Marketing Hotseat for the Leading an Independent School (LIS) training course with Jill Berry and Andrew Hampton. We'll hopefully cover a lot of ground in all areas of School Marketing - strategy & tactics - in communications and admissions!

[Louise Hitchen @134marketing]

Interesting as schools can become silos (esp if large) with curriculum areas & support staff often in different locations. Common rooms/spaces (& the time to be there) are vital for collab & conversation. This was all v limited by covid. Where’s your schools ‘serendipity space’?!

[richard shotton @rshotton]

Steve Jobs and designing the Pixar HQ to maximise chance meetings

From lovely piece by ⁦@Dannythefink⁩ on the danger of too much remote working

[Louise Hitchen @134marketing]

Yale’s database shows companies that are boycotting Russia “from A (total withdrawal) to F (digging in). It’s that F list, of some 160 companies, that should draw global ire from marketers & consumers alike” This “is not a failure to act, it’s a recalcitrant statement of support”

[Mark Ritson @markritson]

We must turn our backs on brands like @redbull @MitsubishiUK @LACOSTE and @Lenovo that continue to trade in Russia. Glory to Ukraine! Shame on all those who work at these companies. My column in Marketing Week: https://t.co/dXdOyoV8jn

[Louise Hitchen @134marketing]

Something wonderful to start the week….
(And I’m thinking I may begin starting some letters and emails with this power intro… “I’m of a fearsome mind to…”)

[Louise Hitchen @134marketing]

Wow… this is absolutely worth a read…
1. Covid ‘changes’ to customer behaviours need to be reviewed through a longer term lens
2. The cult of overstating marketing change can be (deliberately?) bedazzling/distracting - esp if you haven’t got marketing training or knowledge

[richard shotton @rshotton]

Lovely piece by @markritson on marketing's obsession with change and why we should focus more on "the brown lines of continuity"

https://t.co/NUF0yStbyu

[Louise Hitchen @134marketing]

Interesting reading for your English departments and/or Librarians too… ‘balancing the books’ via @NoSchoolSexism - summarised by @CCriadoPerez as “maybe schools could stop reinforcing this outdated and frankly misogynistic cycle”

[Louise Hitchen @134marketing]

What three things can you school stand out for, or promote? As De La Soul once confirmed by song… “3 is the magic number”…

[Marketing Week @MarketingWeekEd]

'Experiments show making just one claim makes that message more effective, but three is the optimum number for driving product preference.'

@rshotton & @Willlloyd on why 3 is the magic number for product claims

https://t.co/nBGoImPTFN