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#GoogleDiscover
Tweets in English and French.

[1492.Vision Service @1492_Vision]

🧵We captured 42 million #GoogleDiscover feed cards across hundreds of devices over 3 months.

Here's what nobody has measured before: Discover doesn't run on one algorithm. It runs on 20+ internal pipelines — each with a different role, different reach, and different rules.

[1492.Vision Service @1492_Vision]

Sylvain D est intervenu lors du printemps du numérique à Toulouse: un public pas forcément technique.
L'occasion d'adapter le message et de raconter des histoires. Vu les réactions ça a eu l'air de plaire, j'espère que vous apprécierez aussi !
Replay: https://t.co/NvHO3mbAt6

[1492.Vision Service @1492_Vision]

@AndellDam @rustybrick @gaganghotra_ Here as number of unique urls per day, French market.
Overcame linkedin, currently at dailymotion level. Only YT and X do (way) better

[1492.Vision Service @1492_Vision]

@AndellDam @rustybrick @gaganghotra_ Now included by default in our "monthly reports", available for all clients. Here for EN and FR markets, as share of voice.

[Damien Andell @AndellDam]

🆕More news on Google's Pages profiles for Publisher.

Threads have appeared in the list of social networks.

We saw the live rollout today.

They started on some sports pages like the NBA and NFL.

Now we see them on @glenngabe (/g/11f0z78b2j) and Hardware Premium.

We can see it visually on the NFL page, but the tab doesn't display any articles yet.

On the other profiles, it's visible in the code but not yet activated in the UI.

Example: Examples of Google profiles mapped to Threads handles:

Athletico Paranaense
MID: /m/019mgv
Threads: @athleticoparanaense
Type: Brazilian football

Atlanta Hawks
MID: /m/0jm64
Thread: @atlhawks
Type: NBA

Charlotte Hornets
MID: /m/01k8vh
Thread: @hornets
Type: NBA

Chicago Bulls
MID: /m/0jm74
Thread: @chicagobulls
Type: NBA

Atlético Mineiro
MID: /m/019m6z
Thread: @atletico
Type: Brazilian football

Corinthians
MID: /m/019lvv
Threads: @corinthians
Type: Brazilian football

Dallas Mavericks
MID: /m/0jmcv
Threads: @dallasmavs
Type: NBA

Detroit Pistons
MID: /m/0jm8l
Threads: @detroitpistons
Type: NBA

CC @gaganghotra_ @rustybrick @ClaraSoteras

[Damien Andell @AndellDam]

A small update to the test: the header is missing on the Discover cards, and the "Follow" button has disappeared.

You can see that the "Follow" button to follow a publisher is located in the hamburger menu.

#googlediscover

[Elodie Mandel @elodiemandel]

sachant que le Monde postait 1000 contenus par jour fut une époque, batonnage de depeches...

[Heinz Alt @heinz_alt]

Die Schweizer Zeitung "Le Temps" startet heute ihre Frankreich-Ausgabe, die vollständig dem französischen Publikum gewidmet ist - als Digitalausgabe. - Le Temps https://t.co/bOxpwpm2ou

[Damien Andell @AndellDam]

🆕Google Discover: profile(.)google(.)com profiles are starting to take on a new form.

Until now, the Discover / publisher profiles we monitored at @1492_Vision mainly used the classic format:

profile(.)google(.)com/cp/<token>

This token usually points to an entity, often through a Knowledge Graph MID such as /g/... or /m/..., but it can also be associated with domains or social/profile-based references.

But a new layer seems to be emerging:

profile(.)google(.)com/@handle

For example:

profile(.)google(.)com/@evrimagaci

And the interesting part is that this does not look like a simple cosmetic redirect.

In several cases, the @handle URL resolves to the same underlying profile(.)google(.)com/cp/... profile, but with a much more readable and recognizable format — very similar to what we already see on YouTube with @channel URLs.

We scanned a corpus of 113,701 Google profile URLs.

As of May 26, 2026, I confirmed 11 active handle-based profile URLs.

Some examples:

@evrimagaci — Tree of Evolution — 7.95M followers
@ryanhallyall — Ryan Hall, Y’all — 7.4M
@moribyan — Hajar Larbah — 9.4M
@CleoAbram — Cleo Abram — 13.0M
@KreekCraft — KreekCraft — 24.2M
@GoogleEarth — Google Earth — 1.4M
@NewsfromGoogle — News from Google — 130K
@AddyOsmani — Addy Osmani — 418.8K

A few observations:

The majority of the detected profiles are YouTube creators.

Google is also using this system for its own entities, such as @GoogleEarth and @NewsfromGoogle.

Not all profiles appear to be directly tied to YouTube. For example, @AddyOsmani and @NewsfromGoogle suggest that this handle system may be broader than YouTube itself — potentially closer to a Google-wide identity layer.

Another interesting point: no major traditional news publisher tested in this corpus had an active handle-based URL at this stage.

CC @gaganghotra_ @rustybrick @ClaraSoteras

#googlediscover

[1492.Vision Service @1492_Vision]

@afilluzeau @GuilhemChauvin Alors, on peut répondre, il y a une explication :D

Je ne veux pas démonter l'argument de fond de Guilhem: il y a effectivement des gisements d'audience à trouver en élargissant ce qu'on pense être "sa" théma, mais ce modèle "topics-internals" est une grosse blague.

[Damien Andell @AndellDam]

Here's a new Google profile: https://t.co/BvCByu9CBC

With its handle directly via @ryanhallyall

Both are YouTube creators with a large audience, so it's possible the URLs are linked to their YouTube handles.

#googlediscover

[Damien Andell @AndellDam]

🆕New to the Google app, Google is preparing a special Discover feed for videos via `googleapp_discover_video_mode_feed`. This is similar to what they did previously for images with the "Images" tab at the bottom of the navigation.

Will they perhaps separate videos from articles in the Discover feed?

CC @gaganghotra_

[1492.Vision Service @1492_Vision]

One curiosity that could hint at a fresh feature♨️: let publishers pick their nickname... this Turkish scientific website gets its profile /cp/... redirect to /@ evrimagaci, handle displayed on the profile as well!
https://t.co/qOTt0YqsSa
#GoogleDiscover

[1492.Vision Service @1492_Vision]

Thanks a lot to @sengineland for featuring our post: "Google quietly gave 54 publishers control over their Discover profiles. Here's what they did with it."
https://t.co/M3tC7dUEQu
#GoogleDiscover Profiles

[1492.Vision Service @1492_Vision]

A new measure point has been taken: more custom Google profiles have been activated. See the progress with full details, free for registered users at https://t.co/Qr0kR3RJwn
More profiles ready, more publisher filling them.
#GoogleDiscover

[Abondance @abondance_com]

Citation dans le titre = +29 % de trafic Discover ? Pas si vite… Après 3,4M d’articles analysés, l’effet tombe à +3-5 % et dépend surtout de votre audience.

L’art du titre en 2026, c’est aussi comprendre pour qui on écrit !

Une analyse signée @SylvainDeaure (@1492_Vision) 👉 https://t.co/ZjsMy6cKSj

[Abondance @abondance_com]

Google teste en catimini des profils Discover enrichis pour 54 éditeurs US : bannières pro, liens personnalisés, posts épinglés, tracking UTM... 🧐

C'est un terrain vierge plein d’enseignements pour les éditeurs francophones.

Découvrez l'analyse par @SylvainDeaure et @AndellDam (@1492_Vision) sur Abondance 👉 https://t.co/1Z6FjYoWAu

[🔊 lachaineaudio @lachaineaudio]

🔴#PQR |« Entre 2019 et 2023, on accusait un recul annuel de 5%. Depuis 2ans, on est à −14% !» s’étrangle Fabrice Bazard (DG @OuestFrance). François-Xavier Lefranc (présidence du directoire) dénonce la « cannibalisation » des marchés pubs et contenus par les Gafam (Google, Apple

[1492.Vision Service @1492_Vision]

⚠️Note de service:
Incident temporaire en fin d'après midi sur un de nos serveurs de base de données https://t.co/WdzjXNbWfb. Un peu de retard dans le traitement des articles, des glitchs UI, mais pas de "trou" dans la data, l'architecture répartie a bien joué son rôle.

[1492.Vision Service @1492_Vision]

The full reference study is also available on our website, free for all:
➡️https://t.co/IvomYbKbQU

Must read for any #GoogleDiscover publisher
#GoogleProfiles

[1492.Vision Service @1492_Vision]

@afilluzeau et Hop https://t.co/BMCHoTIfJL