Seg

SEO, search marketing, web analytics, social media, optimisation de la conversion...

[Seg @5eg]

@Hobo_Web 🙏 🙏

[Seg @5eg]

@chenzhangreal Yeah, it’s a bit of a glorious mess… but they’re not all being used at the same time 😅

[Seg @5eg]

Every SEO knows Google's "200 ranking signals"

We found the list Google actually keeps: 305 sets of ranking signals. 48 apply to a web page, 34 serve generative AI...

Topic authority, hidden gems, RankBrain, Starbow, Libra...

Full list 👇
https://t.co/3apfakLUKH

[Seg @5eg]

New in our "Understanding Google" series: what Google sees in an image

Below the KG entities, Google tags photos with /j/ dimensions and /a/ values. They are the names of Google Shopping filters: "Sleeve style" → "Long sleeve"

Read it and test it: https://t.co/VDeTJ5bQ5X

[Aleyda Solis 🕊️ @aleyda]

🎉 This Week in SEO & AI Search [From #SEOFOMO - Nov 8, 2026] 👇

* Now we can monitor if AI agents can actually get things done on our sites: ​Agents act, LLMs recommend, and people browse. Microsoft Clarity connects all three journeys.

* One AI training preference across providers? Google plans support for 2027

* ​Google Brings UCP Direct Checkout To AI Mode In Canada

* OpenAI Working On ChatGPT Tools For Business For Analytics & Citations

* ​Google Lighthouse Update Changes How PageSpeed Insights Simulates Loading

* Google Can Temporarily Protect Important URLs From Being Deindexed

* Google Shopping, from the SERP to AI Mode: what a product must prove to be shown, then bought

* ​3 in 4 homepages lost organic clicks: An analysis of 110 sites

* ​How To Report SEO Performance When Analytics Data Is Incomplete

* ​Your CMS Is Still Failing SEO Basics – 11 Fixes To Demand

* How to Build an AI Search Optimization Roadmap

* ​We Opted Out of Google AI Search - Here's What Happened

* ​Why Your Org Isn’t Ready for a Platform-Only Approach to AI Search

* ​Authority Beyond Your Website: Why Brand Amplification Is Essential for AI Search

* Much more!

From specialists like @gfiorelli1, @sallymills, @CyrusShepard, @VeryWellVersed, @Lem4, @5eg, and more.

Read it here: https://t.co/X4YpaNaNJz

[Seg @5eg]

@natzir9 @dejanseo @gaganghotra_ @AndellDam +1 to Natzir! The card reuses the preview data Google builds at indexing. To steer it: same image in og:image + primaryImageOfPage, 1200px+, max-image-preview:large, then wait for a recrawl ^^

[Barry Schwartz @rustybrick]

A large list of Google's Twiddlers from @5eg

https://t.co/BWOcYs53Zj

[Seg @5eg]

@Xyborg @Marie_Haynes @rustybrick @JoyanneHawkins In theory that makes sense, since scrapers now have to increasingly mimic the behavior of a real user…

[Seg @5eg]

@bduclaux Sort of, yes

[Seg @5eg]

We’ve decoded the mechanisms that determine which products get discovered, selected and recommended by Google in shopping grids, AI Overviews and AI mode

https://t.co/RFDzsn87gi

[Seg @5eg]

@Hobo_Web Thanks my friend 😊

[Seg @5eg]

We found Google's list of twiddlers, the programs that rework search results after ranking: 120 of them!

111 names are exclusive, among them AI Mode's fan-out plan, a filter still named after Bard or an Expertise twiddler

https://t.co/rwtQtsmGpn

[Seg @5eg]

@PLT_cheater Bad..

[Seg @5eg]

Google's new /goto: +2 s per URL

Open all links of a fresh SERP at once: the ones redirect, then each one hits a "Verifying your request" page, 2 s longer each time (3 s, 5 s, 7 s… 83 s for the 51st)

Wait ~3 min after the SERP and they all resolve at once

[Seg @5eg]

@aurelien_dio Indeed 😅

[Seg @5eg]

There is a way that skips the timer entirely. Better to keep it private, but if you build a SERP tool and don't have it yet, DM me

[Seg @5eg]

Google's new /goto: +2 s per URL

Open all links of a fresh SERP at once: the ones redirect, then each one hits a "Verifying your request" page, 2 s longer each time (3 s, 5 s, 7 s… 83 s for the 51st)

Wait ~3 min after the SERP and they all resolve at once

[Seg @5eg]

@Hobo_Web Thanks Shaun ☺️ glad that you appreciate!

[Seg @5eg]

Part 5 of our Understanding Google serie: the Knowledge Graph

Every fact in it names the Google products allowed to use it. The 2024 leak had the field; today we reveal all 194 values (5 for Netflix..)

Also: Google keeps a list of 54 pizza toppings 🍕

https://t.co/96m0XkxxXY

[Seg @5eg]

@jessyseonoob @diije t'en a ?

[Natzir @natzir9]

AI Mode is fed a Google Hotels price result listing 36 booking providers. It matches what the hotel's Google Hotels page shows for the same dates, yet the answer links to none of them...
Don't be evil 🙃