Lars Engelbrecht

Everything digital but vinyl records #AdTech #Growth #StartUps #Performancemarketing

[Lars Engelbrecht @1DigitalL]

I‘ve been saying this for years. Thanks @drewfallon12 for tweeting it out in the world

[Drew Fallon @drewfallon12]

performance marketing is closer to finance than it is to brand marketing

[Dan McCormick @damccormick13]

I have worked on or led finance teams at DTC brands that collectively raised over $225M.

I am also a ecommerce nerd that obsesses over how to make DTC a sustainable business model.

Providing a few benchmark P&Ls for a bunch of different types of DTC companies below.

[andrew chen @andrewchen]

- metrics like DAU/MAU and D1/7/30 don’t make sense. It might be annual or quarterly usage - have to look at longer term stats
- heavily targeting vertical communities w events/PR/sales and other offline efforts can work
- CAC can be $100 not $10
- adding social prolly won’t work

[Lars Engelbrecht @1DigitalL]

First #blockchain use case in #Advertising:
https://t.co/jhC202JDvP
Check it out!

[Lars Engelbrecht @1DigitalL]

Relevance of #retail #data for #programmatic campaigns and #Creative https://t.co/HGRoirE6Y0

[Olaf Koch @OGKoch]

Retail Media Group is getting started. Great progress made by an energetic team. Keep on going @askRMG @METRO_News

[Retail Media Group @askRMG]

Der #dmexco Nighttalk ist am 23.3. in #hamburg. Richy Ugwu von @askRMG erzählt Euch was zum Thema: no #data no #Retail. https://t.co/R2cEjxTUya

[Lars Engelbrecht @1DigitalL]

@garyvee : too many architects and no plumbers in the digital industry #sotrue #OMR17

[dunnhumby @dunnhumby]

The Retailer #Data Journey: 5 steps to using data to drive actionable results - https://t.co/idfdIR8ved #datascience #retaildata

[Lars Engelbrecht @1DigitalL]

Great interview on #retaildata from @adexchanger https://t.co/zlZuLp5Lkf

[Lars Engelbrecht @1DigitalL]

@ressmann @_SEM on it's way

[Lars Engelbrecht @1DigitalL]

New DSP ranking by G2Crowd. #DSP #AdTech https://t.co/HWxyVlOp7L

[Lars Engelbrecht @1DigitalL]

Very interesting https://t.co/D6CxE1rR2J

[Borussia Dortmund @BVB]

Neuer Zuschauerrekord im @SIGNALIDUNAPARK 👏👏👏 https://t.co/gEXgNouc4W

[Lars Engelbrecht @1DigitalL]

About time #programmatic https://t.co/c99zcpx6fm

[Yannick Bolloré @YannickBollore]

Mit der wunderbaren Havas family in Frankfurt! Fastest growing Agency!

[Lars Engelbrecht @1DigitalL]

@Ellisila well represented #MWC16

[Lars Engelbrecht @1DigitalL]

It's all about #VirtualReality here in Barcelona #MWC16 @Ellisila

[Dominique Delport @domdelport]

What a great @HavasGroup #glm2016. with @evanspiegel @iamwill @shanesmith30 and our 250 #Havas friends ! #Together

[Paul Frampton-Calero @Paul_Framp]

LIVE on #Periscope: @shanesmith30 on re-imagining advertising #glm2016 https://t.co/tWtcFTwn1r