214

214 is a brand strategy and creative design agency based in NYC. We create and position brands people love.

[214 @214co]

A true representation of insight driven innovation ;) https://t.co/Cbr4yktyBM

[214 @214co]

“Democratic women have decided that it’s more important to use their brands to celebrate their own unique identities and priorities rather than stick to the standard red, white, and blue patriotic dogma.” https://t.co/wxeunj7Grl <3

[214 @214co]

Really cool chart on the evolution of the alphabet https://t.co/2GmUOoMXhx

[214 @214co]

Love it! Big Consumer Brands Will Start Taking Their Packaging Back https://t.co/W4oPGe51np @business #Sustainability

[214 @214co]

to us, this is a welcome change to the standard san-serif bold we see all over the place and an interesting way to align the brand with high fashion. what are your thoughts?

[Gareth Hague @gareth_hague]

The new Zara logo is Fabien Baron being Fabien Baron, a typography he first used for Harper’s Bazaar in the early 1990s and seen consistently since https://t.co/xN9Bt0Cq91

[214 @214co]

A challenge we love tackling...

[Creative Review @CreativeReview]

What makes a good brand name? "Gen-Z seems to be responding to more unusual and diverse names – like VOXI, Twitch, Supreme, and Oatly," says @reedwords Mike Reed https://t.co/94GVjqLs3y

[214 @214co]

We must say, she does have excellent taste. How Meghan Markle Has Transformed Canadian Fashion https://t.co/QvwQ0HbWA5 @SOIAANDKYO #client

[214 @214co]

Planet Money explores Panera's Pay-What-You-Want Experiment. Brings up interesting q's around ethical consumers and brands creating social impact at scale. https://t.co/J7jsGCQRCG @planetmoney @NPR @WNYC

[214 @214co]

How Brands Can Navigate Successfully Through a Rebrand https://t.co/ipv2fZ8POl

[214 @214co]

3 Direct-to-Consumer Brands Reveal Why Target Works as a Retail Partner https://t.co/GUwbQxBvdK

[214 @214co]

We're looking into this coffee situation immediately. #coffeecoffeecoffee

[Entrepreneur @Entrepreneur]

Coffee beans are going extinct, Facebook covets your old pics, and the Motorola Razr is back. Here are three things to know today. (with @pjcarone)

[214 @214co]

preach. https://t.co/wtiVueENy0

[214 @214co]

an interesting look at the corporate world's rush to "de-brand" https://t.co/2armKLNjbG

[214 @214co]

Shoutout to @TeenVogue and @priyankachopra for highlighting the amazing work of @holbertonschool. We loved working with this inspiring company. https://t.co/39PPjeI3nM

[214 @214co]

Perfectly wry, self aware, and delightfully quirky in a way that shuns industry standards. Now THAT is a differentiated brand personality. @AviationGin @VancityReynolds

[Ryan Reynolds @VancityReynolds]

My secret is now Cage-Free.

[214 @214co]

pretty brilliant. Goodby's new BMW campaign consists entirely of old ads https://t.co/GY6qAdXsIL

[214 @214co]

brand love is deep, real, and rooted in human insight (not celebs or algorithms). neuroscience is proving just that. https://t.co/EHZTKPMN2A @Adweek #preach

[214 @214co]

Don't let your brand be a "faceless enemy" https://t.co/Yig8KUdVk5 #branding

[214 @214co]

@DavidBowieReal Happy birthday Starman! Still can't get over this amazing gif by @helengreen

[214 @214co]

Not your average brand equity / trademark suit for a luxury maker: Toymaker MGA sues Louis Vuitton for the right to keep making "Pooey Puitton" purses https://t.co/cuWQ0LbU7N