“Democratic women have decided that it’s more important to use their brands to celebrate their own unique identities and priorities rather than stick to the standard red, white, and blue patriotic dogma.” https://t.co/wxeunj7Grl <3
to us, this is a welcome change to the standard san-serif bold we see all over the place and an interesting way to align the brand with high fashion. what are your thoughts?
The new Zara logo is Fabien Baron being Fabien Baron, a typography he first used for Harper’s Bazaar in the early 1990s and seen consistently since https://t.co/xN9Bt0Cq91
What makes a good brand name? "Gen-Z seems to be responding to more unusual and diverse names – like VOXI, Twitch, Supreme, and Oatly," says @reedwords Mike Reed https://t.co/94GVjqLs3y
Planet Money explores Panera's Pay-What-You-Want Experiment. Brings up interesting q's around ethical consumers and brands creating social impact at scale. https://t.co/J7jsGCQRCG @planetmoney@NPR@WNYC
Shoutout to @TeenVogue and @priyankachopra for highlighting the amazing work of @holbertonschool. We loved working with this inspiring company. https://t.co/39PPjeI3nM
Perfectly wry, self aware, and delightfully quirky in a way that shuns industry standards. Now THAT is a differentiated brand personality. @AviationGin@VancityReynolds
brand love is deep, real, and rooted in human insight (not celebs or algorithms). neuroscience is proving just that. https://t.co/EHZTKPMN2A @Adweek#preach
Not your average brand equity / trademark suit for a luxury maker: Toymaker MGA sues Louis Vuitton for the right to keep making "Pooey Puitton" purses https://t.co/cuWQ0LbU7N