We all know people are motivated to buy with emotion: Buy with their heart, rationalise with their head. This is #copywriting 101. But did you know there are different types of motivation? No? Read this. https://t.co/s47oLdxjYs
"The curious link between mind and feet"
Nice article from @NewYorker on the connection between walking, thinking and writing. I can definitely relate.
#copywritingtips
https://t.co/PJgQcUyQc2
Statistically the open rates on auto-responder emails are through the roof.
So let’s use them people!
Just because they have a function, doesn’t mean you can’t throw in some marketing messages too, especially since you have a captive audience.
#marketingtips
What's the one job of your headline? To get the reader to read the next line. That's it.
Same with your email subject: it's one job to get the reader to open the email.
It's that simple, and that hard.
#copywriting#copywritingtip
#copywriting#tip Give your virtual visitors binary choice in your Call to Action buttons. EITHER book a call, or download my eBook.
Place two buttons side by side on your webpage, so the reader chooses one - and is therefore less likely to choose to do nothing.
#copywriting#tip instead of asking a question in your copy, ask a loaded question.
"Are you glad ate a healthy breakfast?" becomes
"Aren't you glad you ate a healthy breakfast?"
Much more punch.
It's crunch time at Basecamp. We're just ~two months out from launching https://t.co/J7OCCTolEp. This means we're working 8-hour days, five days a week!!
I mean, that's the same number we always work (except for summer hours), but you, know, still. It's a lot of time!
As a #copywriter and former Psychology student, I find Cognitive Bias fascinating. And if you own a business and would like to get people to buy your product of service, you should too.
Knowing this stuff will improve EVERYTHING. Trust me.
https://t.co/Ucq7gCtsws
**Sydney-based business owners - this one's for you**
If you set some ambitious goals for 2020 and now you're wondering how the blazers you're going to reach them - this workshop is the answer to your prayers (I mean visualisations).
https://t.co/0hVCnGe8zi
Staring at a black page? Don't know where to start?
In Media Res is a latin phrase meaning 'in the middle of things'.
Land the reader right in the middle of the action - don't bother with the fluff leading up to it.
What's your zenith? Start your story there. #copywriting
Little tip to make your writing more succinct.
Despite what Miss Killjoy from English Lit said, you don't need to write 'that' after a verb.
“He was worried that his shoes didn’t go with his belt".
No need. Just leave 'that' out.
New year, new business push? Have you tried the '9 word email' approach - it's become the stuff of legend in copywriting circles because, well, it works: https://t.co/sTvf3SJEFX