2X

2X is a pioneering B2B marketing-as-a-service (MaaS) agency that enables marketing functions to operate with greater impact at a significantly lower cost.

[2X @2XMarketing]

This GTM workflow demo shows how AI can help revenue teams:
• Score inbound leads
• Enrich account data
• Route leads automatically
• Give reps more context

Watch the full demo: https://t.co/Bh9dBWfF1O

[2X @2XMarketing]

Prioritizing AI use cases gets easier when teams focus on:
• Impact
• Time-to-value
• Data readiness
• Team readiness

@CMOinnovator shares the framework in the full workshop: https://t.co/w2DZZLEshN

[2X @2XMarketing]

Producing more content won’t solve visibility

Without structure, volume doesn’t translate into visibility or trust.

Learn more in this episode: https://t.co/TxnXh9EgSI

[2X @2XMarketing]

Buying more AI tools doesn’t guarantee impact.

Without a system behind it, nothing compounds.

Watch the full episode: https://t.co/OcnHeUlnPS

[2X @2XMarketing]

AI won’t fix a broken operating model.

Faster output doesn’t matter if handoffs, silos, and approvals slow everything else down.

Watch the full webinar: https://t.co/TxnXh9EgSI

[2X @2XMarketing]

Content engineering requires coordination across product, content, SEO, ops, and analytics.

Without clear ownership, it becomes difficult to turn that work into something that compounds.

We share more in webinar 3: https://t.co/iwNfNHVk9V

[2X @2XMarketing]

If you missed our webinar this week, we covered why it's hard to execute content engineering in a single role.

It pulls in multiple functions, new skill sets, and ongoing coordination. That’s where teams start to feel it.

Learn more in webinar 3: https://t.co/iwNfNHVk9V

[2X @2XMarketing]

One takeaway from our recent webinar:
A lot of teams think they’re doing the right things for AI search:
• Clean site
• Strong content
• Strong GEO

But authority is what actually gets you cited.
takeaway
Sign up for webinar 2 & 3 go deeper: https://t.co/H03LAOlYuN

[2X @2XMarketing]

Missed our webinar?

Erin Strong shares what happens when teams wait on GEO.

Catch webinar 2 & 3 to go deeper: https://t.co/7jBwJx3uBn

[Damian Goral @Damian_Goral_]

2X acquiring The Kiln, one of the strongest Clay partners in GTM Engineering.

what I see in practice:

Sales & GTM agencies finally get the recognition they deserve.

Big congrats to @pspychal and the whole The Kiln team 👏

Great moment for GTM agency founders.

[2X @2XMarketing]

AI speeds things up, but it won’t fix a broken model.

The latest #2XEffect edition shows how CMOs are building AI-ready operating models:
• Shift how work gets done
• Budget for structure, not just tools
• Pair AI with the right partners

Read: https://t.co/2R4Z0uAe8G

[2X @2XMarketing]

AI speeds things up, but it won’t fix a broken model.

The latest #2XEffect edition shows how CMOs are building AI-ready operating models:
• Shift how work gets done
• Budget for structure, not just tools
• Pair AI with execution partners

Read more: https://t.co/2R4Z0uAe8G

[2X @2XMarketing]

We’re proud to sponsor @Mill_All’s Transformational CMO Assembly and to host a workshop led by Lisa Cole (@cmoinnovator) on Oct 30.

She’ll share how marketing leaders can turn AI ambition into real execution with clarity, alignment, and impact.

See you there!

#2XEffect

[2X @2XMarketing]

Catch Lisa Cole’s (@cmoinnovator) workshop at @Mill_All’s Transformational CMO Assembly in Atlanta.

Lisa will share how to audit, align, and accelerate AI adoption across your marketing organization.

More on the event: https://t.co/sqLgJTVs1w

#2XEffect #CMOAssembly

[2X @2XMarketing]

Speed vs. control?

CMOs in a “hire-first” mindset trade pipeline for process.

A smarter decision matrix:
• In-house: Brand-defining work
• Partners: Fast execution
• Automation: Repeatables

See how to balance both: https://t.co/UUM5JILrFj

#2XEffect #B2Bmarketing

[2X @2XMarketing]

Static marketing plans can’t keep up. AI evolves fast, budgets shift, and boards demand pipeline results.

This #2XEffect edition shows how CMOs build adaptive models that:
• Prioritize outcomes
• Shift capacity
• Plan faster with AI

Read more: https://t.co/2R4Z0uAe8G

[2X @2XMarketing]

Still measuring marketing influence by headcount?

Here’s the 3-layer model for future-ready marketing:
• In-house: Big-picture strategy + brand
• Outsourced: Fast, specialized execution
• Automated: High-volume, repeatable tasks

Read more: https://t.co/l0kHxmAWk1

[2X @2XMarketing]

@via_marketing_ Absolutely! Mapping your marketing spend to revenue metrics is a good way to justify your efforts and budget

[2X @2XMarketing]

Every CMO faces the same 2026 pressure: deliver more with flat budgets.

This guide shows how top CMOs:
• Turn fixed budgets into flexible resources
• Scale campaigns without adding headcount
• Build models that withstand CFO scrutiny

Get it here: https://t.co/nbMtY3GYn9

[2X @2XMarketing]

@via_marketing_ Agreed! Mapping your marketing efforts to revenue metrics is a good way to justify marketing spend.