🧾 Deals must be reported within 7 days
This is “NIL… but keep it from turning into pay-for-play.”
The real question: who’s going to educate families fast enough to keep kids from getting burned?
#MHSAA#NIL#HighSchoolSports#StudentAthlete#SportsBusiness
Michigan just opened the #NIL door for high school athletes
✅ Athletes can do individual NIL: socials, appearances, ads, etc.
🚫 No collectives. No boosters. No school employees arranging deals.
🚫 No school time / school property / MHSAA events
#WBB is no longer a “nice-to-have.”
It’s a revenue sport.
It’s a branding engine.
And it deserves clear math.
We tracked who’s funding the full rev-share cap — and who’s actually willing to say what WBB gets.
The gap is telling.
#NILPlaybook#RevenueSharing#WestviewInsights
The #transferportal isn't the problem.
The problem is we're using 1950s governance for 2025 athletes.
You can't regulate modern college sports with a rulebook that predates the internet.
Kentucky Signee Maddyn Greenway is one step closer to the 5000 point mark in her HS career. She had 47 points today in win vs. Minnehaha tonight @maddyngreenway
For every girl who was told there was no path—@makena_cook just became the first female athlete to receive a Division 1 Power 4 flag football offer.
History looks good on you. 🏈🔥
Thank you Coach Rhule for being a part of this moment. @Huskers@HuskerFootball
Late note from @LadyVol_Hoops vs @KentuckyWBB: when it’s tight, the best teams get elite ball movement. (initial action + second-side). Tennessee kept generating attempts even when the first look wasn’t there. That’s execution, not luck
#4PNWBBScout#NCAAW#WBBTwitter#FilmStudy
🧱@LadyVol_Hoops beats @KentuckyWBB 60–58. Tennessee didn’t “out-talent” them—they won the ugly parts: defensive possessions, contested rebounds, and not gifting free points. Mia Pauldo’s 21 was needed… but the stops were the headline.
#4PNWBBScout
Trinity Rodman: $1.1M/4 years
Highest-paid #NWSL player ever.
22 years old.
That’s not inflation. That’s what happens when you build undeniable leverage.
Performance + Brand + Scarcity = Market reset.
The ceiling just moved for everyone behind her.
Billy Donovan shares a lesson that changed how his players thought about winning.
At Florida, he had a manager track how long the ball was in each player's hands during a game.
He asked one of his starters: "How many minutes do you think you had the ball in your hands for the game?"
The player said 15 minutes when he had played 30.
The real numbers?
"A backcourt player, for the most part, is probably 92% of the game gonna be played without the ball in their hands. A frontcourt player - 95% of their minutes is gonna be played without the ball in their hands."
Think about that. You're playing without the ball almost the entire game.
"It's amazing to me how many players focus on points, points, points. That's what goes on ESPN. That's what gets the highlights."
"But if you're gonna strictly talk about winning and you're really driven and motivated by winning and competing and being a good teammate, you have to look at the fact is -- what am I doing with my 92, 93, 94, 95%?"
"Am I screening? Am I running the floor? Am I on the floor for loose basketballs? Am I rebounding? Am I taking a charge?"
"There's so many ways to impact the game with the amount of time you're on the floor when the ball's not in your hands."
This is what separates good players from winning players.
You control how you show up.
You control your attitude.
You control your effort.
Great teammates master what they do when no one's watching - and when the ball isn't in their hands.
Winning isn't about the glamour. It's about the 95%.
(🎥@Coaching_U )
(🎥@brendansuhr)
May 11th 2024 @nikebasketball signed @_ajawilson22 as a signature athlete. 2025 Wilson made history with her success. In 2026 we get this
New Nike A’One colorway ✨ @_ajawilson22
🗓️ Spring 2026
💵 $115
Texas’ bounce-back urgency
@TexasWBB is still No. 4 in the polls but after the LSU & South Carolina results, every game becomes important in terms of #SEC seeding
@AggieWBB at Texas is a classic trap setup: everybody expects the rebound win… exactly why it’s dangerous #NCAAW
Louisville @ NC State = “ACC credibility check” game
No. 9 Louisville at NC State is the other marquee game on ESPN2. If you’re building takes: this is about who can control tempo and survive a real road environment. #Ncaaw#4pnStorylines
LSU @ Oklahoma is a “winner stays in the belt” game
No. 6 LSU vs. No. 13 Oklahoma is the headline ranked matchup in the league window—big for standings and for who gets to still be in the title picture come Monday. #NCAAW#SECStorylines
Sunday is basically an #SEC résumé buffet. Huge implications for seeding:
🏀 Tennessee vs. Alabama
🏀 LSU vs. Oklahoma
🏀 Texas A&M vs. Texas
🏀 Kentucky vs. Mississippi State
#Ncaaw
Texas sliding changes the math for the entire conference.
When the perceived #2 stumbles, it opens the door for chaos in the standings. That 68-65 win for SC wasn't pretty, but it’s the kind of "survive and advance" grit you need in January.
#NCAAW
The SEC title race is officially unhinged—in the best way possible.
South Carolina grinds out a 68-65 win to stay perfect, while Texas drops back-to-back ranked league games.
We thought we knew the hierarchy. This week proved we didn't. 📉📈