The 51 Percent Project

A fresh approach to climate change communications. Founded by Sarah Finnie Robinson @SarahFRobinson Boston University's Institute for Sustainable Energy @ISE_BU

[Sarah Finnie @SarahFinnie51]

#Climatechange media: need experts? Here's an all-star directory of professionals/professors at Boston University https://t.co/GmU3r68CgU More @ISE_BU: https://t.co/wfpD2raTaw @CoveringClimate @JustinWorland @eroston @hfairfield @WeatherProf @ClimateCentral #climatepolitics2020

[Sarah Finnie @SarahFinnie51]

New data from @YaleClimateComm: only 4 states lack a majority who understand global warming is mostly due to human activities: Kentucky (49%) Wyoming (45%) North Dakota (45%) West Virginia (45%). Great opportunity for #ClimateChange communicators. @CoveringClimate @nytclimate

[Sarah Finnie @SarahFinnie51]

5 things about #COVID19 to fight #climatechange:⁩ “Now is the time to act on a global recovery that betters the planet for all. We need bold ambition to radically disrupt industries & create the change the planet needs. ⁦@salesforce⁩ ⁦@wef⁩ https://t.co/tSn9Pc5VTi

[Sarah Finnie @SarahFinnie51]

Everyone appreciates a lil #humor these days! 5 spot-on cartoons from the talented @NewYorker artist @NatalyaLobanova. #covidclimate #communication #humorhelps #BuildBackBetter #whathelps #COVID19 #BackToSchool

[BU Institute for Global Sustainability @IGS_BU]

Advancing Massachusetts as a global #energystorage hub for @GreentownLabs innovators & entrepreneurs! @NECEC

[Sarah Finnie @SarahFinnie51]

When a denier is a denier-in-chief, with no accountability in sight. Classic bull in a china shop. If this person was an 8 year-old at birthday party, you’d call his parents to take him home immediately. #Vote2020 #science #data #COVID19 #ClimateAction @NYTParenting @johnfocook

[BU Institute for Global Sustainability @IGS_BU]

Journalists are on the front line of #climate communications, helping to explain the facts, minus the wonk. Diversity in reporting is CRITICAL to establishing trust and engaging more people to #ActOnClimate. @51_PercentProj @SarahFRobinson

[Sarah Finnie @SarahFinnie51]

The One-Two Punch:
1) Name a problem about #ClimateChange. Or #COVID19. There are plenty.
2) Follow promptly with an easy solution: Vote. Mask Up. Speak out. Get the fave #Influencer in your life to speak out. https://t.co/NTbSIs5Z5D
@ProjectDrawdown @ISE_BU @ecoAmerica #enough

[Sarah Finnie @SarahFinnie51]

A winning team! Their 6 Americas work defines key attitudes about #climatechange. Broadly applicable to other major crises, eg #Covid. Deniers are deniers. Won't be led by science. Won't change their minds. But an ever-growing majority of us respect facts, want to be led by data.

[BU Institute for Global Sustainability @IGS_BU]

ISE's piece on #teleworking and #COVID19 for @ConversationUS republished by @NewsHour! https://t.co/7gso9i8CtW

[Boston University Sustainability @sustainableBU]

This morning Dennis Carlberg, Assoc VP of @sustainableBU, presents as part of 1st @BosGreenRibbon online Climate Action Exchange. Attendees learning about #BUWind and carbon-free Center for Computing & Data Sciences @BU_CDS. #BUClimateAction @bu_cpo @ISE_BU

[BU Institute for Global Sustainability @IGS_BU]

7/29 at 1pm, join ISE Senior Fellow Dorothy Robyn for @theNASEM workshop Strategies for Acceleration: Leveraging & Learning from the @DeptofDefense to discuss how the @ENERGY can take advantage of DoD strengths as an energy technology innovator. REGISTER↓ https://t.co/0zx6OPanji

[BU Institute for Global Sustainability @IGS_BU]

Coming up tomorrow, 7/28 at 8:30am, join ISE & @BosGreenRibbon to demystify ground source heat pump #geothermal technology in cities, including development of the 345K sf @BU_CDS building with Dennis Carlberg, BU Associate VP for @sustainableBU. REGISTER→https://t.co/uAKdpFp1fV

[BU Institute for Global Sustainability @IGS_BU]

"On its own, further growth in telework will worsen social equity, while offering limited environmental benefits. But cities can address both issues with well-crafted policies." @JacquieAshmore @cutlercleveland @BUexperts @BUonCities @BostonUResearch https://t.co/qneV7HboQj

[The 51 Percent Project @51_PercentProj]

Fascinating article in @TheAtlantic about the role cognitive dissonance plays in shaping our thinking, especially during the pandemic. There are ways to prevent information dissonance, including listening to trusted messengers @ISE_BU @SarahFRobinson https://t.co/mqvF6gy96i

[Sarah Finnie @SarahFinnie51]

A $3.2bn deal : @Sunrun + @VivintSolar = biggest residential #solar consolidation ever, w/ 17.5% overall market share; 500,000 customers. By comparison, @Tesla = 4.6% share. @LynnJurich via @SophiePurdom's new rag https://t.co/HjpQZJxFsZ #energy #solutions @MLiebreich @ISE_BU

[Sarah Finnie @SarahFinnie51]

“The agenda has shaping up to have two defining features. The first is reducing inequality {re: education, healthcare, power, money, jobs, access to everything}... The second is acting on #climatechange, which could cause even more global misery than the coronavirus. @ISE_BU

[Sarah Finnie @SarahFinnie51]

"“Renewable power will be the largest area of spending in #energy industry in 2021, surpassing oil & gas for the first time in history.” @GoldmanSachs @ISE_BU @GlobalEcoGuy @Alice_C_Hill @WeatherProf @ClimateCentral @KHayhoe @ChrisGNBCBoston https://t.co/J0d8DzQlO3 @business

[BU Institute for Global Sustainability @IGS_BU]

Health is a highly influential way to talk about #climatechange ~ @DrMonaS. Reinforcing health pros as trusted advisors in communicating on #climate, a principle of @51_PercentProj. #COVID19 @SarahFRobinson @BUSPH

[The 51 Percent Project @51_PercentProj]

Sharing stories like these is critical; and they also hit several core 51 Percent Project principles: #1 Talk About it; #2 Activate Influencers; #6 Share Reliable Resources. https://t.co/78ILslZzmi