Andrew Nattan - 603 & HNW

Andrew Nattan -- Partner, @HNW_Agency -- Owner, 603 Copywriting Ltd -- Copywriter (Now on Bluesky -

[Andrew Nattan - 603 & HNW @603Copywriting]

Right then. Twitter's on its merry way and everyone's ditching the spam, nonsense and Nazis for Threads. Cool. If you want to follow me over there, then I'm back under my old Mr603 tag.

https://t.co/W6FCrzL3e6

[Andrew Nattan - 603 & HNW @603Copywriting]

@easyJetholidays might need to send someone to gate 26 at Manchester Airport. Flight 2261 gone from a 90m delay to final boarding. Gate full of confused passengers.

[Andrew Nattan - 603 & HNW @603Copywriting]

A lack of brand consistency, some awful email copy, and a helping of literal shit.

That's right, it's #lufc making an appearance on Unmemorable Title again!

https://t.co/8vdFhiW8Mk

[Andrew Nattan - 603 & HNW @603Copywriting]

@gloylot @allgoodcopy There was, but I'm not involved any more. I'm sure they put out tweets under the usual hashtag.

[Andrew Nattan - 603 & HNW @603Copywriting]

"Lanyards are still bollocks" - what I learned at #FixFest

Being a nearly full summation of the day's events, skipping over only minute details like @allgoodcopy "accidentally" patting me on the arse and someone calling me a prick in M&S.
https://t.co/1VPaOJiiYk

[Andrew Nattan - 603 & HNW @603Copywriting]

@STEcopywriting @BJHampson @lindseyruss1 That 7 hours sleep in two days is radiating off me there.

[Andrew Nattan - 603 & HNW @603Copywriting]

@benjrmckinney I'm Londoned to within an inch of my fucking life.

[Andrew Nattan - 603 & HNW @603Copywriting]

Trying to sort my thoughts out about #fixfest on the train. I'll be doing key takeaways tomorrow.

But I think what it did conceptually was inspire. Yes, there were chubby hums from us old hands, but the ideas were radiating off the new blood in attendance.

[Andrew Nattan - 603 & HNW @603Copywriting]

So I guess yeah, I can and will find key takeaways for you, but like all great conferences #fixfest is the Pistols at the Free Trade Hall.

Doesn't matter how good Johnny Rotten was. It matters that it kicked off The Smiths, Joy Division and The Undertones.

[Andrew Nattan - 603 & HNW @603Copywriting]

As Martin said at CN, going to conferences tells you you're the sort of person who backs yourself. #fixfest was a celebration of people backing themselves.

Steve Harrison being the absolute boss was just the icing on the cake.

[Andrew Nattan - 603 & HNW @603Copywriting]

Someone should do a conference up North. Not me though. I'm never doing that again.

#fixfest

[Andrew Nattan - 603 & HNW @603Copywriting]

In hindsight, should've gone down to London yesterday. Should've got a hotel. #fixfest

[Andrew Nattan - 603 & HNW @603Copywriting]

@rebeccanicholl just seen on Instagram that you're off to Fix Fest on Thursday? I'm on the 5:55 from Piccadilly.

[Andrew Nattan - 603 & HNW @603Copywriting]

@STEcopywriting some more Surreal bits for you. The packaging copy is just wonderful.

[Andrew Nattan - 603 & HNW @603Copywriting]

Well done. You've fucked it. https://t.co/vnuik4EqRX

[Andrew Nattan - 603 & HNW @603Copywriting]

@STEcopywriting @Mr603 Oof. That hurts. After all we've been through.

[Andrew Nattan - 603 & HNW @603Copywriting]

THAT'S NOT HOW APOSTROPHES WORK.

[Elon Musk @elonmusk]

@SawyerMerritt x’s

[Andrew Nattan - 603 & HNW @603Copywriting]

6: And finally, if you subscribe, tomorrow you'll discover what - scientifically - the greatest email subject line of all time is. How's that for a promise?

So there you go. Find me on Threads if you want, or subscribe to Unmemorable Title.

I'll see you wherever we end up.

[Andrew Nattan - 603 & HNW @603Copywriting]

Right then. Twitter's on its merry way and everyone's ditching the spam, nonsense and Nazis for Threads. Cool. If you want to follow me over there, then I'm back under my old Mr603 tag.

https://t.co/W6FCrzL3e6

[Andrew Nattan - 603 & HNW @603Copywriting]

5: Sometimes you get proper mad shit. Like, I could just write about the copywriting process, put all that 15+ years of experience on the page. Or I could write the words STEGOSAURIAN ONIERO-LOOMS thrice and call it a day.

https://t.co/JfEqx711IB