A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
#8451proud#KrogerPrecisionMarketing
Consumers' purchase histories reveal so much about their possible receptivity to advertising, helping brands to improve their audience targeting, Jill Smith from #KrogerPrecisionMarketing / @8451group says in this interview at the #BeetRetreatSanJuan https://t.co/odxHCtp3G9 $KR
Watch the latest Legends & Leadership with @JackMyersbiz and Cara Pratt, Senior Vice President at Kroger Precision Marketing powered by @8451group.
Available on https://t.co/YdKDB9rZGv and at MediaVillage Podcasts on YouTube.
https://t.co/zyKOJRX7JM
RT: Patrick Kelly of @8451group and Rosemary (Hua) DeAragon of @SnowflakeDB join #DataCloudNow host
@RyanGreen805 for a discussion about opportunities to create more personalized experiences for shoppers 👇
.@8451group dove into SNAP shopper patterns in the June edition of its monthly Consumer Digest, and found that 34% of those surveyed are buying more private brands since the Emergency Allotment SNAP benefits were canceled.
https://t.co/D7HenEvlKh #privatelabel#SNAP#grocery
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization brands really need in order to optimize the channel, the communication, and the relationship.
@8451group#personalization
.@8451group's SVP of Kroger Precision Marketing, Cara Pratt, joins The Current Podcast to discuss why retail media is the new darling of digital advertising, offering value to shoppers hit by inflation, and how retail data plays into connected TV buys: https://t.co/3risn58SZx
Yulia Martinez is paving the way for future generations by breaking cycles. Through co-op rotations at @FISGlobal, @MarathonPetroCo, and @8451group, she is also graduating debt-free this spring!
Read her story: https://t.co/kAXg8yvScK
In ep113 I interview Ryan Showalter of @8451group. Ryan noticed the struggles of other #introverts at work that he had also experienced. This led to him creating ITOPiA, a group to support introverted employees. #introvert
https://t.co/JSJ4Ox8fJt
Todd James of @8451group speaks with Steve Kleinmann of @MoodysAnalytics about managing quality&governance of data at scale, role of fusion teams&business intimacy in driving impact, and possibilities of emerging technologies.
👉WATCH the interview here: https://t.co/M2LYhMlzoX
We are excited to announce keynote speaker and President and Chief Operating Officer of @8451group, Milen Mahadevan. Milen will be speaking at TechOlympics, presented by @FifthThird so register now! https://t.co/mlgiBEzhix
In her discussion on The Candidate Experience Podcast, 84.51˚'s DE&I Manager, Terron Wilson, encourages recruiters to reassess their mindsets to disrupt unconscious bias during the hiring process.
Listen to the full episode, "Culture Add," here: https://t.co/4AKi9XyPDz
If a consumer's online shopping behavior is a locked door, retail media networks hold the key. Learn how CPG companies & grocers can take advantage of personalized, digital touchpoints to win the shopper & shelf this holiday season in a new blog: https://t.co/oem28MZCs4