Incremental

Neutral retail media measurement for all.

[Incremental @incrementalinc]

Learn how brands can take ownership of their data to fuel growth 👇
https://t.co/rqq64pZFWX

[Incremental @incrementalinc]

Ask any #brand or #agency working in #retailmedia, one of their biggest headaches is the data.  We all know the challenges (data fragmentation, privacy, inconsistent metrics…) but what if we flipped the script?... 🧵

[Incremental @incrementalinc]

▶ Better resource allocation across channels, platforms, and ad formats to drive results between and within platforms
▶ Better value from partnerships by leveraging data in negotiations to achieve their brand goals at budget

Now your #brand can turn challenge into growth fuel

[Incremental @incrementalinc]

Amazon just announced #PrimeDay , but for brands looking to create the biggest opportunities, the hard work of brand building and awareness started months ago. Learn how your #brand should think about full funnel investment for #Amazon .

https://t.co/O3uMx5aEDh

[Incremental @incrementalinc]

The vast majority of #retailmedia today is measured through siloed closed loops based on last touch #attribution. This limits brands' ability to uncover incremental growth opportunities within investments.
Join June 6th @firstmovr Future of Measurement https://t.co/eTsLjqX05z

[Incremental @incrementalinc]

See how one brand uses better #measurement to coordinate #retailmedia and #promotions across ecommerce platforms to unlock incremental growth for brands.
https://t.co/JR50MOfbn4

[Incremental @incrementalinc]

Retail media is growing up quickly. But if the measurement doesn’t improve, it may not be able to keep it up. Learn how #retailmedia #attribution is being measured today, what got us here, and the limitations in how it is currently being measured. 👇
https://t.co/B78MHQmkwV

[Cory Dobbin @CoryOnBrand]

Here's something about Meta's algo that most people don't know:

It analyzes your creative before it ever serves a single impression to learn and decide where/how to serve it. The system will ignore minor ad variations and serve them the same way. Iterate accordingly.

[Incremental @incrementalinc]

Did you catch Tradeswell CEO at @MontySummit ? Great to join @BlackCrowAI @disconetwork @MarchCPs and @BamVentures discuss how #brands and #retailers can maximize the value of their data using #AI powered tools already at their fingertips

[Incremental @incrementalinc]

The Optimization Opportunity in Retail Media: Why last touch attributed sales hides opportunity
https://t.co/Q1uSEmEQ24

[Incremental @incrementalinc]

Incrementality: The future of attribution in retail marketing
https://t.co/vQmQZU6VoE

[Incremental @incrementalinc]

What do a polar bear and an endcap have in common?
More than you think - especially as it relates to measuring marketing mix and lift in #retail.
Learn more about #attribution modeling, what was found lacking, and what we’ve learned along the way https://t.co/Ixnx5OhLUQ

[Incremental @incrementalinc]

Images and stats via the ANA. Read more from the @ANAmarketers #RetailMedia report here:
https://t.co/NOMKOqeK8L

[Incremental @incrementalinc]

In order to avoid this and take part in the many future opportunities with RMNs, brands need a way to measure #lift and baseline #sales to promote incrementality, even if their budgets aren’t there yet.

[Incremental @incrementalinc]

What does this highlight?

Cannibalism may run rampant in #brands in the short-term who are redirecting budget and marketing activities to #RMN spending to convert customers that may have converted anyway.

[Incremental @incrementalinc]

Are you part of the 88% of ‘reluctant buyers’ of ads on #retailmedianetworks?
Cost of doing business? Or valuable marketing tool?
With 56% of brand marketers using 5+ RMN platforms today (and so much opportunity), three truths stand out: 🧵

[Incremental @incrementalinc]

👉 #Budgets are in contention - 61% of #advertisers report #RMN budgets are being taken from existing budgets with concerns that budgets intended to drive brand growth from new consumers are being redirected to fund sales from known and existing shoppers.