Alex Cohen

Doodle Dad. Golfer. Marketer. @ComcastAd Prev: @MLB & @DellTech. @penn_state/@NYUStern Alum.

[Alex Cohen @A1exCohen]

🚪✨ Today marks a new day for Comcast Advertising. We’re proud to launch our new brand campaign and TV spots—showcasing how we help marketers open the door to what truly works.

[Comcast Advertising @ComcastAd]

At Comcast Advertising, we don’t rent data. We own it.

And that first-party deterministic data translates to real results for our advertisers, like our 95% initial audience match rate or the potential to deliver your ads to 99M adults across the U.S.

Your door to better data is waiting. So, which party are you choosing?

🚪https://t.co/NUiTJIG7Hy

[Alex Cohen @A1exCohen]

Day one for the new @ComcastAd! Incredible work & collaboration by all of our marketing, communications, product & technology teams to get us to today. And we've only just begun...

[Comcast Advertising @ComcastAd]

Big news! Effectv is now Comcast Advertising, and we couldn't be more excited about what's to come.

Get the full details on how this evolution will help advertisers build brand relevancy and deliver sustainable business outcomes powered by Comcast media, data and technology. https://t.co/xzeHXmsBnL

[Alex Cohen @A1exCohen]

Advertising can be complex, but the way we talk about it shouldn’t be. #ComcastEmp https://t.co/6BynYA98X2

[Alex Cohen @A1exCohen]

Effectv and Clarivoy, two leaders in the TV automotive advertising space, are partnering to provide better metrics to industry leaders. #ComcastEmp https://t.co/udmckxvucr

[Alex Cohen @A1exCohen]

Discover the latest trends in viewing, buying, and selling, and learn what it all means for the modern multiscreen TV advertiser in the 2024 @ComcastAd Report. #ComcastEmp https://t.co/bPLrGSzABT

[Alex Cohen @A1exCohen]

Based on data from 35,000+ multiscreen campaigns and impressions across over 29 million households, @Effectv's latest benchmarking report shows how advertisers can reach audiences throughout the day and across networks. #ComcastEmp https://t.co/eYkjYv0IqG

[Alex Cohen @A1exCohen]

Did you know? 85% of fans prefer watching live sports on TV rather than in-person. Find more insights about this fandom – and how advertisers can best connect with them – in the latest report from @Effectv. #ComcastEmp https://t.co/0jUT3JTHRq

[Alex Cohen @A1exCohen]

Separating fact from fiction when it comes to streaming TV viewership will help advertisers make more informed (and impactful) media buying strategies. #ComcastEmp https://t.co/RWvm3Sjwec

[Alex Cohen @A1exCohen]

.@Effectv's Multiscreen TV Advertising Report boasts addressable ad insights, a breakdown of how and where viewers are watching, a new streaming allocation recommendation, and more to help brands optimize campaigns. https://t.co/KPvIrcDaTV #ComcastEmp https://t.co/zXqldgUcTr

[Alex Cohen @A1exCohen]

August was an incredible month for NBCUniversal! USA Network viewership jumped 47%, Peacock showed a 39% gain in streaming, and viewing across NBC’s broadcast affiliates rose 62%. #ComcastEmp https://t.co/ZmTDzemSiW

[Alex Cohen @A1exCohen]

Look forward to speaking to Penn State students tomorrow night! RSVP & tune in tomorrow at 6pm

[Penn State Smeal @SmealCollege]

Get ready for the Penn State Prime Branding Panel on Sept. 24! Hear from top industry experts on the latest in marketing, branding, and consumer insights. A sneak peek of their insights is below ⬇️

Mark your calendars and learn more:

#PennState #WeAre #Marketing #Branding

[Alex Cohen @A1exCohen]

With 66% of registered voters and 62% of undecided voters learning about politics from TV news, it's more important than ever to leverage multiscreen TV advertising to reach voters. via @Effectv #ComcastEmp https://t.co/veuWikpOAZ

[Alex Cohen @A1exCohen]

With viewers spread across a multitude of platforms and devices, understanding their preferences and behaviors is crucial for success. This report from @Effectv is here to help. #ComcastEmp https://t.co/eG6xZVnKtv

[Alex Cohen @A1exCohen]

There is no one-size-fits-all solution when it comes to identity, and publishers need a multi-faceted approach to identity resolution. #ComcastEmp https://t.co/cHpqlDZ4BQ

[Alex Cohen @A1exCohen]

Gen Z’s viewing habits have been the subject of endless conjecture within the TV advertising industry. According to some, Gen Z is completely unreachable via TV advertising. @Effectv is here to debunk that myth and more. #ComcastEmp https://t.co/l2ggUuoxej

[Alex Cohen @A1exCohen]

.@FreeWheel's products are driving innovation across performance and functionality in the programmatic CTV landscape. Learn how in the @IAB’s latest update to their summer blog series. #ComcastEmp https://t.co/bSjLCl6W7J

[Alex Cohen @A1exCohen]

NBCU's primetime coverage of the Olympics captivated 366 million viewers! Check out the full story to see how this year's Games shattered records. #ComcastEmp https://t.co/Q4M4ZhaeZG

[Comcast Advertising @ComcastAd]

Edge Communications + Effectv joined forces on a winning strategy for a candidate in a tight election 🎯

See how we developed a media plan that packed a branding punch and reached targeted audiences quickly and effectively. https://t.co/TrVbIGxkv8
#politicalcampaign #advertising

[Philadelphia Eagles @Eagles]

Think we posted too many memes 🤷‍♂️

@Toyota | #KellyGreenIsBack

[Alex Cohen @A1exCohen]

The @ComcastAd Report includes the results of a study of media buyers and advertisers that found that 94% of advertisers expect to maintain spending in premium streaming channels in the next 12 months. #ComcastEmp https://t.co/SMvCVGBW5i