Alex Billaut

Paid Ads Specialist for 15 years (Google, Meta). Ecom Owner.

[Alex Billaut @ABillaut]

@DylanAnder Just ordered your book and can’t wait to receive it. Isn’t there an Ebook as well (a copy of the physical one)? There was something like that in the website but I have received nothing.

[Alex Billaut @ABillaut]

Hiring freelance AI creator (no agencies).
Project: eye mask brand. I provide product's photo.
Start with 1 watermarked image demo (eval only).
If it’s a fit → ongoing images, then short videos.
Reply “EYE-MASK” + portfolio + tools + rate per image.
#AICreator #UGC #GenAI

[Alex Billaut @ABillaut]

@kurtinc Hi! Love your podcast! Do you know an app that would prevent bots from ATC and IC (without any payment attempt)? I have 2 clients with bots (mostly from WA) spamming their website and we have broken KPIs (ATC at 50%). Thanks!

[Alex Billaut @ABillaut]

@DanielRiolo Hello! Question pour le débat du soir. Qui arbitrerait les matchs de superleague? Car il faut bien des arbitres… et les officiels des fédés et de l’UEFA n’auront pas le droit. Donc qui? Alex (auditeur à l’étranger depuis 15ans, ancien arbitre).

[Alex Billaut @ABillaut]

@Delta I flew last weekend ATL > SRQ. The passenger on my right was a young mom with a baby on her laps and the baby didn't have any safety belt. I don't recall it was offered to her. How can this happen? Isn't it mandatory? Disappointed to say the least.

[Alex Billaut @ABillaut]

@DylanAnder Can’t wait for tomorrow!!!!

[Alex Billaut @ABillaut]

@DylanAnder Agree! But how do you asses the power and relevancy of the test then?

[Alex Billaut @ABillaut]

@DylanAnder But do you have many numbers like for CR? When assessing a lower CR and higher VPS my power is down a lot.

[Alex Billaut @ABillaut]

@DylanAnder Hey Dylan, great presentation this morning at CRO Conf! Follow up question (I asked you about the A/B/C/D test in the chat room). How do you use the power and significance relative to Session value? What if a variant has a lower conversion rate but a way higher RPS?

[Alex Billaut @ABillaut]

@airfrance @AirFranceUS Hey! Is that normal that the button to log in to flying blue is not working and that it’s been super hard to use points to book a flight when it’s working? It was not my experience in the past, it is the current one for the past few weeks.

[Alex Billaut @ABillaut]

@Upwork : Just received an email that I need to "reverify" my identity again. Just what??!! You've done it once, what makes you think someone would change its identity. Dumb move and a waste of time.

[Alex Billaut @ABillaut]

@AndrewLolk @Splittestingcom People in the US are really used seeing a price excl. sales tax. Very complicated to do what you suggest in websites and I believe it would create more confusion than anything. Have in mind that most of retail stores (physical) don’t even include the sales tax.

[Alex Billaut @ABillaut]

@Splittestingcom What’s a good way to test the price when you have a shop with a collection page (or pages) and a product page?

[Alex Billaut @ABillaut]

@Splittestingcom

[Alex Billaut @ABillaut]

@Splittestingcom The 200 tips together?

[Alex Billaut @ABillaut]

@Splittestingcom It’s even down on the admin side…

[Alex Billaut @ABillaut]

@DennisMoons Thanks! Super interesting! AI are getting exponentially better days after days. I believe we’re at the verge of the rise of Skynet. I’m already doing 75% of my copy tasks through AI (Jasper) and I think that next quarter it will be 95%. But this is only the tip of the iceberg.

[Alex Billaut @ABillaut]

- When you're split testing, don't get too excited with the results.
- Let at least one week (ideally two) to analyze your results.
- Of course, get enough traffic.
- Don't let your emotions decide for you.

#ecommerce #splittesting #data #conversionrateoptimization #Analytics

[Alex Billaut @ABillaut]

Split-Testing: Data First!

When you're trying to improve your website or your funnel, you need to have enough data for a long enough period.

This is a split-test I've been running for a client for 9 days now.
At the moment I'm writing the post, there are only 68% chances

[Alex Billaut @ABillaut]

Since Friday, results are very unstable and it pushes me to keep running my test for a period of two weeks in total. Then we'll decide.

To summarize: