Laura Patterson

Helping business leaders replace scattered priorities with deliberate, customer-centric strategy, so they can focus on what matters, mobilize their organization

[Laura Patterson @LauraP_Strategy]

We made a change. @lauravem is now @VisionEdgeMktg. Same content, just upgrading the profile.

[Laura Patterson @LauraP_Strategy]

Strategic misalignment costs #B2B companies #enterprisevalue and as much as 10%+ of annual revenue. For a $100M company, that’s $10M+ quietly lost to internal friction and disconnected execution. Here is how to stop the revenue bleed:
🔗 https://t.co/d4plsVrT8F

[Laura Patterson @LauraP_Strategy]

Is your #growthstrategy actually working? 🧵Up to 70% of #customercentric #strategies fail because teams mistake activity for progress. Here are the 8 failure points draining your market share & how to fix them:
🔗 https://t.co/9K4RT3h36a

[Talented Learning @TalentedLearn]

Hello November! What will you be #learning this month? If you're an association professional, check this weekly newsletter from @DeirdreReid, filled with free educational events + resources➡️
https://t.co/mFfWOzzvYH

#associations #cae #eventprofs #meetingprofs

[Jithin V Raj 💎 @jithinvraj]

AI Agent vs AI Workflow

[Always Keep Learning @AlwaysKeepL]

6 Secrets to strengthen your executive presence

[Zebra Technologies @ZebraTechnology]

We achieved record quarterly sales and increased earnings, driven by strong execution and broad-based growth across our portfolio. These results demonstrate the durability of customer demand for our innovative solutions and the resilience of our business model, which supports our increased full-year outlook. https://t.co/Po2tCXiF44

[Zebra Technologies @ZebraTechnology]

Good morning and welcome to live coverage of Zebra's third quarter 2026 conference call.
https://t.co/pKPUNw9qNV

[Talented Learning @TalentedLearn]

Agentic #AI needs governance. But what does this mean for enterprise #learning #agents?

AI expert @Gleb_Tsipursky explains on our blog why this is crucial + shares 5 steps for learning teams to take.

"Why Do AI Learning Agents Need an Authority Budget?"➡️https://t.co/1B0vDx70Ff

[McKinsey Global Institute @McKinsey_MGI]

AI capabilities are advancing exponentially by some measures. Infrastructure builds more linearly. Organizations can take years to change.

The result: bottlenecks, risks, and opportunities.

MGI research maps the AI economy as an interconnected system: https://t.co/STm49x5Tw1

[Joe Contrera @JoeContrera]

Looking for practical tools to improve workplace culture, engagement, and well-being? Explore Alive at Work's free collection of guides, worksheets, assessments, and other resources designed to help individuals and teams thrive.

https://t.co/Ldu5aur0js

#leadershipdevelopment

[Simply Aria @simply90655]

8 Benefits of meditation

[Antonio Grasso @antgrasso]

In an earlier infographic, I explained how a data lakehouse works. Perhaps I should have started one step earlier: what exactly does it combine?

The equation is easy to remember, but it can leave the wrong impression about what is actually being combined.

Microblog @antgrasso

A data warehouse organizes curated data into managed tables for reporting and SQL analysis. A data lake can store information in more flexible formats, including data that has not yet been prepared for a specific purpose.

Consider a manufacturer that needs consistent financial reports but also wants to analyze years of machine logs. These activities require different ways of working with data.

A lakehouse brings warehouse-style data management to flexible lake storage. This allows teams to query managed tables with SQL while using the same storage foundation for other workloads, including AI.

The plus sign in the equation represents a combination of capabilities, not two existing systems physically joined together.

Of course, storing data in a lakehouse does not automatically make it reliable or ready for analysis.

Data still needs preparation and appropriate access controls. The architectural advantage is that different workloads can share a common storage foundation without necessarily creating separate copies of the data.

#DataLakehouse #DataArchitecture

[The Brand Called You @followtbcy]

Leadership doesn’t have to be a lonely journey. Peer forums provide trusted perspectives, accountability, and shared experiences that help leaders make better decisions and grow with confidence.

@gargashutosh

[Tom Pick | #B2Bmarketing guy @TomPick]

RT @JoeContrera Looking for practical tools to improve workplace culture, engagement, and well-being? Explore Alive at Work's free collection of guides, worksheets, assessments, and other resources designed to help individuals and teams thrive.

https://t.co/FivVH8kv5r

#leadership

[John Leh @JohnLeh]

A strong member experience is vital for #associations. But where can you find reliable insights to guide your strategy?

#Learning + #community platform provider @Forjdoes stellar research. See what the 2026 report says as I talk with CEO Kurt Heikkinen ▶️ https://t.co/y80VY1SY83

[Tom Pick | #B2Bmarketing guy @TomPick]

The State of #AI Search: 8 Key Findings and Predictions for Next Year [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/6ZI9Gp8E8k

[Always Keep Learning @AlwaysKeepL]

The Perfect Pitch

[America @america]

It’s Election Day, and it’s a big one. Find your polling location and hours by clicking the link below.

[Gartner @Gartner_inc]

Agentic AI shifts value from insight to autonomous action.

Most organizations are not yet ready to delegate work to AI agents. This on-demand webinar shows how to build a focused 90-day plan to get started responsibly: https://t.co/VOAckuV8OX

[Laura Patterson @LauraP_Strategy]

If customers can't explain why you're different, neither can the market.

Differentiation isn't about features.

It's about creating value customers recognize and experience.

https://t.co/0EYqiLY2zA

https://t.co/2MKdEIk7sR

#Differentiation #Growth