Tom Pick | #B2Bmarketing guy

Responsive B2B digital marketing consultant - I help clients improve online visibility, lead gen, & branding through SEO, social, PPC, and content marketing.

[Tom Pick | #B2Bmarketing guy @TomPick]

Your One Stop for Everything #Marketing + #AI Tech

https://t.co/VKEfh8GyS1

Get the latest news, most insightful voices, a little humor, and of course tools—the most comprehensive collection of AI tools specifically for marketing professionals.

[Tom Pick | #B2Bmarketing guy @TomPick]

@NealSchaffer You're most welcome Neal! I wish more people would take your advice and get cold email right...ugh.

[Tom Pick | #B2Bmarketing guy @TomPick]

"When it’s done right, (cold) email outreach genuinely can be a win-win...The data backs the case for getting better at this, not abandoning it."

Brilliant.

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Most people treat cold email as a numbers game.

Hunter's 2026 data shows sequences of 21–50 recipients outperform 500+ recipient blasts by 158%.

Smaller is winning.

https://t.co/PzKaxoolcJ

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Most people treat cold email as a numbers game.

Hunter's 2026 data shows sequences of 21–50 recipients outperform 500+ recipient blasts by 158%.

Smaller is winning.

https://t.co/PzKaxoolcJ

[Tom Pick | #B2Bmarketing guy @TomPick]

"Overlook podcast (episode) descriptions at your peril, though. It’s a mistake to just quickly type something in and leave it at that."

Here's how important it is.

[Vox Optima @VoxOptima]

How to Write a Good Podcast Description (7 Essential Tips!) ~ Matthew McLean | https://t.co/ct4W8Mr2gM @thepodcasthost

"No. 2. Who Is It For? Who’s your target audience? Speak directly to them in your podcast description. Let them know that this is the podcast for them."

[Tom Pick | #B2Bmarketing guy @TomPick]

This shift gives B2B SMBs an opportunity to show up with larger competitors -- IF they have solid content strategy, SEO, PR, and strong branding.

[Brian Hansford @remarkmarketing]

The Next Few Months in AI Search Will Decide the Next Decade of Category Leadership https://t.co/sHresm44dP via @Adweek

[Tom Pick | #B2Bmarketing guy @TomPick]

Top #Marketing #AI News Stories today, from @axios @sejournal @Goodwin_Recruit @heyjasperai @fotor_com and more:

https://t.co/gMsziIBPZc

[Tom Pick | #B2Bmarketing guy @TomPick]

Which marketing tasks should you automate with #AI and which should you protect? New research reveals the pipeline of entry-level talent may eventually run dry. https://t.co/WhZ2ladQEj via @sejournal

[Tom Pick | #B2Bmarketing guy @TomPick]

"Here is a list of 11 truths extraordinary leaders know. I believe these are some of the things that separate the supervisors, managers, and average leaders from those that are extraordinary!"

Worth a read. #leadership

[Joe Contrera @JoeContrera]

Learn the essential truths that define extraordinary leaders today and how embracing them can lead your team to higher levels of success!   #beextraordinary #extraordinaryleader #extraordinaryleadership #JoeContrera #leadershipdevelopment #ALIVEATWORK https://t.co/B39sJH6Bqp

[Tom Pick | #B2Bmarketing guy @TomPick]

ICYMI The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJPCBB

New tools added recently include Leadinfo (not on X?), @TaskletAI , Claude in Excel, @openclaw , @riverflow_ai , @UseMintly , @Sprinklr , @acemusicAI , and @Genstore_AI .

[Tom Pick | #B2Bmarketing guy @TomPick]

@Frank_Strong @FastCompany Yeah, he definitely is. Then again, they all kind of are.

[Tom Pick | #B2Bmarketing guy @TomPick]

OpenAI CEO Sam Altman makes a lot of predictions. Here’s how they’ve fared so far https://t.co/PZm6sVbPGq via @FastCompany

[Tom Pick | #B2Bmarketing guy @TomPick]

RT @VoxOptima

How to Use #Podcasts to Grow Interest in Your Brand ~ Josh Ledgard | https://t.co/M5FzgIBOqK @kickofflabs

"Give listeners a reason to act now. Visit our site” is weak. Podcast listeners need a reason to move from passive listening to active clicking."

[Tom Pick | #B2Bmarketing guy @TomPick]

RT @VisionEdgeMktg

⚡ Measure, test, measure creates a stronger path to customer-centric growth by replacing assumptions with continual learning. https://t.co/SOuBsbQiEO

#DataDriven #ContinuousImprovement #Strategy

[Tom Pick | #B2Bmarketing guy @TomPick]

@MosClement I'm always learning from you, Mos!

[Tom Pick | #B2Bmarketing guy @TomPick]

Sage advice.

#blogging

[Mos Kerry Clement @MosClement]

The best content ideas are already in your analytics.

I look at:

Posts pple spend 5+ mins on
Search queries that led to client's site but bounced
Top pages people scroll to the bottom

These tell you what's working & what's missing.

Let data dictate your editorial calendar.

[Tom Pick | #B2Bmarketing guy @TomPick]

ICYMI Top #Marketing #AI News Stories today, from @404mediaco @FortuneMagazine @Optimove @latimes @fotor_com @PLANADVISER @nytimes @Gartner_inc @HarvardBiz and more:

https://t.co/gMsziIBPZc

[Tom Pick | #B2Bmarketing guy @TomPick]

Anthropic faces AI spending backlash before IPO https://t.co/tMAT8Y3cO2 #axiosai via @axios

[Tom Pick | #B2Bmarketing guy @TomPick]

@SueAnnBubacz You're most welcome Sue-Ann, you too, and thank you!

[Tom Pick | #B2Bmarketing guy @TomPick]

"When you create a Vision Board, it's like having a visual strategic document, a reminder at a glance, to stay aligned with your business goals throughout the year. I like that. It seems like a kind of shorthand for your Mission, Vision, and Values statement."

Very cool ideas.

[Sue-Ann Bubacz @SueAnnBubacz]

A Vision Board for Strategic & Creative Visualization — https://t.co/JE8XBsnXel

[Tom Pick | #B2Bmarketing guy @TomPick]

If 65% of your work is AI-exposed, the question isn't whether to use AI. It's what the remaining 35% is, and whether you can build something valuable around it. https://t.co/JsqyCY8IqP via @gregjarboe, @sejournal