Alex Ceskavich

I help established businesses collect the cash & revenue hiding in their email list, past buyers, and unconverted leads

[Alex Ceskavich @ACeskavich]

@thecaseywoodard No young men**

Different content = different demos - no shade to marketing to younger men...

But content scale =/= revenue.

Maybe dude is killing with his content. But @TheJeremyHaynes monetizes a similar audience, and I've yet to see a shirtless IG post.

(Get on it.)

[Alex Ceskavich @ACeskavich]

@Samuelseye1000 @IgorWoorts I believe Claude's book is Scientific Advertising.

[Alex Ceskavich @ACeskavich]

You've been warned.

[Alex Ceskavich @ACeskavich]

Listen man... I just about bawled my eyes out, watching Ted Lasso.

I just watched the series over the course of a week of evenings & early mornings...

... And I'll tell you what:

I did it on a free trial of Apple TV.

What happens today? I cancel.

I think this is fairly normal - customers often take advantage of loopholes and discounts.

But I think many companies I work with... companies doing $10M - $100M / year in annual revenue... don't see just how valuable a good offer it is.

ESPECIALLY for people who 'take advantage' of it.

You see, I'll be back for Season 4 - once it's over. That's a 1 month subscription from me.

Now that I've tried subscribing through Amazon... I'm sure I'll use some other free trials.

... Since I've found TV on Amazon Prime, I will find more TV there. And probably bias my shopping there, in the near few months.

All of this from a 1 week trial to watch a TV show.

This is a $500 - $1,500 trial, for Amazon Prime.

... And the risk was 1 week of a $12.99 / mo. subscription.

I will yell it from the fuckin' rooftops:

THIS IS HOW BUSINESS IS SUPPOSED TO BE DONE!

You are NOT supposed to generate a customer and then be done with them...

You are NOT supposed to have 1-2 products...

... And you are NOT supposed to consider your customer's lifecycle with you finished by the start of month 3.

... But that is how I see almost every small business operating.

At it's first and foremost, business is about RELATIONSHIPS.

RELATIONSHIPS with your customers...

RELATIONSHIPS with your team...

RELATIONSHIPS with your vendors...

... And while great marketing may support all of that... it will not be able to save a 1-3 product company who does not make their offers about building RELATIONSHIPS with their clients.

That's just it.

At the end of the day... I don't like that I can come into almost any business I've ever seen... from $1M to $100M annual revenue... and IMMEDIATELY find "lost" revenue opportunities:

* Leads that were never properly followed up with - or shipped to the sales team...

* Products that need to be created - because customers are begging for them...

* Customers who are silently crying out for ANY ADDITIONAL WAY to participate in an owner's vision...

... But this is simply the truth:

If you are one of the rare businesses that acquires a new customer... and then knows how to build ANY RELATIONSHIP WITH THEM AT ALL...

... You will succeed, in business, barring some other major mistake.

Because your competitors are buying customers at break even, hoping to squeeze out a 5% margin by the end of month 1...

... While you know that a new customer is worth 2 purchase a month, every month, for the next 2 years.

That should be your ultimate goal with your online business, in my humble opinion.

... And if that's not you... but you want it to BE you... that's why I invest in businesses:

DM me and I can help monetize your company at my risk - both time and resources.

[Alex Ceskavich @ACeskavich]

@AndrewWriteCopy I got started because I was posting on dating advice forums while I was in college.

Someone who owned one of the companies said, "Do you know what copywriting is?" and we built the company for 5ish years.

Proof point that each journey is unique.

[Ecom Khalifa @EcomKhalifa]

Stop overcomplicating which landing page to build.

It's literally:

If buyer = unaware → advertorial
If buyer = problem-aware → advertorial or VSL
If buyer = solution-aware → listicle or pre-sales page
If buyer = product-aware → product page
If buyer = most-aware → offer + buy button

That's the whole bible. You just don't wanna accept it cuz it's boring.

[Alex Ceskavich @ACeskavich]

@SarahLevinger I think you're right... I'm usually twittering on desktop, the phone is a blue dino...

Guess I have to go buy a Mac and see what happens.

[Alex Ceskavich @ACeskavich]

@SarahLevinger Wait... how often do you change the dinosaur?

[Alex Ceskavich @ACeskavich]

@markbuildsbrand @AlexHartsuff I've seen million dollar spend ads that were basically bad ads but they got lucky in the algo.

There's a whole fallacy about something being right cuz it worked.

[Alex Ceskavich @ACeskavich]

@CardinalMason It's just money brother. You don't need to make it more than it is.

[Alex Ceskavich @ACeskavich]

@Ibrahimxdarwish Icy take.

Outbound is how scrappy companies grow.

Even scaled companies do outreach, just not under the founders brand.

[Alex Ceskavich @ACeskavich]

@leondwolf A rising tide raises all ships. You never know who is going to end up spending $50m / mo on ads

[David Deutsch @ddeutsch]

The playwright and humorist George S. Kaufman wrote the script for one of the Marx Brothers' Broadway shows — not that the freewheeling Marx Brothers felt bound by it.

"Don't look now," mumbled a frustrated Kaufman to a friend backstage during one rehearsal, "but I think I just heard one of my original lines."

An entrepreneur I recently started coaching knows how he feels.

There was precious little left of his copy after we finished cutting and rebuilding.

It made me realize that, at least at first, most of what I teach about copywriting isn't techniques. I simply emphasize three things until they become second nature:

1. One action, one compelling reason — Be crystal clear on the one action you want the prospect to take and the single biggest, most relevant benefit of their doing so.

2. Prove your case beyond a shadow of a doubt — Make your argument so clear and airtight that your prospect could make the case to a friend or spouse.

3. Stop putting prospects to sleep — Swap out the boring parts for interesting stories, surprising facts, or warnings of change that will directly affect them.

Want to see how you and your copy would hold up to my tough-love coaching? Comment below or DM me and let's talk.

[Alex Ceskavich @ACeskavich]

@Jmarkowitz10 Most people fall off at most steps of the funnel.

More people fall off on pages that have to do with money.

The order page is the page that most has to do with money.

Ergo, if it is not heavily optimized, you will lose a lot of people.

[Alex Ceskavich @ACeskavich]

@SarahLevinger I feel that...

It feels like, to succeed on Twitter, you either need to sounds-good-but-is-useless advice or take a shot at whatever the enemy of the week is.

[Alex Ceskavich @ACeskavich]

@AlexHormozi This man just sees red.

[Alex Ceskavich @ACeskavich]

@jack_mitchell01 What's your aov? Your creative volume seems too low but can't tell unless we know what your break even is.

[Alex Ceskavich @ACeskavich]

@cem_hasoglu Always keep. Borrow against, instead of selling.

Capitalism means you keep capital when you get it.

[Alex Ceskavich @ACeskavich]

@IAmAlenSultanic Ok then. Wishing him lots of success.