AdExchanger this morning: six advertisers and agency execs told The Information they moved budget from Google over to Meta. Search wasn't delivering enough reach, and Google's own AI Mode isn't helping.
If you're shifting spend and need a stable Meta or Google seat, DM me.
Midweek stock check: a few fresh agency seats open again on Meta, Google and TikTok. Taboola, Outbrain and Kwai too.
If your ad account has been "under review" longer than your last vacation, DM me ☕
If your ads are spending but the LP isn’t converting, send me the URL + platform (Meta / Google / TikTok etc.).
I’ll look at it from the agency side — tracking, offer, page speed, and whether the account setup is quietly killing the test — and tell you what’s actually worth fixing first.
No pitch unless you ask. DM me.
Google is now showing ads under the follow-up answers in AI Mode. So the chatbot gets to pitch you three times in one conversation. Honestly, relatable.
Meanwhile TikTok Search Ads just added impression share metrics, so you can finally see how many auctions you're losing. Fun times for media buyers.
Need accounts to test any of it? DM me.
Meta’s pixel starts matching some conversions on the shopper’s device from Nov 12 — on by default if you qualify (not for people in the EU/UK).
Don’t freak out if Ads Manager looks “better” on Thursday. Might just be the new math. Snapshot your numbers first.
Need a spare Meta seat to test against? DM me.
Monday check-in: the ad account shelf is stocked up for the week. Google, Meta, TikTok, and a few of the others are all on it.
If you're a media buyer who's been staring at a "restricted" email since Friday, DM me. Coffee's on you. ☕
Meta ads grew 26% last quarter. Google Search? 12%.
Biggest Meta lead since 2021. Those AI recommendations in Ads Manager aren't just fluff either — adopters saw about 5% more conversions.
Funny how the stack keeps reshuffling.
DM if you need Meta or Google seats.