Same ad unit. One brand bids $5. Another bids $1.
Nobody knows why. Including the buyer.
That's what the cookie does. It doesn't break the auction. It buries the logic underneath it.
Publishers can't forecast revenue. Buyers can't explain spend. And the whole industry just shrugs.
That's not a data problem. It's a structural one.
Agencies manage 20+ providers, translate fragmented formats, and map supply across a market with no single source of truth.
That expertise matters. But the complexity they're absorbing shouldn't need to exist.
Alkimi has infrastructure that reduces the complexity!
@adamchorley
PayPal just launched its own advertising identity product. built on PayPal and Venmo transaction data.
Your payment history is now an ad targeting tool.
Every company is becoming an ad company. Every data point is becoming an ad signal. And still nobody can verify what happens to the impression after it's sold.
CTV is exploding. US CTV ad spend is projected to reach $38 billion in 2026, growing 14%. Over 90% of CTV ad spend is now transacted programmatically.
Alkimi takes 8% of CTV ad spend. This is your highest revenue format and it's the fastest growing channel in advertising.
74% of marketers now say AI is critical to their success. up 8 points from last year.
AI is making the ads. Buying them. Optimising them.
But nobody's using it to verify whether the impressions were real.
That's the blockchain bit. That's what we built.
CEO @Benjaminputley sat down with @TheLocalWMC to talk adtech, the programmatic ecosystem, and a certain open-source setup named after Arsenal's set piece coach.
Worth a listen 👇
gm. the New York Times found that even a small error rate in AI search results means millions of wrong answers per hour at scale.
millions. per hour.
now imagine that applied to ad verification. scary thought.
on-chain verification doesn't hallucinate. just saying.
Labs now has Auto-Staking.
Stake your $ALKIMI.
Rewards accrue from ad platform revenue.
Auto-stake compounds them for you.
No claiming. No restaking. Just toggle it on.
Alkimi Explorer just got an upgrade.
→ Historic data. No API needed.
→ One-click downloadable reports.
→ Share straight to socials from Labs.
We talk a lot about verifiable impressions. This is what that looks like in practice. Your data. Accessible. Shareable. No technical skills required.
happy easter to those celebrating 🐣
enjoy the chocolate, enjoy the time off, enjoy not thinking about programmatic supply chains for one day
the exchange is still running though. even on easter. impressions don't take bank holidays.
ICYMI: The rollout of the new Alkimi Labs is complete.
Live now:
• Staking with rewards sourced from ad platform revenue
• Auto-stake and compound your rewards. Or claim them on your own schedule.
• Buyback data via Alkimi Explorer
• Token unlock schedule
.....and more.
Built entirely on the @SuiNetwork stack:
→ @WalrusProtocol for decentralised data storage
→ Seal for GDPR-compliant privacy
→ Sui for parallel execution and settlement
The first enterprise ad platform running the complete Sui stack in production.
GM 👋
Are you a new or existing user to the new Alkimi Labs? What are your thoughts so far?
The communities feedback is greatly appreciated and we are already implementing fixes as you read this.
Spot anything on your journey through the lab? Tell us👇
The veil is lifted.
Alkimi Labs is live. New and improved.
→ Upgraded staking experience
→ Stake to compound
→ Claim your rewards
→ Buyback data now in the Alkimi Explorer
Coming next: Xplorer Portal. Quests. XP. Leaderboards.
Founders Update tomorrow. 30 March, 5-6pm BST.
Join us live on X. Straight from the founders. The developments, the decisions, the direction.
See you then.
gm
It's Sunday, which means it's also 3 days until our new and improved platform launches.
The weekend is nearly over and honestly? Good. We're ready. 👊