Everyone’s still optimizing for Google.
But ask ChatGPT “best [category] tool” and Google’s rules barely apply.
LLMs don’t rank 10 blue links. They cite a handful of sources.
Not one of them? That’s the problem.
Search is shifting from links to answers.
AI systems are increasingly deciding which brands get surfaced, cited, and recommended inside conversations.
Visibility is no longer just about rankings.
AEOLens is building for the next era of discoverability.