Andrew Monro

The Anti 'Quick Fix' Copywriter

B2B copy and content for brands doing brilliant, technical writing. Liable to overexplaining things before my 6th cup of coffee

[Andrew Monro @AGMonro]

I'm Andrew, anti 'quick fix' copywriter - I write for people who know it's not enough anymore try to freshen up stale copy. Effective messaging needs sustained focus and a distinct 'voice' to break through the noise.

To hire me, go to https://t.co/bTSPIxFOQZ, or fire me a DM.

[Andrew Monro @AGMonro]

@ichoosemag That is solid advice, but it very much feels like we're the string ensemble on the deck of the Titanic.

[Andrew Monro @AGMonro]

At this point, I think reason I'm still on this platform is that @ichoosemag hasn't committed to a different platform (maybe he has though and I've just missed it).

[Andrew Monro @AGMonro]

An incredible example of Apple's marketing dollars hard at work.

Reading through the comments, notice how selective the author and their supporters focus on for assessing quality.

It's not objective. This is learned buyer psychology. This is a huge part of why Apple succeeds.

[Santiago @svpino]

It's crazy to me how nobody knows how to build a laptop that matches the quality of an Apple MacBook Pro.

Everything I've seen is a downgrade hardware-wise.

[Andrew Monro @AGMonro]

@WritefulCopy So they can feel something.

[DHH @dhh]

This is the kind of line item that usually wouldn't even make funded startups blink. But it gives me the hives. When you're playing with your own money and for keeps, a lot of tech's "standard practices" come across as grotesquely wasteful and squanderous.

[Andrew Monro @AGMonro]

Because I haven't seen @ALL_CAPS post this in a while, it's nearly 2 pm on a Friday. Time to deploy to production so I can feel something in my life.

[Andrew Monro @AGMonro]

@ALL_CAPS Sutcliffe & Co. - run marathons and your mouth, not cities.

[Andrew Monro @AGMonro]

City-infrastructurev6finalfinalfinalversion-draft4.docx

[I Choose Birmingham @ichoosemag]

Be good when it’s finished

[I Choose Birmingham @ichoosemag]

Be good when it’s finished

[Andrew Monro @AGMonro]

Selling cybersecurity needs to be less about the tools and systems you offer, and more the associated practices and mindset that make those tools effective.

Using a walking stick doesn't mean you have good posture. It just means you're less likely to fall on the floor.

[Andrew Monro @AGMonro]

#cybersecurity and #IT in 2024

[Andrew Monro @AGMonro]

@ichoosemag It's doing its best, it might just need a bit of a cry after the temperature records it set last month.

[Andrew Monro @AGMonro]

@SjamieIt If that's the building I think it is, it's a housing cooperative. Big reason it's preserved as it is is because its socially owned, affordable housing, established in an era when the Ontario government cared about such things.

[Andrew Monro @AGMonro]

@Matthew_Fenton I wondered if it was something of privately owned weather sites. Accuweather is the same. Decent app. Abysmal website.

[Andrew Monro @AGMonro]

@BiteYourBrum Kiki's Delivery Service

[Andrew Monro @AGMonro]

@ALL_CAPS Thus spoketh Dave's inner voice.

[Andrew Monro @AGMonro]

Apple Podcasts: https://t.co/rtA5Wec8A5

Spotify: https://t.co/UukCpgQS6I

[Andrew Monro @AGMonro]

⚡ Episode 10 is now live! ⚡

The Drinking with Freelancers podcast has -- finally -- reached the end of a season. And I couldn't have asked for a better guest.

Luke Tonge is a Birmingham-based designer, creative educator, and teacake fiend.

⬇ Links in thread

[Andrew Monro @AGMonro]

@BiteYourBrum He was/might still be my favourite Tory, purely because he had the courage to tell other Tories they were off their rocker. Self-awareness is a rare trait in politicians.