Amy Crowley

A writer, strategist and PR pro on a mission to convince brands to communicate from the inside out.

[Amy Crowley @ALCrowley]

@FOX19 It’s been a ruff quarantine

[Amy Crowley @ALCrowley]

Branding is about standing out, not blending in. @jeyofmyuberlife #Brandemonium

[Amy Crowley @ALCrowley]

Tell stories that are worth being viewed beyond 3 seconds in a 3-sec world. #Brandemonium

[Amy Crowley @ALCrowley]

Feelings is what we all have in common. Governing driver for actions. Without empathy you have blind spots. Empathy in 2018 is new strategy. @jeyofmyuberlife #Brandemonium

[Amy Crowley @ALCrowley]

Every three seconds counts. Is your brand connecting with customers through storytelling that is expressive, immediate, immersive. @helenstravels @jeyofmyuberlife @heather_willems @schauerthomas
#Brandemonium

[Amy Crowley @ALCrowley]

Brand is what people say about you when you leave the room. Not what you sell or what you do. It’s the thing people feel when considering your product. @jeyofmyuberlife #Brandemonium @MyUberLife

[Amy Crowley @ALCrowley]

“We have to take calculated risks as marketers. We use research and data but also use our gut. But that gut feeling comes from experience and knowing our customer.” White Castle CMO Kim Bartley #Brandemonium

[Amy Crowley @ALCrowley]

“If I can’t evolve as a marketer than the company can’t either.” White Castle CMO Kim Bartley #Brandemonium

[Amy Crowley @ALCrowley]

“I became a vegetarian for one year to experience how our customers might feel.” White Castle CMO Kim Bartley talking about Impossible Slider. #Brandemonium

[Amy Crowley @ALCrowley]

Marketers are not magicians. One line of copy is not going to create magical results if everything else is broken. Experience! #Brandemonium @msweezey

[Amy Crowley @ALCrowley]

Chief Experience Officer (CXO) reports to CEO and is now highest level of marketing that we have. It’s important. #Brandemonium @msweezey

[Amy Crowley @ALCrowley]

What spends should actually be. #Brademonium @msweezey

[Amy Crowley @ALCrowley]

Fun fact, Edward Bernays’ (father of PR) uncle is Sigmund Freud. What??#Brandemonium @msweezey

[Amy Crowley @ALCrowley]

Brand is not what we say, it’s a sum of all experiences #Brandemonium @msweezey

[Amy Crowley @ALCrowley]

Purpose-driven brands outperform competition x2 #Brandemonium @msweezey

[Amy Crowley @ALCrowley]

The media environments we live in rule all things says @msweezey marketing insights principle at Salesforce @Brandemonium

[Amy Crowley @ALCrowley]

Amazon HQ2 is a media circus and a farce. #Brandemonium

[Amy Crowley @ALCrowley]

@profgalloway gets asked often: How can we compete w amazon? Answer: impossible and they need to be broken up. #Brandemonium

[Amy Crowley @ALCrowley]

Facebook has not figured out influencers yet says Matty de Castro, Director of global marketing solutions at Facebook. #Brandemonium

[Amy Crowley @ALCrowley]

“A beautiful and uplifting side effect of all this negativity is that it’s driving people to become activists for perhaps the first time in their lives.” #Brandemonium