ANZMAC 🌏

The Australia 🇦🇺 and New Zealand 🇳🇿 Marketing Academy 🎓 . We are now on LinkedIn - follow us on

[ANZMAC 🌏 @ANZMAC]

🚀 We’ve got an important update for you. As of March 2025, we’re streamlining our online presence and will be deactivating our Facebook and X (Twitter) accounts. This isn’t a goodbye—it’s simply a move to concentrate our efforts on LinkedIn. Follow us on: https://t.co/ozC5Qawozk

[ANZMAC 🌏 @ANZMAC]

Cracking the Ad Code 🚀

"Dealing with intrusive ads: a study of which functionalities help consumers feel agency" by Aimee S. Riedela of Griffith University, and Clinton S. Weeks and Amanda T. Beatson of Queensland University of Technology.

Read here: https://t.co/NWpzTT1MRi

[ANZMAC 🌏 @ANZMAC]

When Sports Meets Purpose💡

"SDG editorial: improving life on planet earth – a call to action for service research to achieve the sustainable development goals (SDGs)" by D. Rayne, S. Pervan, H. McDonald, & C. Leckieb

Read here: https://t.co/EKHCvCucQk

#weareanzmac

[ANZMAC 🌏 @ANZMAC]

A Revolutionary Roadmap for Service Research 🌟

"SDG editorial: improving life on planet earth–a call to action for service research to achieve the sustainable development goals" by R. Russell-Bennett, M. S. Rosenbaum, R. Fisk & Maria Raciti.

Read here: https://t.co/WKs30lDJYw

[ANZMAC 🌏 @ANZMAC]

Breaking Barriers: Services That Empower Humanity! 🌟

🔖 "SDG commentary: services that provide opportunity for all humans" by Maria M. Raciti, Linda Alkire, and Amanda Beatson.

Opportunity isn't a privilege—it's a right for all!

See here: https://t.co/Vc7CwDMAi1

#weareanzmac

[ANZMAC 🌏 @ANZMAC]

Survival Guide for Tourism in Turbulent Times 🌟

"Resilience strategies to mitigate “extreme” disruptions in sustainable tourism supply chain" by M.M. Hossan Chowdhury, A.K.M. Shakil Mahmud, Shanta Banik, M. Alamgir, F. Rabbanee & M. Quaddus

Read here: https://t.co/yxfLYUrLRM

[ANZMAC 🌏 @ANZMAC]

🔖 "Health service operational challenges and resilience strategies in “extreme” disruptive events" by authors Md Maruf Hossan Chowdhury, Eijaz Khan, A.K.M. Shakil Mahmud, Md Nuruzzaman, Fazlul Rabbanee and Mohammed A. Quaddus.

Read here: https://t.co/vNxZyhEa72

#weareanzmac

[ANZMAC 🌏 @ANZMAC]

Unveiling the Soul of Parks: More Than Just Scenery! 🌄

"Hitting it out of the park with park personality: Scale development and validation" by authors Vanessa Quintal, Billy Sung, Chien Van Duong, and Matthew Tingchi Liu.

Read here: https://t.co/tATg9kAatR

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[ANZMAC 🌏 @ANZMAC]

Cracking the Code of Product Origins💡

"Country-of-origin, region-of-origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance" by L. Tarabashkina, D. Schepis & S. Purchase.

Read here: https://t.co/7GlPI2KyQ4

[ANZMAC 🌏 @ANZMAC]

Behind the Scenes: The Hidden Drama of Marketing Relationships! 🎬

"Marketing research agency, creative agency and client relationships: a study of relationship tensions" by Ena Vejnovic, Sharon Purchase & Liudmila Tarabashkina.

Read this: https://t.co/Rn7hXbugaS

#weareanzmac

[ANZMAC 🌏 @ANZMAC]

Uncorking the Secrets of Wine Tourism: Beyond the Typical Experience 🌄

"Experience-driven well-being and purchase: An alternative model of memorable wine tourism experiences" by E. Sthapit, C. Prentice, C. Ji, P. Yang, B. Garrod & P. Björk

Read here: https://t.co/rZUlP7dPL8

[ANZMAC 🌏 @ANZMAC]

Decode the Mystery of Business Decisions: Intuition Meets Logic! 🔍💡

"Demystifying Intuitional and Rational Decision-Marking: Symmetrical and Asymmetrical Analysis" by Lili Mi, Catherine Prentice, Nazim Taskin and David Pauleen.

Read here: https://t.co/nJEepUqVPW

#weareanzmac

[ANZMAC 🌏 @ANZMAC]

AI Revolution: Unlocking the Future of Customer Experience! 🌟

"Integrating Artificial Intelligence and Customer Experience" by Ying Chen and Catherine Prentice.

Want to stay ahead in the digital age? This is your roadmap! 🚀

Read here: https://t.co/UB74xyiD23

#weareanzmac

[ANZMAC 🌏 @ANZMAC]

Cracking the Code of Business Success: The Hidden Power of Firm Engagement! 📊

"Firm engagement: Scale development and verification" by authors Xiaoyun Han, Yundan Zheng, Shuping Chen, and Catherine Prentice.

Read here: https://t.co/5T9EYAw3bJ

#weareanzmac

[ANZMAC 🌏 @ANZMAC]

Pandemic Survival Decoded: How Learning Can Transform Small Businesses!

"Dynamic, technological and marketing capabilities in MSMEs’ recovery from COVID-19 – the moderating role of organizational learning" by G. Prayag, M. Chowdhury & L. Ozanne

See here: https://t.co/XscdlX47Dr

[ANZMAC 🌏 @ANZMAC]

Rebuilding Connections 🏙️

"Transformative places and the citizenship experience: A dynamic perspective of disasters, transitional servicescapes, and place attachment" by J. Finsterwalder, N. Chen, C.M. Hall, G. Prayag, & A. Tombs

Read here: https://t.co/LNNPadYmbs

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[ANZMAC 🌏 @ANZMAC]

Leading Through Crisis: How Resilient Leadership Shaped Tourism Recovery in Sri Lanka 🌴

"Leading for Resilience: Fostering Employee and Organizational Resilience in Tourism Firms" by G. Prayag, B. Muskat & C. Dassanayake.

Read here: https://t.co/lPHZModzlP

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[ANZMAC 🌏 @ANZMAC]

Resilience in Crisis: How Tourism Firms Adapted During COVID-19 🌐

"Building Dynamic Capabilities and Organizational Resilience in Tourism Firms During COVID-19: A Staged Approach" by G. Prayag, M. Chowdhury, Y. Jiang, M.I. Hossain & N. Akter

Read here: https://t.co/EbiOxnyHOO

[ANZMAC 🌏 @ANZMAC]

Turning Crisis into Transformation: Tourism Resilience in Kaikōura 🌊

"Destination transitions and resilience following trigger events and transformative moments" by authors C. Michael Hall, Shupin (Echo) Fang, and Girish Prayag.

Read here: https://t.co/g8P5arZE7i

#weareanzmac