Aaron Sweeney

Agency Founder Building in Finance, Media & Fintech via | |

[Aaron Sweeney @ASFieldNotes]

Brand new account, here is the plan to get it monetised ASAP, before Christmas if possible, and where I went wrong before with my old account...

Plan:

- 3hrs a day on X
- 5 posts min a day
- 2 articles a week, break that up for more content
- Connect with ONLY the niche that connects me the network I am interested in
- Quality matters, not volume spam
- Share frameworks I use in my agency and share in my newsletter across X too (could be similar to the articles)

Here is what NOT to do, and why my old account was stuck under 1000 followers, with only 15impressions per post 👇

[Aaron Sweeney @ASFieldNotes]

@danellisona Sure, you want my crypto wallet ? 😀

[Aaron Sweeney @ASFieldNotes]

@matt_gray_ Building a newsletter is harder than most realise. But it's where all the business comes from. Not socials.

[Aaron Sweeney @ASFieldNotes]

An MBA?

An MBA yoh study advanced accounting, economics, law, statement analysis alongside some other things. I run an agency, also have been an academic in the past, I'm sorry but it's not the same.

Wildly wildly different. MBA is 1000x better for education, not just how to run a business, but deeper understanding of complex issues.

[Aaron Sweeney @ASFieldNotes]

@HeyTIBai You're still a pup. 🙌

[Aaron Sweeney @ASFieldNotes]

@MarkKnd No place like it

[Aaron Sweeney @ASFieldNotes]

@builtwithrubel Can imagine the tension

[Aaron Sweeney @ASFieldNotes]

Banking protection is not taken seriously enough.

If you live in the West, Europe or the US you take deposit protection for granted.

In the UAE, it doesn't exist.
A good friend transferred AED150k last year to purchase an apartment.

It was intercepted by hackers (rife in the UAE), and they stole it. Bank pointed the finger at her, because the 2FA was not on turned on, claimed negligence.

It took her 18 month legal battle to get it back, property sale fell through and she was fined for that too.

In Europe, you would get it back overnight. The bank carries the responsibility.

It is why I have added a banking security weighting to The Orion Index.

Not just the UAE, but we seen the similar issues in Paraguay.

We all know how marginal banking works, if they want our money to lend out and make them rich, they very least they can do is protect it.

More on this when it's published at https://t.co/JB4WE2IZ9E

[Aaron Sweeney @ASFieldNotes]

I seriously think people overestimate the strategies required to build something.

It is just experience.
You DO need to have a knack for it, and an eye for commercial opportunity.

That comes with trial and error.

But you don't need everything planned to perfection.

Because the plan always changes.
You just need to do it and learn.

[Aaron Sweeney @ASFieldNotes]

@grok Is renting forever actually cheaper than buying right now? Run the maths.

[Aaron Sweeney @ASFieldNotes]

In 2026 I took my agency from just ghostwriting to a full stack content and growth partner.

Does that mean I have it all figured all out? No.

But we prepped content for WSJ, Financial Times Advisor, CNBC, Business Insider and many more over the last 2 years.

We took static company presence and turned them into a media led financial services/ fintech. Worked with VC's, founders, start ups, right the way down to the oldie wealth manager who doesn't know what a funnel is, still operates in physical paperwork.

> Video scripts
> Written social content
> Written PR
> New web design, strategy and branding
> AI where possible and useful
> Workflows, offers, copy and so much more

The language of financial is usually jargon. It is cold and corporate and most people need the services but have no idea what they need, and where to start looking.

It is more important than ever to invest, but investing is not for the faint hearted. Most retail investors stand no chance of beating the market.

Which means they need help. And if you are keeping up with the modern social trends, you will acquire more than you can handle.

[Aaron Sweeney @ASFieldNotes]

@0xRugova @A5farmer I suppose depends on your expectations, I didn't know much about it, so was very pleasantly surprised. Been 5 times now.

[Aaron Sweeney @ASFieldNotes]

Running several online business is hard work.

I have been telling myself for years 'once I get past XYZ, it will be far more efficient'

I am still waiting.
Still wasting tine trying to find shortcuts with AI.

There are no shortcuts. In Media and content the quality that AI produces is not good enough.

So I keep grafting, all day everyday.

Content, brands, meetings, client work, it never stops.

Now I just launched a new YT channel for the trading brand, no idea where I will fit this into the calendar in reality.

[Aaron Sweeney @ASFieldNotes]

Two of my mates bought their first homes last year and It is insane the comparisons.

Same age, pretty much the same pay.

One of them got £100k from his parents for the deposit, parents who were of course boomers and benefited through the easiest time imaginable to profit from property ownership.

Anyway, He bought a 4 bedroom in the area he wanted, new development close to everything, 15 minutes from work, close to schools etc, and was settled in six weeks.

The other saved for 9 years. He is a financial analyst but only taking home £1850 a month, therefore had to live at home until he was 35.

Skipped the overseas trips, ate lunch at his desk, no overpriced lattes, subscriptions and all the other tiny purchases (not that they make much difference). By the time he hit 20%, prices had jumped another 30%.
He ended up in a 2 bedroom flat on a main road, outside the city and travels nearly an hour to work.

Moral of the story:

Don't compare yourself to others.
It is the thief of all joy.
Small wins will never feel like wins.

[Aaron Sweeney @ASFieldNotes]

Does everyone who posts on X have it all figured out?

Astounding NO.
Much of the time I just write what comes to my mind, about business, online business, markets or global mobility.

It is the rawest form of speaking to me in person.
Not via email, polished LinkedIn, sales calls.

I write on X like I would chat to you in the pub.
I stick to my objectives of posts and time spent engaging etc, but for myself personally I do not structure every tweet into perfectly organised content pillars.

When you think like that, it is natural, clearly not AI, not driving hard engagement, just a raw version of me and my thoughts on business and life.

[Aaron Sweeney @ASFieldNotes]

@Gonzohall Honest greens 🙌 didn't know they were in Lisbon too

[Aaron Sweeney @ASFieldNotes]

@1Umairshaikh Overthinking, analysing 5 moves ahead

[Aaron Sweeney @ASFieldNotes]

@wannercashcow It is very convenient no doubt. No wage floor does that for you.

[Aaron Sweeney @ASFieldNotes]

Call me a skeptic, but most of these top influencers gained audience from clowning around, or larping online, to then sell their audience on something or anything that might sell.

Mostly info that is never tried or tested.

Go start a business from zero, zero resources, zero capital, facing bankruptcy and then teach people about business.

From someone who has built business from scratch, it is a long slow process. Working till 3 am every night because you cant afford to hire.

Chucking endless pots of influencer money at a project is not reality, nor useful advice.

You want business advice:

@AlexHormozi , @Codie_Sanchez are as good a place to start as anything you will find online.

Even study their commercial positioning with their media too.

Take advice from only those who have walked in your shoes, who have faced similar constraints to you, not someone who used a huge audience to sell courses or products to.