Mark Vassilevskiy

20 / CEO of Skale / Angel Investor / clients: @google @typesafeai @cognition

[Mark Vassilevskiy @MarkKnd]

Launch videos are booming right now

It's the most efficient way to launch your product or showcase a new feature

A few works we did recently:

[Mark Vassilevskiy @MarkKnd]

@JordanPAnderson 🫡

[Mark Vassilevskiy @MarkKnd]

Guess who made it?

[Mark Vassilevskiy @MarkKnd]

Guess who made it?

[Dan Kim @dankimxyz]

Agentic Banking Hackathon Demo Day.

8 teams. $100K in prizes & credits.

November 19 in San Francisco.

RSVP below. Spots are limited.

[Mark Vassilevskiy @MarkKnd]

@amasad Lfg

[Mark Vassilevskiy @MarkKnd]

a few more

[Mark Vassilevskiy @MarkKnd]

a few snippets

[Mark Vassilevskiy @MarkKnd]

a few snippets

[Mark Vassilevskiy @MarkKnd]

one of the best videos we've done

[Mark Vassilevskiy @MarkKnd]

data & creativity are the new moat. so we have the most valuable asset to create the most viral launches

all of our launches are made with the precision to be unique and stand out in the crowded market

at the same time, every decision is backed by data that we gather

every time some of our clients launch, we try to get as much data as possible and then do a whole analytics around it

aka we’re marketers at work and designers at heart

[Mark Vassilevskiy @MarkKnd]

one of the best videos we've done

[Baseten @baseten]

Introducing Baseten Grid: gateway, intelligent routing, and guardrails in one layer, so enterprises get more done with their AI spend.

Grid is a single layer to route requests, monitor usage, and govern access across all your coding agents. Used and loved by teams like @Opendoor along with our own, Grid helps cut AI coding costs without changing how developers work.

Join the waitlist here: https://t.co/fo5Orx6DZb

[Mark Vassilevskiy @MarkKnd]

@darrenjr @benjaminakar @Delmo_dev Haha

[Mark Vassilevskiy @MarkKnd]

Guess who made it?

[Baseten @baseten]

Introducing Baseten Grid: gateway, intelligent routing, and guardrails in one layer, so enterprises get more done with their AI spend.

Grid is a single layer to route requests, monitor usage, and govern access across all your coding agents. Used and loved by teams like @Opendoor along with our own, Grid helps cut AI coding costs without changing how developers work.

Join the waitlist here: https://t.co/fo5Orx6DZb

[Jordan P. Anderson @JordanPAnderson]

This week, I joined @SkaleSolutions as Head of Production.

A while back, I tried to hire @MarkKnd for design work. He turned me down. He was building something of his own.

We kept talking anyway. I've watched Skale for the last year, and the work keeps getting better.

Here's what Mark said to me...

Demand for launch videos is changing fast.

First it was animation.

Then animation plus a founder talking to camera.
Now it's full creative storytelling, with live action.

Skale is ahead of that curve. My job is to build the live-action side.

Why now?

Because this is the gold rush. AI startups launch every week, and they're all fighting for the same few seconds of your feed.

First, respect to every founder who makes a launch video.

Most startups are too scared to launch out loud. If you ship a video, you're already ahead.

But the top 1% go further.

They tell a real story. They spot when a format gets crowded, and they move on before it goes stale. That's how they stand out.

Where is it going? It's K-shaped.

At the top, launch films look like Super Bowl ads. A full story. The film itself becomes the thing people talk about.

At the bottom, it's lo-fi. A laptop, an iPhone, and AI doing the edit and the storyboard.

Both work. The middle gets squeezed.

On AI: it's part of our workflow. It lets us make scenes and shots that would be impossible on most budgets.

If you're afraid of AI, you don't understand it yet. The people who go in with eyes open will win.

That's why live action matters more now, not less.

Everyone's tired of AI slop. A founder talking straight to camera passes the stink test. It feels real. It puts a face on the company, builds the founder's own brand and feels like a one-on-one conversation.

One more shift: B2VC.

Launch videos aren't only for customers anymore. More founders use them to announce a raise and attract investors. I'm not an expert on the money side. But if investors are your audience, we'll make the film for them.

My standard at Skale is simple. Keep raising the quality. Keep getting faster. Faster means more founders get their launch out the door.

@MarkKnd, @dchernyshuk, @designbyabu, and the rest of the Skale team thank you for having me. Let's keep building.

Founders, if you're seeing the same shift, let's talk.

[Mark Vassilevskiy @MarkKnd]

@JordanPAnderson @SkaleSolutions let's goooo

[Mark Vassilevskiy @MarkKnd]

here's how we've done this video!

[Mark Vassilevskiy @MarkKnd]

we made it in 3 days...

[Mark Vassilevskiy @MarkKnd]

Need a launch video?

Let's chat 👇
https://t.co/c1bqtR4eHA

[Mark Vassilevskiy @MarkKnd]

we made it in 3 days...

[Baseten @baseten]

Inference, training, routing, governance, and sandboxes are the building blocks of every AI product today.

We’ve learned a lot from our customers about what it takes to build that system well: @OpenEvidence trains models that outperform the closed frontier, then serves them on Dedicated Inference. @datadoghq post-trains on Loops. @Opendoor routes every AI request across the company through Grid.

This week we have three launches expanding our inference platform:

- Grid: gateway, intelligent router, and guardrails for every model your company uses (launching tomorrow)

- Sandboxes: stateful, VM-isolated environments for agents that scale to thousands of instances in seconds (launching Thursday)

- Loops: serverless SFT and RL on open-weight models, deployable straight to Dedicated Inference (GA Friday)

@amiruci, @saimaddali, @paul_s3i, and @oneill_c break down what we're launching. You might notice the visuals have a new look as well.

[Mark Vassilevskiy @MarkKnd]

@baseten @OpenEvidence 🔥🔥🔥

[Mark Vassilevskiy @MarkKnd]

here's how we've done this video!

[Cognition @cognition]

Today, Cognition is acquiring @corridor.

Securing the world’s software is the most important problem in technology today.

Let’s get to work!

[Mark Vassilevskiy @MarkKnd]

Guess who made it? 👀

[Baseten @baseten]

Inference, training, routing, governance, and sandboxes are the building blocks of every AI product today.

We’ve learned a lot from our customers about what it takes to build that system well: @OpenEvidence trains models that outperform the closed frontier, then serves them on Dedicated Inference. @datadoghq post-trains on Loops. @Opendoor routes every AI request across the company through Grid.

This week we have three launches expanding our inference platform:

- Grid: gateway, intelligent router, and guardrails for every model your company uses (launching tomorrow)

- Sandboxes: stateful, VM-isolated environments for agents that scale to thousands of instances in seconds (launching Thursday)

- Loops: serverless SFT and RL on open-weight models, deployable straight to Dedicated Inference (GA Friday)

@amiruci, @saimaddali, @paul_s3i, and @oneill_c break down what we're launching. You might notice the visuals have a new look as well.

[Mark Vassilevskiy @MarkKnd]

some BTS process of @Recursive_SI