Jordan P. Anderson

Head of Production @skalesolutions
Launch videos for AI startups. We’ve helped clients earn $50M+ in revenue and reach 100M+ views.

Book a call today 👇

[Jordan P. Anderson @JordanPAnderson]

This week, I joined @SkaleSolutions as Head of Production.

A while back, I tried to hire @MarkKnd for design work. He turned me down. He was building something of his own.

We kept talking anyway. I've watched Skale for the last year, and the work keeps getting better.

Here's what Mark said to me...

Demand for launch videos is changing fast.

First it was animation.

Then animation plus a founder talking to camera.
Now it's full creative storytelling, with live action.

Skale is ahead of that curve. My job is to build the live-action side.

Why now?

Because this is the gold rush. AI startups launch every week, and they're all fighting for the same few seconds of your feed.

First, respect to every founder who makes a launch video.

Most startups are too scared to launch out loud. If you ship a video, you're already ahead.

But the top 1% go further.

They tell a real story. They spot when a format gets crowded, and they move on before it goes stale. That's how they stand out.

Where is it going? It's K-shaped.

At the top, launch films look like Super Bowl ads. A full story. The film itself becomes the thing people talk about.

At the bottom, it's lo-fi. A laptop, an iPhone, and AI doing the edit and the storyboard.

Both work. The middle gets squeezed.

On AI: it's part of our workflow. It lets us make scenes and shots that would be impossible on most budgets.

If you're afraid of AI, you don't understand it yet. The people who go in with eyes open will win.

That's why live action matters more now, not less.

Everyone's tired of AI slop. A founder talking straight to camera passes the stink test. It feels real. It puts a face on the company, builds the founder's own brand and feels like a one-on-one conversation.

One more shift: B2VC.

Launch videos aren't only for customers anymore. More founders use them to announce a raise and attract investors. I'm not an expert on the money side. But if investors are your audience, we'll make the film for them.

My standard at Skale is simple. Keep raising the quality. Keep getting faster. Faster means more founders get their launch out the door.

@MarkKnd, @dchernyshuk, @designbyabu, and the rest of the Skale team thank you for having me. Let's keep building.

Founders, if you're seeing the same shift, let's talk.

[Jordan P. Anderson @JordanPAnderson]

There is an absolute arms race with launch videos. I’m here for every minute of it.

[Jordan P. Anderson @JordanPAnderson]

The exact film crew you need to get 40M+ views.

> a DP
> a gaffer
> a grip
> a teleprompter op
> a sound guy
> the best catering money can buy

[Jordan P. Anderson @JordanPAnderson]

Can the Trader Joe’s model scan my frozen gyoza and ask if I have any fun plans this weekend?

[Jordan P. Anderson @JordanPAnderson]

Months of planning for one shot in Times Square.

At 10:28, I called for cameras to roll. Two minutes to go.

All I could think was, “I hope that the billboard plays, at the very least, let alone if we get the shot.”

It played. We got it.

[Jordan P. Anderson @JordanPAnderson]

there’s a lot of weird jockeying over who’s on the next generational run after Casey, GaryVee and Hormozi.

a lot of folks are pointing to Jeremy Haynes. no doubt his videos are fire. i watched all 53 minutes of his last one.

but you’re sleeping on this guy right here…

[Jordan P. Anderson @JordanPAnderson]

hey, to the editor on this one. let me put you on some game.

drop that voiceover in podcast.adobe. com

[Jordan P. Anderson @JordanPAnderson]

Ready to roll

[Jordan P. Anderson @JordanPAnderson]

there’s a lot of weird jockeying over who’s on the next generational run after Casey, GaryVee and Hormozi.

a lot of folks are pointing to Jeremy Haynes. no doubt his videos are fire. i watched all 53 minutes of his last one.

but you’re sleeping on this guy right here…

[Jordan P. Anderson @JordanPAnderson]

@rohitpadmakumar I smell a daytime Emmy

[Jordan P. Anderson @JordanPAnderson]

Salivating over this customer story. Who made this?

@rohitpadmakumar - you put this together?

[Gamma @GammaApp]

Why ban PowerPoint? We asked our friends at @AnotherCo.

Another has over 250 people building hundreds of gammas a day for their PR agency. And each presentation has to be on brand, translated, and (most importantly) visually perfect.

See how they use Gamma here.

[Jordan P. Anderson @JordanPAnderson]

the easiest way to tell if a company is losing its edge is how often competitors come up in all-hands meetings.

the moment you start tracking what everyone else is shipping, you’ve quietly admitted you’re no longer setting the pace. category kings don't react to noise.

[Jordan P. Anderson @JordanPAnderson]

@launchesguy stay jacked

[Jordan P. Anderson @JordanPAnderson]

Two ways to stay young forever:

1) have kids

2) work with 20 year olds

[Jordan P. Anderson @JordanPAnderson]

@tiwaripng do both

[Jordan P. Anderson @JordanPAnderson]

@jarjarschmanks never heard of them.

[Jordan P. Anderson @JordanPAnderson]

@ImVictorug the body needs something to live for

[Jordan P. Anderson @JordanPAnderson]

@euqides Immortality

[Jordan P. Anderson @JordanPAnderson]

Can the Trader Joe’s model scan my frozen gyoza and ask if I have any fun plans this weekend?

[Theseus Robotics @theseuscom]

Introducing Theseus Robotics (YC F26).

Our robots restocks supermarket shelves overnight and picks online orders by day, without changing anything in the store.

Lights off at 9pm, shelves full by 9am. Next stop: San Francisco.

[Jordan P. Anderson @JordanPAnderson]

It’s happening

https://t.co/qVMdq1ksRI

[luba yudasina @LubaYudasina]

"We had two decades lost in building software for the physical world."

@CameronLMcCord on what it cost us when the best engineers built SaaS and consumer apps instead of hardware and defense, and why the catch-up is now Nominal's (@Nominal_io) opportunity.

[Jordan P. Anderson @JordanPAnderson]

Sensing a new launch video format catching on…

The Grok Bot Walk ‘n’ Talk

[Framer @framer]

What’s new in Framer

- Framer MCP
- Harness 2
- Agent Templates
- Convert Update
- Multiplayer Cursors
- Localization Content Panel
- Asset Panel Refresh
- Lighthouse 13.6

and more 🚀

[Jordan P. Anderson @JordanPAnderson]

What up SF