Resharing this as my automation maxed out and I've had a lot of DM's from people who missed out!
We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource:
🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative
If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale.
So what wins in 2026?
Brands that blend machine logic with human insight.
That means:
- Creative systems built to match micro-behaviours
- Messaging that adapts in real time
- Ads that feel made for one, but scale to millions
This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows.
- What’s working
- What’s out
- What’s next
Get the playbook. Build for what’s coming.
Want it?
→ Retweet this post
→ Comment “2026” and I’ll send it your way
One thing learnt this year, can’t do everything myself.
Used to over stress myself trying to do everything all the time…
Now that slowly build a team I’m actually able to put my focus on things that move the needle and feel like we are making the best work ever have.
So excited to see where things go in the next year 😎
@MrpseanZocial One client requested we did this. Just put small text at bottom saying “AI Generated visuals, based on real testimonials”. Didn’t hurt performance at allll
Looking for UK-based UGC creators who live and breathe hip-hop & rap culture.
Working with a streetwear brand making graphic tees and hoodies inspired by music.
Ideally, someone who already rocks this kind of style so looks super authentic
Reply with portfolio. NO DMS
Love this one we did for new food market opening up.
Already been doing content for their Bournemouth spot, now started documenting them building number 2
This is now at over 250k views organically overnight since posting yesterday evening!
And here’s the crazy part—Winchester’s population is under 150,000.
So how did a video about a food hall under construction get more views than there are people in the entire city?
First—we didn’t wait until it was perfect. We brought people in early. We showed the mess, the dust, the rawness. People love to follow a journey and feel like they’re part of the build.
Second—we layered 3D renders over the unfinished spaces, so people could actually imagine what’s coming. It turned “oh, that’s just a construction site” into “wow, I can see myself there.”
Third—we tapped into the excitement of something new coming to town. Local pride kicks in, people share it, tag their mates, and suddenly it’s everywhere.
This strategy doesn’t just work for venues—it works for physical products too. Show people behind the scenes, involve them in the process, and they’ll feel invested long before launch day.
If you want your next product or project to blow up before it’s even out—do this.
Love this one we did for new food market opening up.
Already been doing content for their Bournemouth spot, now started documenting them building number 2