Liam Cass | Content Creator

Creating and video content / UGC and helping you do it too. DM me “content” to work together.

[Liam Cass | Content Creator @_liamcass]

@MrpseanZocial 🤣🤣 a classic, let’s work again together soon 🤝

[Liam Cass | Content Creator @_liamcass]

@maverickecom Guide

[Liam Cass | Content Creator @_liamcass]

I’ve been creating content for 3+ years - and these are 5 techniques I will always come back to.

Not because they’re trendy.

But because they work. Every single time.

I didn’t learn them from a course or a guru.

I learned them by trial. Error. And watching hundreds of videos bomb or take off - trying to figure out why.

Here are 5 things that actually make content more engaging:

1 - ASMR

Subtle, repetitive sounds (like tapping, sizzling, or brushing) are incredibly satisfying.

They hold attention and increase replay value - especially in silent scroll feeds.

2 - Visual shifts

Frequent jump cuts, camera angle changes, and movement keep the eye engaged.

Pacing matters. Visual variation stops the scroll and sustains focus.

3 - Visual storytelling

If your video can be understood without sound or subtitles, it instantly becomes more universal.

The best content isn’t language-dependent - it’s visually intuitive.

4 - Promised payoff

Create a setup that signals a reward is coming - then deliver it at the end.

Retention is built on tension, curiosity, and resolution.

5 - Progressive structure (“levels”)

When each moment feels like it’s building to something better, people keep watching.

Small reveals. Escalating tension. Step-by-step storytelling.

[Liam Cass | Content Creator @_liamcass]

Most videos lose viewers because they stop earning their attention.

Here’s how to hold it - 3 seconds at a time:

→ Angle changes - a new frame = a new hook. Keep the screen moving to keep the brain alert.
→ Storytelling flow - every line should lead to a new question or moment of tension. Curiosity is currency.
→ Pattern breaks - sudden zooms, pauses, or silence snap the viewer out of autopilot. That jolt keeps them locked in.

Think of your video like a staircase -
If the first step hooked them…
Every 3 seconds after has to re-hook them.

Or they scroll.

[Liam Cass | Content Creator @_liamcass]

@jordanhill11 😎

[Liam Cass | Content Creator @_liamcass]

Note to self: Just post the content.

This was just me reeling off to the camera.

Wanna start doing more of this.

LFG.

[Liam Cass | Content Creator @_liamcass]

Good lighting doesn’t need to cost £500.
But bad lighting? That could cost you attention.

I got my setup for under £50 - here’s how I do it:

→ Face a light (window or ring light). Bright subject = clean, pro look
→ Add a light off to the side. Shadows = depth
→ Use a backlight (lamp, phone screen, anything) to separate you from the background

You don’t need fancy gear.
Just smart placement.

[Liam Cass | Content Creator @_liamcass]

Viral content is rarely accidental anymore.

And trust me - I used to hope it was.

I’d spend hours filming, editing, rewriting… all for videos that barely made a dent.

It felt random. Discouraging. Like I was missing something obvious.

But the turning point?

Realising that the top creators don’t just post more.
They plan better.

They storyboard.

Every idea. Every angle. Every moment that builds tension and leads to payoff - is intentional.

I’m still early on this journey. I haven’t hit “viral.” I’m not in the top 1%.

But the moment I started treating my content like craft, not just output - everything changed.

If you’ve been stuck in that “throw it out and hope” loop… maybe it’s time to try the same shift.

Because structure doesn’t kill creativity - it sharpens it.

And storyboarding gives your content a real shot at landing.

[Liam Cass | Content Creator @_liamcass]

When I first started creating content, I thought it was all about what I said.

But the truth?
It’s just as much about how it looks, how it sounds, and how it moves.

Once I started paying attention to the visual language of content - my retention rates changed overnight.

Because here’s the thing:

→ The brain responds to novelty
→ The eye craves movement
→ The ear catches emotion before the mind does

Every frame is a chance to keep your viewer locked in - or let them slip away.

This is the list I wish I had when I started.

Screenshot it. Save it.
Use it to upgrade how your content feels - not just what it says.

[Liam Cass | Content Creator @_liamcass]

It’s no secret anymore:

1-shot ads work.

No cuts. No edits. Just one continuous moment.

I tested it with a POV-style Surreal ad - and it crushed.

Here’s why:

→ It felt raw, unrehearsed, human
→ No polish = no illusion break
→ It looked like real phone content

It didn’t try to be clever.

And right now? That’s exactly what’s working on TikTok and Meta.

[Liam Cass | Content Creator @_liamcass]

This is only the 2nd video I’ve made for my personal brand.

But for the past 3 years, I’ve been behind the scenes - creating UGC and organic content for other brands.

And the biggest thing I’ve learned?

How to come up with content ideas fast.

Because most ideas don’t come out of thin air.
They come from studying what already works.

This is the framework I use to generate a crazy amount of inspiration - in a short space of time.

Here’s the whole process in 40 seconds:

[Liam Cass | Content Creator @_liamcass]

Final thoughts:

Viral videos aren’t built on inspiration.

They’re built on execution systems.

Here’s the formula that works:

→ Visual hook
→ Format variation
→ Story-driven message
→ Intentional repetition
→ Real-time feedback loop

You don’t need better ideas.

You need a system that makes your ideas stick.

[Liam Cass | Content Creator @_liamcass]

I studied 100s of viral videos from top creators across niches.

And here's the truth no one's talking about:

It’s not the idea that goes viral.
It’s the execution system behind it.

Here’s the full breakdown of how viral content is actually built 🧵:

[Liam Cass | Content Creator @_liamcass]

5 - Comment Mining (Real-time market research)

Before the next post, scroll the last one:

→ What confused people?
→ What did they want more of?
→ What responses got the most likes?

Every great content system includes this loop.

Your comments are your next content calendar.

Use them.

[Liam Cass | Content Creator @_liamcass]

@MrpseanZocial LFG

[Liam Cass | Content Creator @_liamcass]

We’re so back…

If you want to work together, feel free to drop me a DM!

[Liam Cass | Content Creator @_liamcass]

@ASpaceNathan Cheers mate, glad to be back!