๐๐'๐ ๐ก๐ผ๐ ๐๐๐๐ ๐ฎ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ
Revenue misses don't start in Sales. They start in the commercial system, and Sales is just the last stop before the number.
๐นWhen products miss in the market
๐นWhen demand gen produces volume without quality
๐นWhen onboarding is an SME parade instead of skill development
๐นWhen compensation drives the wrong behaviors...
...that's not a sales execution failure. That's a system problem wearing a sales problem's clothes.
Blaming Sales when the commercial system is misaligned is like blaming the point of the spear for the throw.
My new post introduces the Commercial Effectiveness Framework, an architecture that extends the Building Blocks logic across all five commercial functions: Product Enablement, Marketing Enablement, Sales Enablement, Sales Operations, and Customer Success Enablement.
Five functions. Five sets of building blocks. One shared architecture. And a development process for turning the diagnosis into an actionable plan.
If you've ever watched a well-designed sales initiative fail to move the needle and suspected the root cause was upstream or downstream of Sales, this one was written for you.
๐น๐ฅ๐๐๐ ๐ ๐ข๐ฅ๐ ๐๐๐ฅ๐ โก๏ธ https://t.co/9fO6A2rhLO
๐ฟ๐๐๐พ๐๐ผ๐๐๐๐: I can almost see the comments coming. For clarity, I'm not letting Sales off the accountability hook or giving them a "get out of jail free" card. The point is, the commercial enterprise is a complete system. You can't fix a drive train problem in your car with new tires. 'Nuff said.
The jump from chatbots to an army of autonomous agents is across a HUGE chasm that most SMBs will not be ready to cross in the short term or possibly ever.
Software wonโt go away, strategic software that manages workflows, builds and embeds the agents, secures the agents, manages the agents and returns ROI with many traditional software outcomes and then becomes a central source of work and truth seems the most viable solution
Never a better time to be a @salesforce #oem partner! Thanks @Benioff and team
The companies truly innovating with AI do something different from their peers.
Theyโre building AI capabilities that reshape products, processes and operations. The advantage isnโt the techโitโs how fast they apply it to business problems at scale. https://t.co/auDe8wKNfo
The companies truly innovating with AI do something different from their peers.
Theyโre building AI capabilities that reshape products, processes and operations. The advantage isnโt the techโitโs how fast they apply it to business problems at scale. https://t.co/auDe8wKNfo
Guess where I am ๐
Boston for @IBM Think 2026 - and the theme says it all: Win the agentic AI race.
Agentic AI + data + automation + hybrid cloud = how work actually gets done (at scale)
And yesโฆquantum ๐
Follow @BevEve & I live!
#IBMPartner#Think2026#AI#AgenticAI
@levie This seems like a very manageable and viable solution to tech pricing
Prices will be far less for agent access and Iโll go out on a limb and say that there may be a middle layer of reduced access to traditional SaaS and AI for a user who needs less features and access because of what his agents are doing headless
@tomburtonsb thoughts
SBA just put out an RFI for a potential grant program.
They're asking the public to identify supply chain gaps and choke points that, if unlocked, would rapidly expand domestic production and national resilience.
Tell them, and likely the other agencies watching, where.
Also tell your friends. Comments due May 18, 2026.
https://t.co/ReY4wAAqiL
Small businesses are the backbone of this country. H.R. 1 created a permanent, pro-growth tax code that allows small manufacturers to make greater investments in their shop floors and communities.@MariaBartiromo@MorningsMaria
Uncertainty is constant. Shifting demand, rising costs, and tighter planning cycles make confident decisions harder. ITR Insider helps leaders anticipate whatโs next and then act with clarity. Explore what it can do for your strategy: https://t.co/lMKfr2cqER
Great chat on yesterdays show about whats next with tariffs and what happens if you get stranded in Europe in 8 weeks if jet fuel runs out! https://t.co/7JbuEmZY8R
Our industry is evolving by the minute, and with over 400,000 open jobs on our shop floors, we need more people, not fewerโwith more skills, not lessโfrom across our great country and from beyond our borders.
Thatโs why we are proud to support @RepSmuckerโs legislation.
By making sure our nationโs immigration system matches the needs and ambitions of Americaโs manufacturers, the Essential Workers for American Advancement Act gets it right. This legislation will drive even more skilled workers to our shop floors. It will make manufacturers across our country even more innovative and even more productive.
Thatโs the kind of immigration reform our nation needs.
https://t.co/Oo9OrjaAlV
This week on TrendsTalk, ITR Economist and Speaker Taylor St. Germain breaks down how AI is reshaping the labor market and why white-collar industries are seeing a different impact than blue-collar sectors. https://t.co/EdzlaseaOL