Andrew Hutton

Founded @DayOneD1. Used to build startups @Human_Ventures. Now I help founders go 0-1 with Market Fit. Also manage strip malls

[Andrew Hutton @AWHutton]

@JamesonCamp @thatguybg @microHQ Forward me that email?

[Velocity @Watch_Velocity]

Hollywood spent $100M+ and years to make The Social Network, WeCrashed, SuperPumped.

they're too slow.

introducing Velocity.
legendary tech stories, shipped fast with AI.

first drop: Twitter Wars

which company should be next?

[Andrew Hutton @AWHutton]

@JamesonCamp Yeah man, that’s super valid - I probably underestimate the power of a custom, highly thought through pitch and email

[Andrew Hutton @AWHutton]

@JamesonCamp If I don’t have the infra to move faster with AI, so that’s where I’m trying to go. I need to get more fluent.

[Andrew Hutton @AWHutton]

@JamesonCamp I’m starting to move faster and get more AI native myself… just adding AI into steps, that I’ll then turn into semi deterministic/semi AI workflows

My original thought, about things moving fast for early stage and over investing in workflow slows you down… that only holds

[Andrew Hutton @AWHutton]

@JamesonCamp I know, we’re way overdue…

And I’m definitely just coming up the learning curve, mostly in the area where the more I learn, the more I realize I don’t know… so I’d assume I don’t have it right : )

[Andrew Hutton @AWHutton]

@JamesonCamp And by the time you’ve perfected the prompt and inputs to get your output right, things change. It’s a constant effort to keep the AI pointed in the right direction, and often slows down iteration

It’s gonna happen but I haven’t cracked it yet

[Andrew Hutton @AWHutton]

@JamesonCamp So I’m living in this world… a lot of folks I work with don’t trust AI to write custom outbound for them that sounds real / is accurate and relevant, much less create a whole pitch - and I mostly agree

[Andrew Hutton @AWHutton]

This is dumb, all these predictions are so shallow

[Citrini @citrini]

JUNE 2028.

The S&P is down 38% from its highs. Unemployment just printed 10.2%. Private credit is unraveling. Prime mortgages are cracking. AI didn’t disappoint. It exceeded every expectation.

What happened?​​​​​​​​​​​​​​​​

https://t.co/JzzwCrbJgS

[Andrew Hutton @AWHutton]

@sweatystartup @TheSalonDon It is as simple as calories in, calories out.

What you’re saying is that the “calories out” side of the equation isn’t static - that when you eat, macros, etc affect your BMR, and thus your “calories out”.

That’s helpful - but doesn’t change the equation

[Andrew Hutton @AWHutton]

You know what… all the outbound email gurus on here always talk about “clients” and they’re telling on themselves - they’re just selling to the next struggling agency all the way down

Who’s doing outbound for startups in a way that actually works for enterprise sales?

[Andrew Hutton @AWHutton]

@joshchapmn @Trace_Cohen Where have you been on my timeline

[Andrew Hutton @AWHutton]

lol

[Mitchell — Stealth Offers @MitchellKeller_]

We start every client on cold email.

Not LinkedIn DMs.
Not cold calls.
Not ads.

Cold email first. Always.

Here's why.

The problem:

LinkedIn has reputation risk. If you test bad messaging on LinkedIn, your personal brand takes the hit. Your connections see it. Your prospects remember it. There's no reset button.

Cold email is anonymous. You can test 10 different positioning angles in a week. The ones that fail disappear. The ones that work become your foundation.

What makes it worse:

Most teams test messaging on the channel that matters most. They run experiments on LinkedIn—where their CEO's face is attached to every message.

Then they wonder why sales feels risky.

The fix:

Use cold email as your messaging lab.

People are painfully honest in email replies. They'll tell you to F off if they don't like your angle. That honesty is data. It tells you exactly what your market thinks.

Once you find what works—the situations that resonate, the language that lands—you graduate to LinkedIn with confidence.

But here's the thing: LinkedIn is a complement, not a replacement.

More people have email addresses than LinkedIn profiles. You can reach your entire market faster through email. And you're not outsourcing your thinking to a black box like ads—you know exactly who replied and what they said.

Plus, LinkedIn has friction email doesn't.

On average, only 40% of people accept connection requests. That means 60% of your outreach never even lands. And without content backing up your profile, LinkedIn doesn't convert as well anyway.

The sequence that works:

1. Test messaging on cold email (low risk, precise targeting, fast learning)
2. Find the positioning that resonates
3. Scale through LinkedIn with proven language + content

Stop testing on channels where failure has consequences.

Start where failure is free.

[Andrew Hutton @AWHutton]

@JamesonCamp We tried to build a function to do this for big enterprise orgs like Goldman Sachs when I was at Human Ventures, there’s a long tradition of creating top tier content at places like Amex and Michelin - everyone should do it

[Andrew Hutton @AWHutton]

@thesamparr Pick a host and then have @HurwitzJake run it with Thursday Labs

[Andrew Hutton @AWHutton]

But what if it’s $40k and you work 4 days a week?

At that point, it’s a different question - is it worth the added complexity and stress to now manage people, all for lower margins and a chance at scaling

[Nick Abraham @NickAbraham12]

"We're at $30K/month with 85% margins!"

My brother in Christ

You work 87 hours/week.
You haven't seen sunlight in 6 days.
Your family and friends are concerned.

Give up some margin and get back your sanity.

[Andrew Hutton @AWHutton]

@NickAbraham12 But they need 20 leads (at 5%) to get that one customer… so they could be going for 6-7 months before breaking through (and then of course there insanely ROI positive). How do you get them to be patient?

[Andrew Hutton @AWHutton]

@paolo_scales Yo let me in!

[Andrew Hutton @AWHutton]

He’s not wrong…

Just add outbound on top of this - warm to folks who engage, cold to everyone else in ICP

[Cody Schneider @codyschneider]

if you're a b2b founder just read this

paid ads

pixel everyone who touches the site

remarketing across all channels

email nurture

newsletter weekly product update

podcast interviewing target customers

clips for social

send podcast to newsletter

SEO for bottom of funnel keywords

that is all the marketing you have to do and that covers basically every channel