Jake Hurwitz

I produce podcasts for hyper growth founders and VCs, host The Optimist, a podcast about men’s mental health, and am constantly playing outside.

[Jake Hurwitz @HurwitzJake]

The ideal clips posting strategy as of spring 2026 (save this and send it to your social media person)

@jbaerofficial runs @Overlap_AI
, the platform powering always-on clip distribution for the top podcast networks. I run @thursday_labs, a network of 70+ shows using the same playbook. We sat down to share the best way to grow a show on social using clips:

> Instagram: ramp from 10 to 40/day

> TikTok: 2-3/day, hard cap at 12

> YouTube: 2-3 shorts + 1 mid-form

> Facebook: 10/day (most underrated)

> X: 2-3/day

> LinkedIn: 3/week, only 1 video

Heavy volume is the strategy when calibrated to each platform.

Note that every platform punishes new accounts for going too hard too soon.

Full breakdown in the carousel. Episode of our new limited series, The Podcast Podcast, drops soon.

Follow me and Jonathan Baer to watch it.

Hope this helps!

[Jake Hurwitz @HurwitzJake]

@packyM Thanks for the share! We’re excited about this one

[Jake Hurwitz @HurwitzJake]

I’ve been doing a deep dive on @a16z’s New Media push. Most people are talking about it like it’s a branding play, but they’re completely missing the point.

What a16z actually built is a media operating system, the same way they build engineering platforms, recruiting machines, or GTM playbooks.

That distinction matters because most VC funds trying to “do content” right now are copying the outputs instead of copying the thinking.

That’s why so much VC content feels like noise.

Here’s what a16z did that most people missed:

1.They separated media from marketing.

Most firms treat content like promotion, but a16z treats it like a product. Their goal is to educate you, NOT to convert you.

2. They built around practitioners, not partners.

Most VC podcasts share the partner’s POVs, putting the firm at the center.

a16z built a platform for operators, specialists, and people actually doing the work. That’s why their content feels useful instead of performative.

They don’t ask, “How do we sound smart?” They ask, “Who actually knows this better than anyone else?”

3. They’re designing for longevity instead of virality

Most VC podcasters just want to go viral.

a16z cares about replayability, search, and long-tail relevance. Their best content ages well, it gets referenced, and it becomes canonical. That’s why it feels less flashy and more durable.

Here’s the part that’s actually brilliant:

They’re using media to pre-train the market. By the time a founder gets to them, they’ve often already consumed the content, internalized the frameworks, and understood their POV.

So conversations start ahead of baseline. That way, media becomes leverage (not exposure).

Obviously a lot of funds are already trying to copy this strategy.

They’ll start podcasts, post clips, and interview founders, and it won’t work (bc they’re copying formats, aesthetics, and platforms, instead of copying intent and systems).

SO here’s how smaller VC funds should actually think about this:

1. Stop asking “what should we post?” And start asking “what does our market need to understand better?” Pick one lane, one problem, and one audience. Then own it.

2. Build around a sharp POV. Stand for something (and against something). Not: “founder journeys”, “tech trends”, or “investing insights”, but rather: “how this actually works”, “what no one tells you about this stage” or “the decisions that matter here”. Specific beats generic every time.

3. Optimize for depth > scale.

You don’t need millions of views. You need the right 5,000 people, repeated exposure, and trust over time. A show that five founders binge, three operators reference, and one LP respects is worth more than a viral clip with no signal. Trust me.

And no, a16z isn’t winning because they have the budget. They’re winning because they treat media like infrastructure.

__

Shoutout to @eriktorenberg , Brent Liang and team for their work here and for setting the bar in the industry!

[Jake Hurwitz @HurwitzJake]

If you don’t have a King’s Counsel, build one. Your future self will thank you.

Share this with a man who needs to start his circle.

[Jake Hurwitz @HurwitzJake]

If you’re a man without a real inner circle, read this twice:

Your life will rise or fall based on the men you surround yourself with.

I built a framework to help you choose wisely. It’s called The King’s Counsel and it’s changed my life.

Here’s how to build your own:

[Jake Hurwitz @HurwitzJake]

When you have one: