Aashiya Goyal

All of us could take a lesson from the weather— it pays no attention to criticism.

[Aashiya Goyal @Aashiyagoyal]

https://t.co/h1kcYcelgy

[Noel Ceta @noelcetaSEO]

Added lazy loading to all images.

PageSpeed score went from 65 to 92.
Should be great for SEO, right?

Wrong.

Traffic dropped 20%.

LCP (Largest Contentful Paint) went from 1.8s to 4.2s.

The problem? Lazy loaded the hero image.

Here's how to lazy load without killing SEO: 🧵👇

[Aashiya Goyal @Aashiyagoyal]

@mikefutia Reels

[Brodie Clark @brodieseo]

Psst... quite possibly SEO play of the year here, given Google is now ranking ChatGPT extremely high.

Traffic skyrocketed recently, directed at Custom GPTs. Ranking high for "logo creator", "cover letter generator", "math solver" etc.

Massive opportunity to rank a Custom GPT 👀

[Glenn Gabe @glenngabe]

One of the biggest HCU(X) surges I have seen so far with the June 2025 core update (and the post-core update volatility). Nearly back to where it was before the September 2023 HCU(X).

[Aashiya Goyal @Aashiyagoyal]

As if AI Overviews weren’t painful enough for websites, now in non-English locales, the blue links open Google Translated pages that go to non-HTTPS sites and ask users to log in. Truly miserable. 🤷‍♀️
#GoogleIO #GoogleAI

[Mic King @VeryWellVersed]

This AIO usability study is absolutely amazing work from @Kevin_Indig.

https://t.co/6UjQEAvxh4

You should read it, but one of the most compelling validations is that younger folks prefer AIOs. Older folks prefer classic organic.

[Glenn Gabe @glenngabe]

Yep, I have seen this too. AIOs surged with the March 2025 core update -> AI Overviews Have Doubled (25M AIOs Analyzed)

"The total number of AI Overviews grew by 116% between March 12th (pre-update) and May 6th, according to our database."

And: "Reddit now appears in 5.5% of AI Overviews". https://t.co/TPhyu7qwYp

[Aleyda Solis 🕊️ @aleyda]

Google is getting ready to replace the traditional search results page with a conversational, personalised, AI-powered experience: AI Mode - A comprehensive analysis and prediction by @gfiorelli1 👇 going through:

* The signs
* What could be a map of the search journey?
* Gemini Memory + Contextualization + Hyper personalisation, and the risk of the “search echo chamber”
* Search Features likely to be integrated or rebuilt inside AI Mode
* The measuring problem: current metrics don’t map to AI Mode / AI Search
* AI Mode is the natural evolution of Google Search

Read: https://t.co/OOIhT0Z0rt

[Glenn Gabe @glenngabe]

AIO prevalence has now surpassed 20%. It has been creeping up over the past several months, but this is the first time I have seen Ziptie report higher than 20%.

Checking by vertical, I see ecommerce and real estate surged a bit. Just a heads-up as AIOs continue to expand. And of course, we have AI Mode out there now, which could replace AIOs at some point (IMO). Stay tuned.

[Lily Ray 😏 @lilyraynyc]

Fun fact: turning Instagram stories/posts into Reels can help the video appear as a "Short Video" in Google's results.

[Lily Ray 😏 @lilyraynyc]

After 1.5 years of major visibility surges for thousands of forums, I am seeing early signs of major drops among some forum sites..

This is a small sample, but a pretty clear trend IMO.

[Aashiya Goyal @Aashiyagoyal]

It's 2025 India has moved to quick commerce, and then there is @flipkartsupport taking an age to deliver the replacement of a FAKE product from 15 days. Not sure, if we should cry about pathetic speed or about delivering fake hair care products. @jagograhakjago

[Aashiya Goyal @Aashiyagoyal]

@lilyraynyc @sistrix Perfectly aligns with Google's new mission to sweep Informational websites from the search results, as they now have AI to serve this purpose.

[Aashiya Goyal @Aashiyagoyal]

@lilyraynyc @Similarweb Could be AI overviews. These websites have got massive coverage as Google began testing AI Overviews in the wild for a subset of users in March 2024.

[Aashiya Goyal @Aashiyagoyal]

Google API leak? Feels like a conspiracy to curb the AI overviews chaos. Well played, Google... but please, fix this mess! #AIO #GoogleConspiracy #searchengineoptimization #seo #api #LEAK

[anand mahindra @anandmahindra]

ChatGPT4o
This may be termed melodramatic

But just as when people witnessed the invention of the light bulb & the locomotive,

We may be getting a ringside view of a new technology that will enable us to take a giant leap in productivity

Amazing

[Aashiya Goyal @Aashiyagoyal]

@glenngabe Is there any fashion/beauty and entertainment website in this set of 380 HCU affected websites..

[Aashiya Goyal @Aashiyagoyal]

@gaganghotra_ Google has not completely wiped off https://t.co/9y0njzweYh yet. Having 17M organic traffic is still a big deal.

[Aashiya Goyal @Aashiyagoyal]

Disaster loading ⏳

[Madni Aghadi @hey_madni]

🚨 Big AI news:

OpenAI just introduced Voice Engine.

This is literally a ChatGPT for Voice Technology

Here's everything you need to stay ahead of the curve: 🧵 👇