WAIT… HOLD ON. HOLD ON. (drinks water)
₦2 BILLION WORTH OF SHARES??? In Nigeria? Not possible.
Nah. Not in Nigeria!
I’m honestly gobsmacked.
What you’re about to read next is not normal.
This will utterly shock you.
So just a few days ago, I made a post about how Alhaji Abdul Samad Rabiu gave out ₦30 BILLION to his employees.
And I truly thought that was the peak.
Then something interesting happened. One of his employees (I guess) sent me a DM and casually said,
“Oga, he has been doing this for years.”
He mentioned 2021, that Alhaji Abdul Samad Rabiu had given out shares.
I was impressed.
I really was.
But my schedule over the week didn’t give me room to properly dig in.
So this morning, I deliberately took that journey, to verify, understand, and get context.
And BOOM 💥
There it was.
The grand story.
Waiting like a bo*mb ready to explode.
₦2 BILLION worth of shares.
Let me say that again.
₦2 BILLION worth of shares given to employees.
Not company shares.
But from his personal shareholding, given to long-standing employees of BUA.
ARE. YOU. KIDDING. ME?
What?!
In Nigeria??
In a country where many employees are treated as expendable.
Where loyalty is often repaid with silence.
Where some CEOs delay salaries or say, “manage till next quarter.”
How did a story like this not go mainstream?
I mean, how do stories like this not dominate our public conversations?
This was four years ago.
We were all active on social media.
How did this news not trend?
How did we miss such grace-filled, human, deeply intentional leadership examples?
How?
Now let me give you context, because this one ehn… e sweet die.
A timeline of what this man has done in the last 4–5 years:
2021
₦2 BILLION.
Not profit sharing.
Not promises.
Actual share bonus given to BUA Cement employees, from his personal shareholding, to say “thank you” for standing strong through COVID.
This is phenomenal.
February 2024
In the middle of inflation, naira wahala, and cost-of-living pressure… BOOM! 50% salary increase across the entire BUA Group, permanent and contract staff included.
Who does that in this economy?
December 2025
At the BUA Night of Excellence and Long Service Awards, this man said, “Let’s go bigger.”
₦30BG
Sorry ₦30 BILLION CASH shared among 1,768 long-serving employees.
Some people went home with up to ₦1 BILLION EACH.
Billion o.
Not million.
Nah… this is PHEEENOOOMEEENALLLL.
This is wild, intentional, and deeply human leadership.
This is not CSR.
This is not branding.
This is not “let’s trend on social media.”
This is leadership with conscience, memory, and gratitude.
Honestly, I really love this.
This is our own Business and Leadership Stories.
At a time I’m championing the need for us to tell our own African/Nigerian Business and Leadership stories of those building African industrialisation, these stories are showing up.
For those of us raising the next generation of Nigerian entrepreneurs, this matters.
Because nations are not built only by policies, they are built by examples.
This is another story a generation needs to hear.
And this is my purpose.
I'll officially launch our podcast / media brand in 2026.
Stories like this must be documented, told, and preserved, not just scandals, outrage, and noise.
These are the stories that shape culture.
Previous penalty disallowances for “double touches” in recent years went by with almost no reaction.
But now UEFA will take to FIFA about changing the rule 😁.
📹Jose Munuera Montero vs Real Madrid - MOTM ⭐️⭐️⭐️⭐️⭐️
✅ 3+ penalties not given
✅Mbappe punched in the chest
✅Vini Jr. slapped in the face
✅Mbappe elbowed in the face
✅Jude Bellingham red card
✅ Ancelotti booked for asking a review
✅Fran pushed
https://t.co/PsZm8w5yhJ
Cleaner air, cleaner environment.
Abdulrahman (HSE) shares how our dust collectors are cementing a cleaner future, one breath at a time.
Comment 'Hi' if you know, you'll have a productive week ahead.
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We wish you many more years of happiness, good health, and greater successes as you drive the global expansion of our dear organization.
Happy Birthday, Sir!
#BUAGroup#UnlockingOpportunitiesHappy