@cleaacreative Most brands focus on acquiring the next customer and forget the ones they just paid to acquire. Retention should start before the next ad campaign.
@oliverkenyon This is a great reminder that better UX isn't always more visual. Sometimes one clear sentence removes more buying friction than an entire row of images.
@bronnybuilds The interesting part is understanding how GMV Max allocates spend, not just pushing more creatives. More volume doesn't always mean better profitability.
@maxwellcopy The real skill isnโt using all 7 principles. Itโs knowing which psychological trigger fits the customerโs mindset at each stage of the buying journey.
If customers aren't clicking, don't assume you need a longer flow.
The problem might be the message itself.
Make the value clear, address a customer objection and give them one obvious next step.
Fix what isn't working before adding more.
A flow nobody clicks doesn't need more emails.
It needs a better reason for someone to click.
Before adding more emails, look at the message, offer and CTA. Are they giving customers a reason to take the next step?
Email design I created for @lyfefuel
The goal was to make the product feel easy to understand and use.
I used a simple 3-step breakdown to explain how to prepare the shake, added helpful tips for different needs, and brought the product back into focus with a clear CTA
@cleaacreative It's a very clean and impressive email but you can make a few changes in the hero section. Plus the ingredient section can be a little shorter. Don't go into too much detail. People don't care. Unfortunately if you have it on the website, it's just good
@Ecomvikings The biggest shift is realizing your starting point doesn't have to define your future. Ecom isn't easy but stories like this prove what's possible with persistence.
@markdmei Sometimes less design creates more connection. A plain text email feels like a conversation, not another marketing campaign. That's what makes it powerful.
@maxwellcopy The psychology is what makes this interesting. People don't just want a discount they want the feeling of winning one. That small shift can change how they engage.
Get the basics right before increasing volume
1. Send to your most engaged subscribers first.
2. Suppress profiles that haven't engaged in months.
3. Increase sending volume gradually.
Don't suddenly triple your sends and expect inbox providers to trust you.
Black Friday won't fix your email deliverability.
If your emails are already landing in spam, sending more campaigns on November 27 won't solve the problem.
Check your inbox placement before BFCM starts.
Email design for Switch Sleep
Instead of just selling the product, this email shows customers how to build an evening routine around it. Clear steps, product education and flavour options make it easier to understand how to use the product and get started.
@umzrs Your biggest Black Friday mistake could happen before Black Friday even starts. Protecting deliverability is just as important as getting the offer right.
@emaildeepdive I like the second design that has a little attraction in the hero section. I just love it. The third one also has a similar contrast, which is its attraction. The first one's more decent but simple and clean but the second and third are attractive.
@oliverkenyon Most brands have the right sections. They just put them in the wrong order. Show people why they should trust you before asking them to care about your brand story.