AbovetheHustle

Defend Yourself. It’s time to fight back, Above the Hustle is built on the belief that lasting success doesn't come from chasing the latest growth hack.

[AbovetheHustle @AbovetheHustle1]

You don’t need more data. You need more #courage. When you optimize for easy metrics, you risk losing what creates lasting #value: #trust, #relevance, connection, reputation, and originality. When #marketing loses its soul, it loses its human impact. https://t.co/DnqeNsqKup #CEOs

[AbovetheHustle @AbovetheHustle1]

Battle Strategists are leaders who can maneuver, adapt, and think strategically in a constantly changing market. #Leadership isn’t about constantly following the new thing; it’s about recognizing what's important, understanding what has and hasn’t changed. https://t.co/bJinVj82s0

[AbovetheHustle @AbovetheHustle1]

This is for #creatives ready to Fight Back. No recycled, #hustle-for-hustle’s-sake shit. Learn the #strategy to out-think, not out-spend, the #competition. Think sharper. Lead with confidence. Create work that moves the market. Welcome to Above the Hustle. https://t.co/2uUahGwRRA

[AbovetheHustle @AbovetheHustle1]

Build your Authority. Drive influence. Increase trust. You’ll learn what to do when a stakeholder meeting erupts over creative that confronts the tobacco industry’s racial targeting. I’ll show you how strategy and human psychology can keep you focused and composed under pressure.

[AbovetheHustle @AbovetheHustle1]

This story really happened, and it’s a great lesson in how to prepare for a #creative presentation. Unveiling an idea requires mastering the fundamentals of showing a creative concept is on #strategy. The goal is #confidence and #trust. I’ll share the full story soon. Stay tuned.

[AbovetheHustle @AbovetheHustle1]

A CMO pitches a new #campaign for a top #NBA franchise; she landed an #award-winning NYC artist who did work for the Olympics and ESPN. She hyped the concept and artist. As she unveiled the work, the President stood up, said, “My kids can do that,” and walked out. What do you do?

[AbovetheHustle @AbovetheHustle1]

This is a true story, the outcome may surprise you. What happened next change the campaign; it reshaped the #BrandIdentity/credibility and fundamentally shifted how I think about truth, audiences and the craft of #MarketingSuccess. I’ll share the full story soon; stay tuned. #CMO

[AbovetheHustle @AbovetheHustle1]

An anti‑tobacco #campaign calls out the industry’s targeting of communities of color. When #stakeholders rebel, the #CEO faces a defining moment. This turns the spotlight on #strategy, mission, and #courage. What would you do: stand behind the #truth, or back down under pressure?

[AbovetheHustle @AbovetheHustle1]

A CMO pitches a new #campaign for a top #NBA franchise; she landed an #award-winning NYC artist who did work for the Olympics and ESPN. She hyped the concept and artist. As she unveiled the work, the President stood up, said, “My kids can do that,” and walked out. What do you do?

[AbovetheHustle @AbovetheHustle1]

An anti‑tobacco #campaign calls out the industry’s targeting of communities of color. When #stakeholders rebel, the #CEO faces a defining moment. This turns the spotlight on #strategy, mission, and #courage. What would you do: stand behind the #truth, or back down under pressure?

[AbovetheHustle @AbovetheHustle1]

Menthol cigarettes have a horrific toll on the Black community. And it's no accident. It's a conspiracy to use deceptive and even illegal practices to sell additive menthol brands to our children. Hear the real story. @WAATPNTalk #NoMentholSunday https://t.co/2n2zvAn0U0 #Quit2Day

[AbovetheHustle @AbovetheHustle1]

Celebrate #MinorityHealthMonth by telling the legacy of The Tuskegee Study. #Health disparities are rooted in distrust and racism in #healthcare. We’ve heard about the tragedy of the untreated Syphilis experiment. Hear from those who know the story. https://t.co/pAAK0jRDFD

[AbovetheHustle @AbovetheHustle1]

False healthcare information is flooding our communities. This is hurting the well-being of our people. Social media is NOT a credible source of health information. Guard against fake news and learn how to Truth Check your timeline. Click here to register. https://t.co/F32Xm0tQ4d

[AbovetheHustle @AbovetheHustle1]

Social media is great for friends and celebrity #news, but not #healthcare information. SM is a major source of #misinformation. Learn how to Truth Check your timeline. With a simple click https://t.co/F32Xm0tQ4d you can test your #knowledge and become a #TruthCheck Champion.

[AbovetheHustle @AbovetheHustle1]

Data shows the most popular #news source for Millennials is social media, 43% getting their daily news from social networks. Let's be honest #socialmedia is not a #trusted news source. Learn to verify by truth checking. Visit https://t.co/2OhIJOQ0FN https://t.co/AB2tHFWRa8

[AbovetheHustle @AbovetheHustle1]

#misinformation is harmful to everyone. Don’t let fake news keep you from getting #vaccinated. Black folks are dying from #COVID19 at high rates. Be empower and #TruthCheck. Truth checking will help you discern fake news and get the #FactsFirst. Visit https://t.co/HFKNqazoWT

[AbovetheHustle @AbovetheHustle1]

#Misinformation is a strategy by groups of people to influence other groups of people. WHY? #COVID vaccines have been politically high jacked, it's less about #health and more about #political advantage. The Black community must focus on health. Be smart, get the facts. #Truth

[AbovetheHustle @AbovetheHustle1]

Black #health professionals encourage everyone to get the facts. When so much wrong information is readily available, it’s a huge challenge to separate Myths vs. Facts. Avoid #misinformation by doing your #research to understand the #COVID19 #vaccines. https://t.co/YaP3oQKA0A

[AbovetheHustle @AbovetheHustle1]

Indiana continues to see exceptionally high numbers of #COVID-19 patients in all 16 of its hospitals. What causes a virus to change to a new #variant? Why does getting #vaccinated matter? Get the answered you need. Get the facts to make good decisions. https://t.co/E0mY327QkB

[AbovetheHustle @AbovetheHustle1]

#COVID #vaccines are complex and we know the Black/Brown people have a lack of trust in #healthcare and government leaders. You can get the #facts for yourself. It will take a little work and #research, but this crisis is too important. Get the facts. https://t.co/M1i08VTqD3

[AbovetheHustle @AbovetheHustle1]

Are you aware of #COVID Long-Haulers? It means lasting symptoms, including fatigue, chronic pain, brain fog, shortness of breath. Get the facts and make good health decisions. Listen to Monique’s story. https://t.co/JDPHDar15R https://t.co/EG7XTO9ynS @ResolveTSL @Marion_Health

[AbovetheHustle @AbovetheHustle1]

Give yourself a chance to beat COVID at its own game. Take Your Shot. @MarionHealthInd https://t.co/GU1QfCA41H @ResolveTSL @NCDCgov @gavi

[AbovetheHustle @AbovetheHustle1]

You probably never viewed #vaccinations in terms of playing sports. The first step for a professional athlete is to get all the facts on your opponent & how to win; next, you train and practice. It’s an interesting thought. Be a pro, get #COVID facts. https://t.co/zoGTJKOgiU