Ace Gucela ♠️

Writing web content that increases revenue | Tweets on marketing, productivity & startups | Aspiring content creator

[Ace Gucela ♠️ @Ace_Gucela]

A good way to write high quality content fast. How? Don't overthink the first draft. You will edit it anyhow.

[Erica Schneider @ericasmyname]

The most common question I ask during editing & Content Sparring 🥊sessions: “What do you mean by this?” Turns out, there’s a reason why we struggle to say what we mean in draft 1:

As we're typing, we're still thinking through what we want to say as we say it. That’s because writing is thinking in real time.

Our words at this stage are simply placeholders for unfinished thoughts.

Let that sink in.

As you type, your thoughts are not fully realized.

This is why our first drafts often collapse under scrutiny.

I mean, DUH!

This phenomenon is called The Interpretation Gap.

Let me give you an example:

🔴 Original sentence

"Capture readers’ attention and inspire them in ways they didn’t know were possible.”

❓My questions

"What do you mean by 'in ways they didn’t know were possible'? What are the real outcomes here? The jobs to be done?

🔶 The first edit

"Capture readers' attention in a way that provokes thought, starts new conversations, and changes minds."

💭 My thoughts

That's much better. You've gotten specific about the outcomes. But why do these outcomes matter? What's the point of provoking thought? Changing minds? What's the deeper point?

✅ The final edit

"Capture readers' attention in a way that provokes thought, starts new conversations, and changes minds. When you create anti-generic content that's actually interesting to read, you build credibility and turn skeptical readers into loyal fans."

🎉 The result

We now have a sentence that's specific, says what we mean, and ties benefits to outcomes. Boom.

PSA: Edit your damn work. Otherwise, you are not saying what you think you are saying.

PS. I wrote about this in my newsletter "Cut the Fluff" this week. If you're not already on it, subscribe, cuz even if you follow me you won't see all my LinkedIn posts. But if you're on my newsletter, you'll never miss these lessons.

Click "Hit publish with confidence" on my profile to hop on the email ride.

[Ace Gucela ♠️ @Ace_Gucela]

@ericasmyname Great input. This provided me with a concrete way of going through my initial drafts and also encouraged me to just write what's in my head. After all, I'd have a chance to edit it.

[Ace Gucela ♠️ @Ace_Gucela]

About to try something new. There's that familiar excited yet apprehensive feeling.

[Ace Gucela ♠️ @Ace_Gucela]

Just joined the Full Stack Writer Waitlist!

Excited to master the 7 skills to build a 7-figure writing business from @dickiebush & @Nicolascole77.

Click the link below to join hundreds of other writers ↓

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[Ace Gucela ♠️ @Ace_Gucela]

Back on Twitter and seeing so much changes. What's with the big X? 😅

[Ace Gucela ♠️ @Ace_Gucela]

Twitter friends - it's election season in the Philippines and it's a tough one. Please excuse any random political support tweets (or likes) from my profile. Will keep it to a minimum. 🤞

[Ace Gucela ♠️ @Ace_Gucela]

That moment you knew your site + optimized profile were actually working despite xxx things. 😇 Time to fix the bugs! 🐞

[Ace Gucela ♠️ @Ace_Gucela]

@kylekrzeski Well done! 👏👏👏

[Ace Gucela ♠️ @Ace_Gucela]

@jdnoc 👌 Learning should never stop at school. In fact, graduating is just the beginning of a lifelong learning.

[Ace Gucela ♠️ @Ace_Gucela]

Resuming Twitter and saw a lot has happened in the past months. 👋

[Ace Gucela ♠️ @Ace_Gucela]

@sharthok_c We're fortunate to be living in an age where it's alright to pursue things we're passionate about vs pursuing things just because it's the norm

[Jastmeeh @IamJoephine]

She has these qualities, therefore I believe on her capacity to lead #LabanLeni2022

[Ace Gucela ♠️ @Ace_Gucela]

@sharthok_c Totally! Just because everyone is on it doesn't mean you have to be to.

[Ace Gucela ♠️ @Ace_Gucela]

Business Fundamentals 101: Solve people's problems.

Whatever product or service you create, as long as it solves someone's problems, then you're in business.

[Ace Gucela ♠️ @Ace_Gucela]

@AlexAndBooks_ I know some of the books here and I absolutely love them. Congrats on 50k!

[Ace Gucela ♠️ @Ace_Gucela]

Slow but steady wins the race

[Dan Go @CoachDanGo]

Chasing the next shiney object leads to zero results.

Boring consistency usually wins the game.

[Ace Gucela ♠️ @Ace_Gucela]

@eveningloop Even on Twitter, I have to pull hard stops when I see myself just scrolling and reading tweets without engaging.

That's my cue that I'm mindlessly wasting time no matter how well-curated my feed is.

[Ace Gucela ♠️ @Ace_Gucela]

@dagorenouf @MeetKevon 🙌 to what's HEALTHY for you...

[Ace Gucela ♠️ @Ace_Gucela]

@MeetKevon I keep myself accountable to a group of people. Knowing I have to "report" weekly progress pushes me to accomplish what I said I will do.

[Ace Gucela ♠️ @Ace_Gucela]

Underrated productivity hack: take a break & rest.

Being busy ≠ productivity

We become more productive when we take ample time to rest.