Jeremy Edwards

We offer creative & strategic (subscription & bespoke) intelligence to agencies, brands & rights owners to fuel game-changing sports & sponsorship marketing.

[Jeremy Edwards @activative]

Ahead of the starter's pistol, we look at how the world's broadcasters are promoting their #Paris2024 #Olympics & #Paralympics programming - check out some of the key tactics and standout campaigns https://t.co/th41v4g804

[Jeremy Edwards @activative]

@belfastcity_air Please register me for flight updates on flight EI3639 on 2025/06/02 19:55 GMT+01:00 RSRC:101

[European Sponsorship Association (ESA) @EuropSponsAssoc]

📢 1 WEEK TO GO 📢

Germany ⚽⚽⚽⚽⚽
Spain ⚽⚽⚽
Belgium 0️⃣

But who's winning the battle of the #brands at #Euro2024?

📅 Tues 25 June
⏰ 09:00 BST / 10:00 CEST
🎟 https://t.co/Fg2i9SPbzC

#sponsorship #ESAwebinar #webinar #expertise #football

[Jeremy Edwards @activative]

From sponsors and retailers, to sports marketers and ambush advertisers, sports marketers are leveraging #euro2024 via the red hot stadium-to-street fashion trend focused on 1980s & 1990s British football culture #blokecore. We showcase the standout work https://t.co/th41v4g804

[Jeremy Edwards @activative]

Our #WeeklyHighlights includes our 'Campaign Of The Week' @elfcosmetics #Indy500 'Lip Oil Change' with @katherinelegge + @DaleCoyneRacing + @D1A + @BRANDed, a @Wrexham_AFC sponsor 'Showcase Of The Week' & explores how 'bots' are used in sports marketing - https://t.co/D2XpP7cvWH

[Jeremy Edwards @activative]

Thursday's Daily Drop of new #SportsMarketing includes @lidl 'We're On Your Team' #Euro2024, @Heineken Peru + @ChampionsLeague + @Ogilvy Entel Stunt, @2degreesmobile + @SuperRugbyNZ + @TBWANZ 'TikTok Final' & @PrimeVideoAUNZ + @ICC + @LeoBurnett #ItsOn! - https://t.co/dnBRihyQWa

[European Sponsorship Association (ESA) @EuropSponsAssoc]

⚽ EURO 2024 WEBINAR ⚽

Join us mid-tournament as we take a look at the great and the good (and not so good) of #EURO2024 #sponsorship

📅 Tues 25 June
⏰ 09:00 BST (10:00 CEST)
ℹ https://t.co/1Q84K9gFWz
🎟 https://t.co/Rmj8s5WvXM

#ESAwebinar

[Jeremy Edwards @activative]

The week's first Daily Drop showcases notable new #SportsMarketing campaigns like @irnbru + @TheLeith #WeCan, @Olympics + @Deloitte + @DeloitteDigital #TheFirstEffect, @StateFarm + @ESPN #InnerBaller & @rebelsport + @StanleySt #ItAllStartsHere - https://t.co/QHH3mUiIoF

[Jeremy Edwards @activative]

Friday's 'Weekly Highlights' features @newbalance #GreyDays as Campaign Of The Week, while our #mentalhealthawrenessweek Showcase amplifies our favourite sports-led mental health campaigns and this week's Trend spotlights @NFL schedule release spots - https://t.co/KM8JRTIW5I

[Jeremy Edwards @activative]

Wednesday #SportsMarketing Daily Drop showcases campaigns by @Samsung #Paris2024, @PepsiMaxUK #UEFAChampionsLeague, @currys & @Wolves - https://t.co/YMU0Kerjbe

[Jeremy Edwards @activative]

Here is today's Daily Drop of #SportsMarketing - https://t.co/aBH3Tr5BD0

[Jeremy Edwards @activative]

Daily Drop - https://t.co/r3Uug6Boum

[Jeremy Edwards @activative]

Our #SportsMarketing 'Weekly Highlights' newsletter features @Puma + agency Bursty's Aussie 'Good Luck' Hayden Reid back page takeover as #CampaignOfTheWeek, an @IPL 'Best Of' as the #ShowcaseOfTheWeek and Non-Alcoholic @F1 sponsors as #TrendOfTheWeek - https://t.co/KfRm7OwrYR

[Jeremy Edwards @activative]

Check out this link https://t.co/vyptB7P8pf

[European Sponsorship Association (ESA) @EuropSponsAssoc]

🏆 ESA AWARDS 🏆

3 months out from the 2024 #ESAawards and it's almost judging time!

With 12 groups here are the lovely #sponsorship leaders charged with chairing those tricky discussions 👩‍⚖️

7 March tickets 👉 https://t.co/tZbFSMG9lm

All judges 👉 https://t.co/idI3e25qs7

[Jeremy Edwards @activative]

@WeAreOpenreach The experience is a charade. Followed 1hr Vodafone call with 2hr live chat, but still no progress. All Vod. say is make a (4th) OpenReach site installation appointment and the engineer will explain in person. Provider says talk to OpenReach, OpenReach say talk to provider. Joke!

[Jeremy Edwards @activative]

@WeAreOpenreach How do I contact you? Your text bot keeps trying to make new appointments for me, but you haven’t told me why you couldn’t install broadband on your last 3 site visits. Please don’t just tell me to call my provider, I have done this many times and they don’t know

[Jeremy Edwards @activative]

@WeAreOpenreach The whole process is broken and just wastes everyone’s time. Four OpenReach engineer site visits and no progress has been made. Madness

[Jeremy Edwards @activative]

@WeAreOpenreach As expected, spent 1hr on the phone with Vodafone to no avail. They kept repeating they don’t have any information or report from OpenReach about your previous visit & that they can’t contact your engineers directly. So suggest booking (yet another) OpenReach site appointment

[Jeremy Edwards @activative]

@WeAreOpenreach Did you read my tweet?