https://t.co/2T0z69GY4x
While @IABTechLab plans #adstxt for mobile apps, one thing remains clear:
Publishers have typos and syntax errors in their ads.txt.
Exchanges have thousands of mistakes across their publisher base.
Learn how to find and fix these, in bulk. #adtech
please note that ads.txt does not reduce the majority of ad fraud,
because fake sites also have ads.txt and openly lie about which exchanges they actually sell through
https://t.co/GyjgWGcdRn
@nandoodles and @catthekin - Great writeup on @BreitbartNews + #Adstxt. DM us if you want any help tracking down publishers by a given ads.txt account ID!
P.S. you can also use https://t.co/iUAmaEgKdi to download an exchange's publisher list!
https://t.co/2T0z69GY4x
While @IABTechLab plans #adstxt for mobile apps, one thing remains clear:
Publishers have typos and syntax errors in their ads.txt.
Exchanges have thousands of mistakes across their publisher base.
Learn how to find and fix these, in bulk. #adtech
As great as a warm bowl of wonton soup 🍜 sounds on this cold day....you shouldn't be seeing a chinese menu when you look at your #adstxt. Our own David Zapletal explains: https://t.co/674f5mCbqr
There are 2 kinds of ad fraud detection: 1) techniques (often free) that actually show the fraud, 2) expensive tech you pay for so the "box is checked"
Sadly, it's still mostly the latter.
Excellent infographic by @SmartAdServerEN explaining how Ads.txt and Ads.cert help prevent fraud in #programmatic bidding: https://t.co/PSeXz6mPB3 #adstxt#adops