AdInMo

InGamePlay brand ads are click-free so don’t interrupt the game. Mobile game developers earn new revenue. Advertisers engage audiences. Players stay happy.

[AdInMo @AdInMo_Media]

✨In our latest #ingameadvertising video Adam Pattison walks you through the player-first features of our new clickable ad units including the #InGamePlay Magnifier which drives intentional clicks to deliver better #gamemonetization and attention metrics.
https://t.co/O03szTXPl8

[AdInMo @AdInMo_Media]

💡Industry trends: Smarter Global Monetization

The latest Mobile Games Developer Trends Survey from @pgbiz offers some great  insights into how studios are overcoming the challenges of 2024 and embracing industry shifts, including:

🎯 Developers are looking to Hybrid Monetization Strategies
With high platform fees and rising UA costs, developers are moving beyond traditional models, combining ads, IAPs, and subscriptions for better revenue.

🌍 MENA & Asia are the next big markets
Growth is accelerating in these regions, driven by investment from Saudi Arabia & UAE into studios, regional publishers bringing Western games to local markets and local developers receiving investments.

What’s your take on these trends? Are you exploring alternative revenue models?

Read the report: https://t.co/iK7f32jvr2

#InGamePlay #GameDev #InGameAdvertising #MobileGames #GameMonetization #admonetization  #HybridMonetization

[AdInMo @AdInMo_Media]

🔑 Unlocking Hybrid Monetization at #GamesforumBarcelona

Team AdInMo are in Barcelona for @gamesforum 's two day mobile game monetization event.

On Day 2 at 4:30 PM our CEO & Co-founder @krixmeister will be on stage with our partners @SuperScaleGames for “The Perfect Love Triangle: In-Game, Hybrid, and Player Analytics”. Kristan and SuperScale’s Founder & CEO Ivan Trancik will take a dive into exclusive insights from the InGamePlay Tiny Tower case study including:

��� Integration tips + measurable impacts on key metrics
🎯 How to implement in-game ads without affecting retention
📈 Boost IAP conversions + cross-promotion with hybrid monetization

➡️https://t.co/aYWdGUv0Tw

#InGamePlay #ingameadvertising #admonetization #gamemonetization #HybridMonetization #PlayerRetention

[AdInMo @AdInMo_Media]

🎤 How do you create more valuable players? Find out at PGC London 2025

Our CEO & Co-founder, Kristan Rivers will be talking all things player data next week at @PGConnects  London on 21st January alongside @usercentrics, @GameBizConsulting  and @numbereight_ai.

The session, "How First-Party Data Creates More Valuable Players In-Game” is part of the Marketing Marvels Track on day 2 and will explore how the gaming industry can embrace privacy-first strategies while driving meaningful engagement and revenue.  

At AdInMo, we understand the critical balance between respecting game design, safeguarding player privacy, and delivering immersive, relevant in-game ad experiences. Kristan will share how leveraging first-party data can create value for both developers and players, paving the way for innovation in 2025 

⏰ 3pm
📅 21st January
📍 Track Room 2
🗣️ Panel: Božo Janković (GameBiz Consulting), @valeriosudrio (Usercentrics), Abhishek Sen (NumberEight) and @Vausey of @DimosoAgency.

🔗 https://t.co/irurD5KZjE

#InGamePlay #PGCLondon #InGameAdvertising #PrivacyFirst #PlayerEngagement #MobileGames #GameMonetization

[AdInMo @AdInMo_Media]

Annual trends report card: B ✔️

Every year our CEO and Co-founder, Kristan Rivers marks his own homework by grading his monetization and adtech trend predictions. He did pretty well last year with a solid B average, with only the prediction that the games industry would move on from decade-old rewarded video formats falling short..

Take a look at Kristan’s bets for 2025 and see if you can already mark next year’s scorecard!

👉 Hyper-personalized ad experiences will redefine how players engage with brands
👉 Rewarded videos will become Rewarding Behaviours .
👉 Hybrid will dominate free-to-play monetization strategies 
👉 Retail media will make an explosive entrance into in-game advertising
👉 Cross-platform gaming experiences will expand audience reach and engagement

🔮 See more here: https://t.co/QiuUpt0rz1

#InGameAdvertising #AdTech #MobileGames #GameMonetization #2025Predictions

[AdInMo @AdInMo_Media]

🚀 Achieve 5X Better UA Performance with AdInMo's CrossPromo Campaign

@nox_games ran a CrossPromo campaign in Merge Tanks and thanks to the InGamePlay Magnifier driving intention and engagement saw an outstanding ✨13.5% Click-To-Install rate that outperformed other UA activity by 5X✨

Discover how our innovative clickable ads can transform your retention and UA strategy.

👉 Learn more: https://t.co/3WjWyBRAmy

#InGamePlayAds #UserAcquisition #GameMonetization #AdTech

[AdInMo @AdInMo_Media]

🔑 In-game ads in Match 3D games

In the second installment of our Beyond Banner Ads series, monetization expert Tiffany Keller evaluates the monetization strategy of breakout hybrid-casual hit, Hexa Sort, from Lion Studios and explores the impact of adding in-game ads. The case study explores:

✅ Protection against the Substitution Effect in crowded markets.
✅ Intrinsic in-game ads as a tool for hybrid monetization strategies
✅ Practical tips to maximize ROI without sacrificing player engagement.

👉 Read part 2 here: https://t.co/SxM98tMdkQ

#InGamePlay #InGameAdvertising #MobileGaming #AdTech #Monetization #GameDevelopment

[AdInMo @AdInMo_Media]

🚀 Beyond Banner Ads

The growth of the hybrid casual market has shown that players will choose to play games with ads based economies and still pay for power progression - but design and ad formats make all the difference when it comes to impact on player engagement.

In part 1 of our new series with monetization expert Tiffany Keller we ask when ‘to banner or not to banner’ and explain why the Substitution Effect and tailoring ad formats by genre is so important.

The series unlocks practical strategies to help game developers:

✅ Boost player engagement without disrupting gameplay
✅ Maximize ROI with hybrid monetization strategies
✅ Create ad experiences players enjoy

👉 Read part 1 here: https://t.co/Gopui86Ygu

#InGamePlay #InGameAdvertising #MobileGaming #AdTech #Monetization #GameDevelopment

[AdInMo @AdInMo_Media]

🔍 InGamePlay 3.0: Engaging Players. Boosting Brand Impact

Latest metrics show how powerful the InGamePlay Magnifier at driving measurable attention and engagement for advertisers

🔹 69% Attention Rate – unparalleled brand impact and insight into player interaction, far beyond standard viewability metrics.

🔹The InGamePlay Magnifier filters out 31% of “low intention” players reducing ad wastage 

🔹 15% Intentional Engagement – This funneling effect leads to valuable outcomes and high-intention traffic.

See the full video for further insights: https://t.co/esP0D7UG9Y

#InGamePlay #InGameAdvertising #AdMetrics #PlayerEngagement #BrandImpact

[AdInMo @AdInMo_Media]

😱What keeps monetization managers awake at night?

Anyone working on the $ side of a studio can be sure their job will never be boring. Whether it be policy, player behaviours or market shifts away from hypercasual and towards hybrid monetization there’s a lot to unpack that impacts daily decisions and long term strategy. In our industry survey with @gamesforum Tiffany Keller summed up the challenge facing all product and monetization managers as how to tackle player segmentation and maximize ROAS while reducing cannabilization 😅

The top 3 ranking challenges across gamemakers and adtech were

👉 Planning against CPI, CPM and LTV trends by GEO
👉 Understanding segmentation of players across both purchase monetization and ad impression capacity
👉 Understanding cannibalisation trade offs between purchases and ad revenue

Dive into the stats and learn more about what publishers and developers are doing to tackle these challenges and how in-game advertising can help: https://t.co/wrYAhaJxzi

#InGamePlay #ingameadvertising #mobileadvertising #admonetization #gamedeveloper #gamedevelopment  #gamedesign

[AdInMo @AdInMo_Media]

72% of game makers to advance hybrid monetization - what does that mean in practice?🤔

In our survey in association with @gamesforum  there was a resounding thumbs up (emoji?) for kick starting or advancing hybrid monetization in the next 6 months from both publishers and developers. Here’s the top actions being implemented:

✅ 63% are planning to increase IAP conversions across all slices, rising to 75% where IAP share has already increased in the last 12 months

✅ 49% of game makers planning to monetize with in-game ads to drive a higher ad load without harming retention

✅ 2/3rds of respondents have committed to opening or investing further in a web store

Find out more in the full report and learn more about InGamePlay 3.0 hybrid tools and features: https://t.co/XtCIxulJfG

#InGamePlay #ingameadvertising #mobileadvertising #admonetization #gamedeveloper #gamedevelopment  #gamedesign

[AdInMo @AdInMo_Media]

👑King of the metrics: LTV
Whether your game monetizes with In-App Advertising or In-App Purchases KPIs like LTV, Ad ARPDAU, and CPM are how teams communicate success.

ARPDAU is the undisputed ad metric that best unites downstream CPM, impressions and ad engaged DAU. 

▶️Download our @gamesforum study on hybrid monetization and how immersive in-game advertising and our new InGamePlay 3.0 is optimized to support all the metrics that matter. https://t.co/n1pLyTz1nI

#InGamePlay #ingameadvertising #mobileadvertising #admonetization #gamedeveloper #gamedevelopment  #gamedesign

[AdInMo @AdInMo_Media]

📈 IAP growth to steal the show in 2024?

In our industry survey with @gamesforum over 2X more games were able to grow their IAP revenues vs. IAA in the last 12 months.

The trend is for games going all in on smart hybrid monetization that brings revenue mixes closer to 50/50 next year.

▶️ Download the report to learn more about hybrid monetization trends: https://t.co/6M4rc508oY

#InGamePlay #ingameadvertising #mobileadvertising #admonetization #gamedeveloper #gamedevelopment  #gamedesign

[AdInMo @AdInMo_Media]

🚀 Just landed! The results of our 2024 industry Hybrid Monetization Survey.

Our latest industry survey, in partnership with the lovely folk at @gamesforum and with analysis by Tiffany Keller highlights the evolving landscape of in-game monetization for free-to-play mobile games. 

✅ 72% of game makers are planning to implement or advance their hybrid monetization strategy
✅ 63% of respondents are prioritising how to increase IAP conversions
✅ 49% of respondents are planning to integrate immersive in-game ads

🧠 Learn more about how AdInMo is enabling this shift with InGamePlay 3.0: https://t.co/1D2OXmnv5M

#InGamePlay #InGameAdvertising #AdTech #MobileGaming #AdInMo #admonetization

[AdInMo @AdInMo_Media]

💥 AdInMo InGamePlay 3.0: Metrics That Matter 💥

In our latest video Adam dives into some of the stats from our InGamePlay 3.0. Developer Programme. Game makers and advertisers who’ve had early access to our new clickable ad units are delivering outstanding performance with tangible impacts on developer ARPDAU and driving quality outcomes for advertisers.

Watch now to learn:

🎯 How InGamePlay clickable ad units work in the ad funnel and are achieving a 6% placement click rate
📈 How the InGamePlay Magnifier is driving valuable player conversions
▶️ And why intention, attention and engagement metrics increase eCPMs for developers

https://t.co/esP0D7UG9Y

#InGamePlay #InGameAdvertising #AdTech #MobileGames #AdInMo #admonetization

[AdInMo @AdInMo_Media]

Developer NOXGAMES shares InGamePlay 3.0 campaign results in their hit game, Robot Merge Master! 🤖

👉 Banner Ads and r InGamePlay Magnifier for advertiser brand awareness and direct response campaigns
👉 Video Ads playing directly in-game with audio on delivering higher gh engagement
👉 E-commerce campaigns for seamless product purchases.
👉 High-performing app-install user acquisition campaigns for game developers, fintech, travel, food & drink, and more.

“So far, we have seen a brilliant CTI rate of 13.5% - which puts AdInMo right at the top of our current CPI partners.We have now rolled out AdInMo’s InGamePlay 3.0 SDK across multiple titles including Age of Robots, MergeMaster Tanks, Merge Truck: Monster Truck and Robot Merge Master and plan to release additional titles using in-game advertising later this year. We look forward to continuing our collaboration with Team AdInMo who are super supportive.” David Vykopal of @nox_games

🎬Watch the InGamePlay 3.0 Beta Programme case study with NOXGAMES https://t.co/3WjWyBRAmy

#InGamPlay #AdTech #InGameAdvertising #GaDev #Monetization #NOXGAMES

[AdInMo @AdInMo_Media]

NOXGAMES sees 5X better UA performance with AdInMo’sCrossPromo campaign 🚀

Just weeks after joining our InGamePlay 3.0 Beta Programme, @nox_games ran a CrossPromo campaign for their game Merge Tanks and achieved an incredible ✨13.5% Click-To-Install rate✨ The CrossPromo campaign outperformed other UA activity by 5X. 

These results highlight the impact of the InGamePlay Magnifier driving quality engagement and eliminating unwanted traffic.

Sign up to our Beta Programme today and join other publishers & developers with early access to our clickable ads and innovative hybrid monetization features.

https://t.co/YM4eIcc2uK

#InGamPlay #AdTech #InGameAdvertising #GameDev #Monetization #Noxgames✨

[AdInMo @AdInMo_Media]

🚀 Excited to share the first case study from our InGamePlay 3.0 Beta Programme featuring NOXGAMES.

In this video, Adam Pattison shares the incredible results NOXGAMES has seen since joining our SDK 3.0 Beta Programme. We dive into product features, key metrics and future roll out. 

David Vykopal of @nox_games said: “We are delighted with the results we are already seeing from AdInMo's clickable InGamePlay SDK 3.0 beta programme. We have seen a highly significant 2.5x revenue uplift. Additionally, we now have the ability to cross-promote and drive installs across our studio games.
So far, we have seen a brilliant CTI rate of 15% - which puts AdInMo right at the top of our
current CPI partners.” 

📹Watch now: https://t.co/3WjWyBRAmy

#InGamPlay #AdTech #InGameAdvertising #GameDev #Monetization #Noxgames

[Usercentrics @usercentrics]

We’re at @dmexco and having a blast! ✨We have the coolest popcorn machine and experts ready to help you optimize user consent for better results, explore consent data strategies, and talk about Privacy-Led Marketing 💙 Visit us at Hall 6, A042.

#DMEXCO #Usercentrics

[AdInMo @AdInMo_Media]

📢Our very own @krixmeister just made his @dmexco debut on the tech stage with @numbereight_ai's  Abhishek Sen as part of the Ad Tech Summit supported by our partners @usercentrics.

▶️ We need to engender trust with players and see privacy as a feature not a benefit
▶️ Knowing the users affinities without knowing who the user is, is very powerful #idless

#InGamePlay#ingameplay#adtech#privacy #DEMEXCO24